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Manager, Creative (Content Strategist, Technical Writer) - job 1 of 2

Company Description

About Walmart:

Fifty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world's biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we're reinventing the shopping experience and our associates are at the heart of it. You'll play a crucial role in shaping the future of retail, improving millions of lives around the world. This is that place where your passions meet purpose. Join our family and create a career you're proud of.

Job Description

Walmart Marketplace’s Seller Education team is looking for a seasoned learning and development Content Manager/Writer to oversee our technical content across various platforms.

In this role, you will be responsible for putting together a comprehensive strategy for our API instructional content and creating clear, concise, and accurate guides, video tutorials, and manuals to cater to both technical and non-technical audiences of Marketplace sellers and solution providers. You will work closely with GTM, Marketing Ops, Product, Business, Engineering, and stakeholders from other teams to translate complex technical concepts into user-friendly content, aligning the content strategy to the business objectives and initiatives.

The ideal candidate is detail-oriented and passionate about producing engaging instructional content that can proficiently train our fast-growing Marketplace seller community on various Walmart solutions and tools.

You’ll sweep us off our feet if you’re:

  • Strategic, visionary, and adept at writing

  • Have experience producing engaging technical content for API solutions

  • Experienced in scriptwriting and instructional design

  • Solution-oriented with a keen eye for detail

  • Effective leader capable of providing guidance to other content creators and agencies

  • Organized and disciplined, with the ability to manage multiple projects concurrently

  • Skilled in simplifying complex subjects through easy-to-follow tutorials and guides

  • Adept at learning new digital tools and solutions swiftly

  • Driven by challenges and ready to engage at Fortune 1 scale

 

Key responsibilities:

  • Content strategy - Collaborate with the Senior Manager of Seller Education to shape the API content strategy and vision for future guides, tutorials, and learning paths. Develop API content style guides and best practices to ensure content consistency.

  • Collaboration - Create cross-functional partnerships and work with subject matter experts to develop, produce, and deliver training resources tailored for our developer & API audiences.

  • Educational content production - Plan and produce top-tier educational resources and content experiences for sellers, including videos, release notes, virtual events, mobile app content, and more. Support new product releases with engaging educational content for Marketplace Learn and Seller Academy.

  • Content setup and maintenance – Setup API content in ContentStack and maintain a library of technical assets.

  • Content audit and research – Audit content regularly to maintain its accuracy/relevancy, conduct in-depth research to identify content gaps and thoroughly understand the products, solutions, and processes that you will be writing about.

  • Content optimization: Measure the effectiveness of the API content and drive on-going optimization to increase seller engagement. Implement best practices for SEO to ensure content is discoverable and drives traffic to our platforms.

  • Operational excellence - Establish a scalable and repeatable process for creating and maintaining training resources. Partner with the Marketing Ops Manager to handle the intake process and project prioritization.

Qualifications

Minimum Qualifications

  • Bachelor's degree in education, instructional design, communications, English, or a related field

  • Two years of editorial content management or related experience

  • Four years of copywriting experience, preferably in technical writing, developer education, and technical instruction

  • Strong understanding of software development processes and technical concepts

  • Experience with APIs or written API documentation - must be able to submit API writing samples

Preferred Qualifications:

  • Proven ability to learn processes and platforms quickly

  • Excellent verbal and written communication skills

  • Self-starter with a passion for processes and technical tools

  • Collaborative work ethic as a partnership with stakeholders at all levels is key

  • Ability to adapt quickly in an often ambiguous and fluid environment

  • Experience in creating multimedia content (videos, infographics) to complement technical documentation

  • Understanding of SEO principles and how to apply them to technical writing

  • Experience with managing and publishing content on YouTube and Vimeo is a plus

  • Experience with scriptwriting and editing is a plus

  • Experience with CMS (ContentStack is preferred)

This job description reflects the general nature and level of work performed in this role. It is not intended to be a comprehensive list of all duties, responsibilities, and qualifications required for employees in this position. The full job description will be provided during the hiring process.

Additional Information

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision, and dental coverage. Financial benefits include 401(k), stock purchase, and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

‎You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

‎For information about PTO, see https://one.walmart.com/notices.

‎ Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

‎Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

‎ For information about benefits and eligibility, see One.Walmart.

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Average salary estimate

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What You Should Know About Manager, Creative (Content Strategist, Technical Writer), Walmart

At Walmart, we are on the lookout for a talented Manager, Creative (Content Strategist, Technical Writer) to join our Seller Education team in Bentonville, AR. This is not just a job; it's a chance to innovate and shape the future of retail through engaging educational content. In this role, you'll oversee the creation of comprehensive strategies for our API instructional content, producing guides, tutorials, and manuals that cater to both technical and non-technical Marketplace sellers. Your ability to translate complex concepts into simple, user-friendly content will be key to helping our seller community thrive. You will collaborate cross-functionally with teams like Marketing Ops, Engineering, and Product to ensure that every piece of content you create aligns with our business objectives and meets the needs of our users. We're looking for someone detail-oriented and passionate about crafting instructional resources that engage and educate, making it easier for sellers to utilize Walmart's suite of tools effectively. If you’re organized, a strategic thinker, and have a knack for instructional design, you'll fit right into our dynamic environment. Whether it’s producing videos, facilitating learning experiences, or auditing content for relevancy, every day will be a new opportunity to leave a mark on our seller education initiatives. Join us in our mission to empower millions and make their lives better through innovative learning experiences!

