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Senior Manager, Social Program Manager - job 5 of 20

The Sr. Manager, Social Program Manager is part of the Global Content Strategy, Development & Distribution team, reporting to the Director of Creative Operations. This individual will be part of a global team responsible for developing and scaling best-in-class social content on behalf of Visa’s marketing positioning and voice.   

This individual will combine program management expertise with deep understanding of social platforms and creative to plan, execute and deliver high-impact social content and campaigns. This person should have passion and experience in  

  • Project Planning and Management: Producing complex social-first projects from concepting to delivery by developing detailed project plans, schedules, and timelines to ensure work is completed on time, within scope, and to the highest quality standards. 

  • Team Coordination - Coordinating with internal teams (Strategy, Creative, Production, Brand, Sponsorship, etc.) and external partners and agencies to assign tasks, manage workflows, and ensure seamless collaboration throughout the project lifecycle.  

  • Quality Assurance -  Monitoring, reviewing, and evaluating content to ensure it meets brand guidelines, quality standards, and project requirements, while educating stakeholders and agencies on necessary processes and guidelines. 

  • Risk Management - Identifying potential project risks and proactively developing mitigation strategies. 

  • Communication -  Maintaining clear and consistent communication with all stakeholders, providing regular project updates and status reports. 

  • Process Improvement - Evaluating and refining project management processes to enhance efficiency and effectiveness continually. 

  • Technology - Some knowledge of the following PM Tools - Wrike, Asana, Notion or MS Project Manager 

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$115000 / YEARLY (est.)
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$100000K
$130000K

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What You Should Know About Senior Manager, Social Program Manager, Visa

If you're a seasoned professional with a knack for social media strategy, we have an exciting opportunity for you at Visa as a Senior Manager, Social Program Manager in San Francisco. In this dynamic role, you'll be an integral part of our Global Content Strategy, Development & Distribution team, working closely with the Director of Creative Operations. Your mission? To develop and scale top-notch social content that perfectly aligns with Visa's marketing voice. With your project management expertise and deep understanding of social platforms, you'll plan, execute, and deliver impactful social media campaigns that resonate with audiences. As a Senior Manager, you'll oversee complex social-first projects, coordinating with various internal teams and external partners to ensure everything runs smoothly. You'll also be responsible for maintaining quality assurance for all content, keeping our brand guidelines in check, and implementing risk management strategies to tackle challenges head-on. Communication is key in this role, as you'll need to keep all stakeholders informed with regular updates. Plus, we’re always looking to improve, so your insight into refining our project management processes will be invaluable. This hybrid position allows for some flexibility, and specific in-office days will be confirmed by your hiring manager. If you’re passionate about social content and looking to take your career to new heights, Visa is the place for you!

Frequently Asked Questions (FAQs) for Senior Manager, Social Program Manager Role at Visa
What are the primary responsibilities of a Senior Manager, Social Program Manager at Visa?

As a Senior Manager, Social Program Manager at Visa, you'll be responsible for spearheading the development and execution of high-impact social campaigns. This includes producing detailed project plans, coordinating tasks among internal teams and external agencies, ensuring content quality, managing risks, and maintaining clear communication with stakeholders. Your role will directly influence Visa's marketing voice across various social platforms.

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What qualifications are required to become a Senior Manager, Social Program Manager at Visa?

To qualify for the Senior Manager, Social Program Manager position at Visa, candidates should possess strong project management skills, ideally demonstrated by previous experience with complex social-first projects. A deep understanding of social media platforms along with knowledge of project management tools like Wrike or Asana is essential. Excellent communication skills and team coordination abilities are also vital for success in this role.

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How does Visa ensure quality in social media content managed by the Senior Manager, Social Program Manager?

Visa emphasizes quality assurance for its social media content by requiring the Senior Manager, Social Program Manager to monitor, review, and evaluate all produced materials. This ensures compliance with brand guidelines and quality standards while also educating stakeholders about necessary processes, making it a vital part of maintaining a consistent and reputable marketing voice.

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What tools do Senior Managers, Social Program Managers at Visa typically use?

In the role of Senior Manager, Social Program Manager at Visa, familiarity with project management tools like Wrike, Asana, Notion, or MS Project Manager is beneficial. These tools help streamline workflows, keep projects organized, and enhance team collaboration, thus enabling the successful delivery of social content campaigns.

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What opportunities for process improvement exist for the Senior Manager, Social Program Manager role at Visa?

Visa values continuous improvement, and as a Senior Manager, Social Program Manager, you will have the opportunity to evaluate and refine project management processes. This could involve identifying areas for enhancement to boost efficiency and effectiveness, which not only benefits your projects but also contributes to Visa's overall success in social media marketing.

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Common Interview Questions for Senior Manager, Social Program Manager
Can you describe a previous project where you managed social media content from start to finish?

In responding, highlight your specific role, the objectives of the project, and the outcomes. Be sure to focus on your project management approach, how you collaborated with teams, and any lessons learned that improved future projects.

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How do you prioritize tasks when managing multiple social campaigns simultaneously?

Discuss your approach to task prioritization, such as using project management tools to create timelines, setting deadlines, and involving team members for input. Mention how you balance immediate needs with long-term goals.

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What metrics do you use to measure the success of social media campaigns?

Share the key performance indicators (KPIs) you track, such as engagement rates, conversion rates, and audience reach. Explain how these metrics help inform strategy adjustments and future content decisions.

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How do you handle feedback on social media content from stakeholders or team members?

Talk about your approach to receiving and incorporating feedback. Emphasize the importance of open communication and how you ensure that everyone feels heard while maintaining project goals.

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Describe a challenging situation you faced in project management and how you overcame it.

Pick a specific challenge related to social content projects. Detail the problem, the steps you took to address it, and the outcome. This shows your problem-solving skills and resilience.

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What strategies do you use for effective team coordination and collaboration?

Discuss specific strategies you employ, such as regular check-ins, collaboration tools, and fostering an open environment for communication. Highlight any successful experiences that resulted from good teamwork.

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How do you keep up with the latest trends and changes in social media?

Share your go-to resources, whether it's online courses, industry publications, or networking with peers. Explain how staying informed helps you adapt social strategies for Visa effectively.

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What is your experience with risk management in social media projects?

Outline your approach to identifying potential risks early in a project and how you develop mitigation strategies. Providing examples of past experiences can illustrate your proactive management style.

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Can you explain how you ensure quality content that aligns with brand guidelines?

Discuss the processes you implement for content review and approval, as well as how you educate teams about brand standards. Highlight your attention to detail and commitment to quality.

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How would you approach developing a social media content calendar for Visa?

Share your methodology for planning content, including audience research, defining themes, and ensuring timely delivery. Your answer should reflect strategic thinking and organizational skills key to success in this role.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 4, 2025

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