Senior Data Partnerships Associate

The Senior Data Partnerships Associate at Vistar Media is responsible for a range of critical functions. They manage key communications with data partners to drive revenue growth, assist in onboarding new partnerships by working closely with the technology teams, and provide insights into enhancing service offerings. They also own the responsibility for monthly data revenue reports and engage in market research to identify new partnership opportunities, ensuring that Vistar’s data solutions meet market demand.

To be considered for the Senior Data Partnerships Associate role at Vistar Media, candidates typically need at least 3 years of work experience, including a minimum of 2 years specifically in adtech. A background in working with DSPs, DOOH media owners, DMPs, digital agencies, or publishers is advantageous. Familiarity with the digital advertising industry, particularly in mobile media and OOH media, as well as proficiency in Excel, are essential qualifications for success.

As a Senior Data Partnerships Associate at Vistar Media, you can expect a flexible and fun startup environment that fosters collaboration and creativity. With a culture that promotes open communication and accessibility to leadership, the workplace provides a fully stocked kitchen, weekly catered lunches, and an atmosphere where casual attire is the norm. Additionally, we offer a hybrid work model that allows for both remote and in-office flexibility.

At Vistar Media, we are committed to supporting your professional growth as a Senior Data Partnerships Associate through various initiatives. You’ll have opportunities to collaborate closely with multiple stakeholders, allowing you to enhance your skills and expand your knowledge in data partnerships and advertising technologies. Additionally, we provide a comprehensive benefits package, including a lifestyle stipend, unlimited PTO, and regular team engagement activities that promote learning from industry-leading professionals.

The salary range for the Senior Data Partnerships Associate position at Vistar Media in New York City is estimated to be between $85,000 and $95,000, along with bonus potential and additional benefits. However, actual compensation can vary based on experience, skills, and other relevant factors. Vistar Media takes a careful approach to evaluating candidates, ensuring that each individual's compensation reflects their unique qualifications and contributions.

When answering this question, focus on outlining your specific roles and responsibilities regarding data partnerships. Emphasize how you've built and managed relationships with data providers, your understanding of the adtech landscape, and any measurable outcomes from your previous partnership efforts. If possible, provide examples that demonstrate your analytical skills and ability to drive revenue through successful collaborations.

Highlight your communication strategies when addressing this question, emphasizing the importance of clarity and consistency. Discuss tools and practices you use to ensure all parties stay informed, such as regular check-ins, shared documents for tracking progress, and conflict resolution techniques to handle discrepancies. Showing your ability to nurture relationships through effective communication will be key.

In your answer, elaborate on the onboarding process as a multi-step approach, including assessing partner needs, integrating technology for data sharing, and onboarding timelines. Discuss how you collaborate with tech teams to support these processes and how you ensure the partner feels engaged and valued, which is crucial for building long-lasting relationships.

When providing an example, ensure it contains specific measurable impacts, such as revenue growth or increased efficiencies due to the partnership. Describe the steps you took to establish and nurture this partnership, and any challenges you overcame along the way. This will help interviewers understand your practical experience and outcomes.

Discuss factors like market demand, potential revenue impact, alignment of the partner's offerings with Vistar’s goals, and the quality of the partner's data. Explain how you gather insights through market research and trend analysis, and why a deep understanding of the data marketplace is essential for enhancing Vistar’s value proposition.

Mention specific resources you rely on, such as industry reports, webinars, or professional organizations like the IAB. Highlight your proactive approach in seeking knowledge via networking with industry peers and attending conferences. Showing that you are engaged in continuous learning demonstrates your passion for the field.

Be prepared to mention any analytical tools, CRM systems, or data visualization software you've used in previous roles. Discuss how these tools have aided your decision-making processes and driven successful outcomes within partnerships. Providing tangible examples will enhance your credibility.

Discuss your methods for prioritizing partnerships based on metrics such as potential revenue, strategic alignment, or resource requirements. Explain how you utilize analytical frameworks or a scoring system to consistently evaluate and rank partnership opportunities, ensuring you focus on the most impactful ventures.

Articulate how you collaborate with marketing teams to create effective messaging that aligns with both Vistar’s brand and the partner's offerings. Discuss the importance of tailoring materials to address the partner’s specific value points, and mention any successful campaigns that were informed by these materials.

In your response, let your passion shine through. Share that you’re excited about the evolving nature of data use in advertising and how it can lead to richer consumer engagement. Mention any particular innovations within the industry that intrigue you, and how you wish to contribute to these advancements at Vistar Media.