Senior Digital Marketing Specialist

As a Senior Digital Marketing Specialist, your primary responsibilities will encompass marketing automation through platforms like Hubspot and Marketo, managing email marketing with Mailchimp and Mailjet, and performing SEO optimization. You’ll also be responsible for managing Google Ads and LinkedIn ads, driving lead generation, and creating focused campaigns across multiple channels, including social media and emails, to optimize traffic and engagement.

To thrive as a Senior Digital Marketing Specialist, candidates should ideally possess a minimum of 7 years of software development experience in a client-server environment. Familiarity with marketing automation tools and strong skills in multi-channel marketing will be vital. Additionally, experience in programming languages such as C# and JavaScript frameworks would be highly beneficial, along with excellent communication skills in English.

In your role as a Senior Digital Marketing Specialist, you will use a variety of marketing automation tools such as Hubspot and Marketo, along with platforms like Mailchimp for email marketing. You'll also work with analytics tools to measure the effectiveness of your campaigns, ensuring that you're driving qualified traffic and generating leads through Google Ads, LinkedIn Ads, and SEO optimization efforts.

Yes! We offer a flexible remote working model for our Senior Digital Marketing Specialists. This allows you the freedom to work from anywhere, ensuring that you can balance your professional growth with your personal life while being a key player in our team.

As a Senior Digital Marketing Specialist, you’ll enjoy a highly competitive salary, an annual performance bonus scheme, and extensive learning opportunities for your career development. Additionally, we provide a supportive team culture with inclusive practices, free drinks, snacks, and paid leave options, ensuring you are well-cared for as part of our organization.

When responding to this question, reference your hands-on experience with tools like Hubspot, Marketo, Mailchimp, and any other relevant tools. Provide specific examples of how you utilized these tools to drive results in past roles.

Discuss your strategies for keyword research, on-page and off-page optimization, and the use of analytics tools to measure success. Be prepared to give examples of past campaigns you’ve worked on that have improved SEO performance.

Share your systematic approach to campaign management including planning, execution, monitoring, and optimization across SEO, social media, and PPC. Highlight how you use data to inform your optimizations and driving traffic.

Explain your familiarity with creating, managing, and optimizing ad campaigns across both platforms. Provide metrics or results that demonstrate your success in past campaigns to showcase your impact.

Let the interviewer know about the key performance indicators (KPIs) you track such as conversion rates, lead generation metrics, and traffic analytics. Discuss how you adjust your strategies based on data analysis.

Be candid about specific challenges, whether in adapting to market changes or troubleshooting ad performance. Discuss your problem-solving methods and the outcomes to showcase your resilience and adaptability.

Explain your role in developing content for campaigns and how you ensure it aligns with marketing objectives. Mention any tools you use for content management and how you gauge audience engagement.

Discuss your commitment to continuous learning by attending workshops, webinars, and reading industry publications. Mention specific resources or thought leaders that influence your strategies.

Share a specific campaign, detailing the objectives, your strategy, the execution process, and the measurable results. Highlight what made it successful and any insights learned during the project.

Connect your skills and passion for digital marketing with the company’s goals and culture. Share what excites you about the opportunity and how you can contribute to the team's success.