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Social Media Lead

At Vanta, our mission is to secure the internet and protect consumer data. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. 

As Vanta’s Social Media Lead, you will drive the strategy and execution of Vanta’s organic social media presence. 

The Social Media Lead will be the key driver of our earned social media strategy, increasing awareness of Vanta and the pioneering work we do across new audiences and current followers. Reporting to our Head of Communications, this role is a critical member of our growing team focused on amplifying Vanta’s brand voice, driving industry credibility and illustrating the value we deliver for global customers across leading and emerging social media platforms. 

The ideal candidate is a social media pro with a passion for crafting unique, and engaging social media content and campaigns that capture Vanta’s brand voice as ‘a trusted expert - with a wink’. We're looking for a critical thinker with a balance of experience in both creative social campaigns & corporate/company social media presence with the ability to navigate communications across existing and emerging social media platforms. While some experience in building social media presence for SaaS companies is preferred, a clear portfolio of experience in B2C or consumer social media is applicable as well. 

What you’ll do as a Social Media Lead at Vanta:

  • Develop and drive the execution of our earned social media strategy in partnership with internal stakeholders including corporate marketing, product marketing, customer marketing, sales and executives. 

  • Work closely with external PR agency partners to develop social media content and campaigns resonating with existing and new audiences with an eye towards leveraging video, influencers, trending topics and more.

  • Grow and diversify our thought-leadership around topics of security, trust in an AI world, and the future of automation.

  • Drive g platform-specific plans targeting current and prospective customers where they are – from LinkedIn to Reddit and more. 

  • Support our leaders and internal subject matter experts (SMEs) in growing their social media presence. 

  • Not be afraid to try new things! As social media platforms and content continue to evolve, we’re looking for someone who is passionate about iteration, experimentation and having a bias for action, with a finger on the pulse for what’s trending. 

How to be successful in this role:

  • 6-8 years of experience in Social Media either in-house, agency or a combination of both

  • A keen understanding of what resonates on social media and the ability to navigate both the creative side of social and the critical corporate comms element, in partnership with our Communications team. 

  • A background in building B2B, SaaS and/or B2C brands’ social media presence across various platforms including LinkedIn, Reddit, Tiktok and more. 

  • Not be afraid to try new things! As social media platforms and content continue to evolve, we’re looking for someone who is passionate about iteration, experimentation and having a bias for action, with a finger on the pulse for what’s trending. 

What you can expect as a Vantan:

  • Industry-competitive compensation

  • 100% covered medical, dental, and vision benefits with dependents coverage

  • 16 weeks fully-paid parental Leave for all new parents

  • Health & wellness and remote workplace stipends

  • Family planning benefits through Carrot Fertility

  • 401(k) matching

  • Flexible work hours and location

  • Open PTO policy

  • 11 paid holidays in the US

  • Offices in SF, NYC, Dublin, and Sydney

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors and may vary based on candidate location, skills, depth of work experience, and relevant licenses/credentials.

#LI-remote

At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.

About Vanta

We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation. Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security.From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged. 

Now more than ever, making security continuous—not just a point-in-time check— is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust— all in a way that's real-time and transparent.

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What You Should Know About Social Media Lead, Vanta

At Vanta, we are on a mission to secure the internet and protect consumer data, and we are looking for a passionate Social Media Lead to join our talented team. Here at Vanta, we believe that security should be continuously monitored and verified, and this role is essential for driving our organic social media presence. As the Social Media Lead, you’ll collaborate closely with various teams—including corporate and product marketing—to develop an engaging social media strategy that resonates with both new and existing audiences. You will be the creative force behind amplifying Vanta’s brand voice and enhancing our industry credibility through compelling content and campaigns across platforms like LinkedIn, Reddit, and more. This position requires a social media expert who understands the nuances of building a presence for both B2B and B2C brands, while not shying away from innovative experimentation. If you're excited about crafting unique content, growing Vanta's thought leadership on topics like security and automation, and fostering a vibrant social media community, then this is the perfect opportunity for you. Join us, and let’s make security seamless and trustworthy together!

Frequently Asked Questions (FAQs) for Social Media Lead Role at Vanta
What are the responsibilities of the Social Media Lead at Vanta?

The Social Media Lead at Vanta is responsible for driving the execution of our organic social media strategy. This includes developing engaging content, collaborating with internal stakeholders, managing relationships with external PR agencies, and using innovative strategies to resonate with existing and new audiences across various platforms.