Frequently Asked Questions (FAQs) for Manager, Creative (Content Strategist, Technical Writer) Role at Walmart
What are the responsibilities of a Manager, Creative (Content Strategist, Technical Writer) at Walmart?

The Manager, Creative (Content Strategist, Technical Writer) at Walmart is responsible for creating a comprehensive API content strategy, producing educational resources such as guides and tutorials for Marketplace sellers, and collaborating with various teams to ensure the educational content aligns with business goals. This role also involves setting up and maintaining API content, conducting research to identify content gaps, and optimizing content for SEO.

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What qualifications are needed for the Manager, Creative (Content Strategist, Technical Writer) position at Walmart?

Candidates for the Manager, Creative (Content Strategist, Technical Writer) position at Walmart should have a Bachelor's degree in a relevant field along with two years of editorial content management experience and four years of copywriting experience, ideally in technical writing. Strong communication skills, an understanding of software development processes, and familiarity with APIs are crucial for this role.

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What type of content will the Manager, Creative (Content Strategist, Technical Writer) create at Walmart?

The Manager, Creative (Content Strategist, Technical Writer) at Walmart will create a variety of content including instructional guides, video tutorials, multimedia content, release notes, and training resources tailored for both technical and non-technical Marketplace sellers. These resources aim to enhance the learning experience and empower sellers in their use of Walmart's tools.

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How does the Manager, Creative (Content Strategist, Technical Writer) role support Walmart's business objectives?

This role supports Walmart's business objectives by ensuring that educational content is relevant, engaging, and aligned with strategic goals. By creating high-quality, user-friendly content, the Manager, Creative helps Marketplace sellers navigate Walmart's solutions more effectively, ultimately driving engagement and improving the seller experience.

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What skills are crucial for a successful Manager, Creative (Content Strategist, Technical Writer) at Walmart?

Key skills for a successful Manager, Creative (Content Strategist, Technical Writer) at Walmart include strong writing and communication abilities, strategic and creative thinking, project management skills, attention to detail, and proficiency in simplifying complex concepts. Experience with instructional design and multimedia content creation is also beneficial.

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Common Interview Questions for Manager, Creative (Content Strategist, Technical Writer)
Can you describe your experience with creating technical content?

In answering this question, highlight specific projects where you developed technical documentation, such as API guides or user manuals. Discuss your process for understanding complex topics and how you ensure that the content is accessible to different audiences.

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What strategies do you use to collaborate with cross-functional teams?

Share examples of your approach to collaboration, including how you engage stakeholders, gather requirements, and ensure that everyone's input is valued. Highlight successful outcomes resulting from teamwork in your past roles.

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How do you measure the effectiveness of your educational content?

Answer by discussing key performance indicators such as engagement metrics, user feedback, and the impact of the content on seller performance. Mention any tools or methods you use to collect and analyze this data.

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What is your approach to optimizing content for SEO?

Explain your familiarity with SEO principles and techniques. Discuss how you research keywords, implement best practices, and monitor content performance to boost visibility and engagement.

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Can you provide an example of a challenging project and how you managed it?

When addressing this question, describe a specific project that required problem-solving and adaptability. Detail the challenges faced, your strategies for overcoming them, and the positive results achieved.

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How do you ensure that complex technical concepts are communicated effectively?

Discuss techniques you use to break down complex material, such as using analogies, visuals, and structured outlines. Explain how you tailor your approach based on the audience's level of expertise.

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What is your experience with instructional design?

Highlight your background in instructional design, including specific methodologies you've employed, tools you’ve used, and how you create engaging learning experiences tailored to different audiences.

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How do you keep up-to-date with trends in technical writing and content creation?

Share your strategies for staying current, such as following industry blogs, attending seminars or webinars, and engaging with professional communities. Mention any relevant certifications or courses you've completed.

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How do you prioritize multiple projects with tight deadlines?

Talk about your project management skills and your methods for prioritizing tasks. Discuss how you assess urgency versus importance and communicate with stakeholders to manage expectations effectively.

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What motivates you to create educational content for a technical audience?

Express your passion for knowledge sharing and the impact it has on users. Discuss how helping others navigate complex information drives your work and the satisfaction you gain from seeing others succeed.

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"To save people money so they can live better.”

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Full-time, on-site
DATE POSTED
March 24, 2025

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