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Sales Development Manager

About Wayfair Professional

Wayfair Professional is an industry-leading business-to-business (B2B) sales organization dedicated to helping businesses create exceptional spaces. Since 2012, we have simplified the procurement of furniture, fixtures, and decor by offering fast, efficient, and value-driven solutions. Our mission is to empower businesses with the tools they need to succeed.

We’re seeking a motivated and talented Sales Development Manager (SDM) to join our dynamic and growing team. This remote role is pivotal in generating, qualifying, and nurturing leads to fuel pipeline growth.

What You’ll Do 

  • Lead, train, and develop a team of Sales Development Representatives (SDRs), enhancing core sales skills such as prospecting, lead qualification, and effective communication.
  • Provide regular 1:1 coaching to refine SDRs’ sales techniques, drive performance, and foster professional growth.
  • Design and implement outbound prospecting strategies to align with company sales and marketing objectives, ensuring efficient lead generation.
  • Target key industries and buyer personas to drive high-quality leads and accelerate pipeline conversion.
  • Monitor team performance using KPIs and CRM tools, ensuring accurate tracking, reporting, and optimization.
  • Identify performance gaps and provide strategic feedback to enhance results and efficiency.
  • Collaborate with cross-functional teams (sales, marketing, operations) to refine outbound workflows, improve lead quality, and align strategy.
  • Conduct call reviews and feedback sessions to enhance sales pitches and conversion effectiveness.
  • Champion feedback loops, ensuring SDR insights are leveraged to refine organizational sales strategies.
  • Play a key role in supporting Wayfair Professional’s growth objectives by aligning team efforts with broader revenue goals.

What You'll Need 

  • Bachelor’s Degree (required).
  • Proven experience in a BDR, SDR, or sales role, with at least 1-2 years in a leadership or managerial capacity within a B2B environment.
  • Demonstrated success in managing SDR or BDR teams, consistently meeting or exceeding lead generation goals.
  • Excellent coaching and motivational abilities, with a track record of building high-performing teams.
  • Experience with CRM platforms such as Salesforce or HubSpot.
  • Familiarity with sales engagement tools like Outreach or SalesLoft.
  • Data-driven mindset with strong analytical and reporting skills.
  • Exceptional interpersonal and communication skills, enabling effective collaboration across departments.

Industry Experience:

  • Experience in retail or e-commerce is a plus.

The salary range for this position is $65,000-76,500* however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. Restricted stock units may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered.

*This role includes a performance-driven variable compensation plan. On-target variable compensation averages $27,600/year. 

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.

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Average salary estimate

$70750 / YEARLY (est.)
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$65000K
$76500K

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What You Should Know About Sales Development Manager, Wayfair

Join Wayfair Professional as a Sales Development Manager (SDM) and become a vital part of our mission to empower businesses in creating exceptional spaces! This remote position is perfect for someone who is passionate about leading a team and driving sales growth. As a Sales Development Manager, you will oversee a team of Sales Development Representatives (SDRs), equipping them with essential sales skills like prospecting and effective communication. You’ll implement creative outbound prospecting strategies, helping us target key industries and buyer personas, ensuring we generate high-quality leads. Monitoring team performance through KPIs and CRM tools will be crucial in optimizing outcomes, alongside providing personalized coaching to each SDR to refine their sales techniques. Collaborating with cross-functional teams will also be a huge part of your role, where your insights will help align strategies and improve lead quality. If you have a Bachelor's Degree, proven experience in a BDR or SDR role, and a knack for motivating and building high-performing teams, we want to hear from you! With a base salary range of $65,000-76,500 plus performance-driven variable pay, you’ll have the opportunity to grow your career while making a real impact in a thriving company. Come discover a place like no other at Wayfair, where your unique perspective will help drive our success!

Frequently Asked Questions (FAQs) for Sales Development Manager Role at Wayfair
What are the primary responsibilities of a Sales Development Manager at Wayfair Professional?

The Sales Development Manager at Wayfair Professional is responsible for leading, training, and developing a team of Sales Development Representatives (SDRs). This includes enhancing sales skills, implementing outbound prospecting strategies, and collaborating with various teams to generate and nurture leads effectively.

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What qualifications are needed for the Sales Development Manager position at Wayfair Professional?

To qualify for the Sales Development Manager role at Wayfair Professional, candidates should have a Bachelor’s Degree and proven experience in BDR, SDR, or sales roles, ideally with 1-2 years in a leadership capacity within a B2B environment. Experience with CRM platforms and sales engagement tools is also beneficial.

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How does Wayfair Professional measure the success of Sales Development Managers?

Success for Sales Development Managers at Wayfair Professional is primarily measured through key performance indicators (KPIs) tied to lead generation and conversion rates. Monitoring team performance regularly allows for strategic feedback and the ability to refine sales processes.

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What tools do Sales Development Managers at Wayfair Professional use?

Sales Development Managers at Wayfair Professional utilize CRM platforms like Salesforce or HubSpot, alongside sales engagement tools such as Outreach or SalesLoft, to effectively manage and track their team's performance and lead generation efforts.

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What opportunities for growth exist for Sales Development Managers at Wayfair Professional?

Sales Development Managers at Wayfair Professional can experience significant growth opportunities through continuous professional development, leadership training programs, and the chance to align their team’s efforts with broader company revenue goals, providing a direct path for career advancement.

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Common Interview Questions for Sales Development Manager
Can you describe your experience in leading a sales team?

When asked about your experience in leading a sales team, highlight specific leadership roles you've held, focusing on the outcomes achieved through your leadership style, training programs implemented, and how you fostered a positive environment that driven results.

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What strategies would you implement to enhance lead generation?

Discuss innovative outbound prospecting strategies you’ve successfully used, stressing the importance of aligning these strategies with company goals and how you would monitor progress through KPIs and CRM tools to ensure effectiveness.

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How do you provide coaching to your sales team?

Share your approach to coaching, including regular one-on-one sessions to review techniques or challenges, focusing on your ability to personalize coaching based on each team member’s strengths and areas for development.

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What metrics do you consider most important for tracking sales performance?

Identify key metrics such as conversion rates, lead quality, and pipeline growth. Recommend using these metrics to tailor training and support for your team, demonstrating your analytical mindset and data-driven approach.

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How would you balance team training with achieving sales targets?

Explain your strategy to balance training with performance by incorporating training sessions into daily routines, continuously assessing performance metrics to adapt training needs, and promoting a culture of learning within the team.

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Can you provide an example of a challenge you faced in sales leadership and how you overcame it?

Detail a specific challenge, such as low team morale or underperformance, and outline the steps you took to address it, like redefining goals, enhancing team communication, or implementing a new training program, emphasizing the positive results achieved.

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What role does collaboration play in your leadership style?

Discuss your belief in the power of collaboration by providing examples of how you’ve worked with other departments to refine strategies or improve workflows, showing your understanding of a cross-functional approach in a sales environment.

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How do you stay updated with industry trends and best practices?

Stress the importance of continuous learning by discussing resources you follow, such as industry publications, webinars, or networking within industry groups, showcasing your commitment to personal development and innovation.

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How would you handle a team member who consistently underperforms?

Describe your approach to addressing underperformance by first seeking to understand causes, followed by creating an actionable improvement plan that includes coaching, regular feedback, and fostering accountability.

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Why do you want to work for Wayfair Professional as a Sales Development Manager?

Convey your enthusiasm for Wayfair Professional's mission and culture, highlighting how your values align with their objectives and your excitement about contributing to a company dedicated to helping businesses create exceptional spaces.

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