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Sr. Marketing Manager - job 16 of 23

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Visa is seeking a versatile Sr. Marketing Manager with a generalist approach to join our dynamic team. The ideal candidate will have a broad marketing skill set in the small business marketing space and will be responsible for creating compelling content for our digital, social media, and events platforms, managing customer advocacy and success stories, and coordinating both in-person and virtual events in collaboration with a supportive team. This role requires a creative, strategic thinker with a profound understanding of how to use content to engage audiences and develop strategies that drive revenue growth. The role will sit within the Authorize.net brand of Visa Acceptance Solutions, an open digital payments management platform. This role reports to Head of Marketing for Authorize.net, a Visa Solution.
This Position Will Be Responsible For
Develop and execute a content strategy for our digital and social media platforms that aligns with our business goals and is tied to revenue growth.

Create engaging, digital, SEO-optimized content that resonates with our target audience and promotes brand engagement.
Support content creation and management with 3rd party publishers tied to quarterly growth campaigns.
Lead creation of webinars and break down content into other digital usable formats.
Draft regular newsletters to our target audiences and other email content to promote crossell/upsell opportunities to our clients and report back findings with a test and learn mindset.
Manage customer advocacy programs, including the collection and promotion of customer success stories tied to business goals and bringing value to our clients.
Coordinate and manage both in-person and virtual events, such as webinars.
Collaborate with cross-functional teams to ensure brand consistency and meet content objectives.
Support product collateral updates and messaging for new and improved features and functionalities.
Monitor, analyze, and report on performance to inform future strategies and provide points of view into best practice and ways to improve.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$100000 / YEARLY (est.)

min

max

$80000K

$120000K

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What You Should Know About Sr. Marketing Manager, Visa

Visa is looking for an enthusiastic Sr. Marketing Manager to join our vibrant team in Austin! If you're someone who thrives in a dynamic environment and has a strong background in small business marketing, then we want to hear from you. In this role, you'll be crafting compelling content for our digital and social media channels while managing customer advocacy and showcasing success stories. You'll also be in charge of coordinating engaging in-person and virtual events that will help connect us with our audience. As a part of the Authorize.net brand of Visa Acceptance Solutions, you'll work closely with our marketing head to develop and execute content strategies that not only align with our business objectives but also drive significant revenue growth. Your creativity and strategic thinking will play a key role as you create SEO-optimized content that resonates with our target market. Additionally, you'll lead the production of informative webinars, draft engaging newsletters, and support cross-sell and upsell opportunities for our clients. Collaboration is key, and you'll be working with various teams to maintain brand consistency and meet content objectives. This hybrid position allows for flexibility in your work, with days in the office determined by your hiring manager. If you're ready to make an impact while growing your career, this is the perfect opportunity for you at Visa!

Frequently Asked Questions (FAQs) for Sr. Marketing Manager Role at Visa

What are the responsibilities of the Sr. Marketing Manager at Visa?

The responsibilities of the Sr. Marketing Manager at Visa include developing and executing content strategies for digital and social media platforms, creating engaging SEO-optimized content, managing customer advocacy programs, and coordinating in-person and virtual events. Additionally, the Sr. Marketing Manager will support the content creation with third-party publishers and draft newsletters aimed at promoting cross-sell and upsell opportunities for clients.