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What qualifications are needed for the Social Media Lead position at Vanta?

A successful candidate for the Social Media Lead position at Vanta should have 6-8 years of experience in social media management, a deep understanding of B2B and B2C communications, and a proven track record of building social media presence across platforms like LinkedIn, Reddit, and TikTok.

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What type of experience is preferred for Vanta's Social Media Lead?

While experience in building social media presence for SaaS companies is preferred, Vanta welcomes candidates with a strong portfolio in B2C or consumer social media, showcasing their ability to craft engaging content and execute effective campaigns.

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How does Vanta ensure a diverse and inclusive work environment for its Social Media Lead?

At Vanta, we are dedicated to hiring diverse talent and providing an inclusive work environment. We do not discriminate based on race, gender identity, age, religion, sexual orientation, veteran or disability status, and we encourage people from all backgrounds to apply to the Social Media Lead position.

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What can candidates expect in terms of compensation and benefits for the Social Media Lead role at Vanta?

Candidates for the Social Media Lead role at Vanta can expect industry-competitive compensation, comprehensive health benefits, flexible work options, generous parental leave, and a supportive work culture that values health and wellness, promoting work-life balance.

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Common Interview Questions for Social Media Lead
How would you develop a social media strategy as the Social Media Lead at Vanta?

In developing a social media strategy for Vanta, I would first analyze our target audience on various platforms, identify key messaging that aligns with our brand voice, and establish measurable goals. I would collaborate with internal teams to ensure that our content aligns with corporate objectives and resonates with existing customers as well as potential ones.

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What experience do you have with content creation for social media?

My experience with content creation involves building campaigns that engage audiences through visual storytelling, crafted messaging, and utilizing tools to measure performance. For instance, I've successfully driven engagement through video content on platforms like LinkedIn and casual yet informative posts on Facebook.

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Can you provide an example of a successful social media campaign you've implemented?

Certainly! I led a campaign that increased brand awareness for a SaaS company by 50% in three months through a mix of influencer partnerships, trending topic engagement, and consistent community interaction. The campaign was data-driven and innovative, leveraging analytics to adjust our approach in real-time.

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How do you ensure brand consistency across multiple social media platforms?

I ensure brand consistency by developing a content calendar that outlines messaging, tone, and style across platforms. Regularly reviewing and adjusting the approach based on the platform’s dynamics and our audience's response is crucial to maintaining a unified brand identity.

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What tools or metrics do you use to measure social media success?

I utilize various tools like Hootsuite, Google Analytics, and platform-specific insights to track performance metrics such as engagement rates, reach, and conversion rates. These metrics inform future campaigns and drive content decisions to ensure continual growth and engagement.

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How do you stay updated on social media trends?

I stay updated on social media trends through regular engagement with reputable industry blogs, following thought leaders on social platforms, and participating in webinars. Being an active member of social media communities allows me to adapt quickly and apply relevant trends to our strategy.

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How would you engage and support subject matter experts at Vanta through social media?

I would collaborate closely with subject matter experts to create personal branding strategies for them on social media. This includes identifying topics that resonate with their expertise, crafting authentic posts, and encouraging them to engage with followers to build their credibility online.

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What is your approach to crisis communication on social media?

In a crisis, my approach would involve immediate assessment of the situation and swift response. I would communicate transparently, provide timely updates, and ensure that all messaging is aligned with our corporate communications team to mitigate misinformation and maintain trust.

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What role do you think influencers should play in Vanta's social media strategy?

Influencers can play a pivotal role in Vanta's social media strategy by amplifying our message and reaching new audiences. They provide credibility and engagement that can drive awareness, especially in a niche industry like ours, where trust is paramount.

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Why do you want to work as a Social Media Lead at Vanta?

I am excited about the opportunity to work at Vanta because I genuinely believe in the mission of enhancing internet security. As a Social Media Lead, I see a great chance to blend my passion for impactful storytelling with my expertise in social media to drive meaningful conversations around trust and security.

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Vanta is the leading trust management platform that helps simplify & centralize security for organizations of all sizes.

273 jobs
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CULTURE VALUES
Inclusive & Diverse
Growth & Learning
Customer-Centric
Collaboration over Competition
BENEFITS & PERKS
Medical Insurance
Maternity Leave
Flex-Friendly
401K Matching
FUNDING
DEPARTMENTS
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TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
February 20, 2025

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