Senior Business Analyst (Lifecycle Marketing)

As a Senior Business Analyst focused on Lifecycle Marketing at WHOOP, your primary responsibilities include analyzing engagement, retention, and conversion metrics across various marketing campaigns. You'll deliver actionable insights to optimize strategy and messaging, design A/B tests for lifecycle initiatives, and refine audience segmentation strategies. Collaboration with LCM, Data Engineering, and Product teams will be vital to ensure effective data-driven decision-making.

To apply for the Senior Business Analyst role at WHOOP, you should have a Bachelor’s degree in Marketing, Business, Data Analytics, Statistics, or a related field. Ideally, you'll need 4+ years of experience in marketing analytics or business intelligence, proficiency in SQL, and a solid understanding of A/B testing principles. Experience with marketing automation platforms like Iterable and customer segmentation tools like Hightouch is also beneficial.

At WHOOP, we are committed to the professional growth of our employees, including Senior Business Analysts. You'll have access to ongoing training, mentorship, and opportunities to collaborate on diverse projects that enhance your skills. The collaborative culture promotes learning from others, which enriches your analytic expertise and contributes to your career advancement at WHOOP.

As a Senior Business Analyst at WHOOP, you will leverage various tools including SQL, Snowflake, and Sigma for data analysis and automated reporting. You'll also work with platforms like Iterable for marketing automation and Hightouch for customer segmentation. Familiarity with analytics tools to interpret A/B tests and monitor key performance metrics will be essential in your role.

The work environment for a Senior Business Analyst at WHOOP is dynamic and collaborative. Expect a stimulating atmosphere where your contributions are valued, teaming up with creative minds across marketing, data engineering, and product teams. We encourage curiosity, support problem-solving, and embrace a friendly culture that prioritizes both individual initiative and teamwork.

When discussing your experience with A/B testing, focus on specific campaigns you've worked on, the methodologies you implemented, and the insights gained. Emphasize your ability to design effective tests and how you used statistical rigor to inform decisions, showcasing the tangible business impacts resulting from your recommendations.

Describe your systematic approach to customer segmentation. Discuss how you analyze data to identify distinct customer groups, the criteria you use for segmentation, and how this enhances marketing efforts. Focus on any tools you’ve used, such as Hightouch, and the impact of your strategies on engagement and retention rates.

Share a few tools you are most comfortable with, such as SQL or Snowflake, and explain why you prefer these tools based on your experience. Discuss how they have enhanced your analytical capabilities, support your workflow, and how they're vital for your role in generating actionable insights at WHOOP.

Articulate your process for aligning recommendations with business objectives, which includes understanding key metrics, consulting with stakeholders, and translating data analysis into actionable strategies. Mention how you’ve worked cross-functionally with teams to refine these initiatives for maximum impact.

Share a specific example where your analysis made a notable difference, outlining the situation, your findings, and how you communicated these insights to your team. Highlight the changes implemented based on your recommendations and the resulting improvements in marketing performance.

Discuss the key metrics you prioritize, such as customer retention rates, engagement metrics, and conversion rates. Emphasize why these metrics are essential for evaluating the effectiveness of lifecycle marketing and how you would use data to drive improvements in these areas.

Describe your approach to troubleshooting data discrepancies. Focus on your analytical strategy for identifying issues, collaborating with Data Engineering and Product teams to rectify them, and ensuring accurate reporting. Mention any tools you've utilized to monitor and flag discrepancies in data.

Share a specific challenge you encountered, detailing the complexities involved and the steps you took to resolve it. Highlight your problem-solving skills and the outcome, clarifying what you learned from the experience and how it enhanced your analytical capabilities.

Talk about your experience with marketing automation platforms, particularly Iterable as preferred by WHOOP. Explain how you’ve used such platforms to optimize marketing campaigns, automate processes, and enhance customer engagement, showcasing any successful initiatives as examples.

Share your strategies for staying updated on industry trends, such as engaging with professional networks, attending relevant webinars, or participating in discussions. Mention specific resources or publications you follow that help enhance your knowledge in marketing analytics and tools.