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Channel Sales Manager, United Kingdom

Meet Yubico: the inventor of the YubiKey––the world's first and leading security key. Our company’s mission is to make secure login easy and available for everyone. Yubico was founded in 2007 by Stina and Jakob Ehrensvard, and recently went public on Nasdaq Stockholm Main Market: YUBICO. Our customers include Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries that rely on Yubico technology to secure access to computers, online services and mobile apps. We  are a global company with a strong company culture and employees located in over 14 countries. Yubico’s  headquarters are based in  Stockholm, Sweden and Santa Clara, CA.  Aligned with our mission to make the internet more secure for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through our philanthropic initiative, Secure it Forward.



At Yubico, we offer:


Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite. The way we balance the fast-paced demands of a high-growth company and sustainability is making rest a priority.


Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a workplace where everyone feels like they belong. Aligned with this, our employees have created some pretty cool Employee Resource Groups: YubiPride, YubiBIPOC, YubiSustainability and YubiWomen. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).


Social Connection: Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. We host an all-team event in a new location every year where we plan for upcoming quarters, set goals, and most importantly, host fun events to encourage team building outside of the workplace. Check out our Life at Yubico Page on LinkedIn and our awards here.


The Role:


We are seeking a proactive and dynamic channel manager to develop our channel network in

the UK. Permanently in contact with our distributor and reseller network, you will be accountable for orchestrating all of our channel activities in the UK & Ireland. As Yubico ́s Channel Manager it will be your responsibility to have control over the selling, planning, forecasting, and execution in the growth of Yubico’s partnership channel. The Channel Manager is responsible for sales and technical enablement of their assigned channel, and managing their channel to achieve stated sales targets and pipeline objectives.




Reporting to the VP, Sales of Commercial & Channel, you will be a key part of our regional go to market strategy. This requires:
  • Supporting channel partner engagement with large or strategic customers 
  • Working with and selling through Yubico’s channel partners
  • Engaging with Yubico’s global technology partnerships to drive new opportunity


Tasks & Responsibilities:
  • Drives the commercial relationship with Yubico’s Channel in the region
  • Enables, builds relationships and supports Distributors and Resellers
  • Creates, executes, and monitors Distributor and Reseller business plans and performance to achieve revenue targets
  • Motivates, educates, and incentivizes resellers and distributors to ensure Yubico is front of mind
  • Develops innovative strategic alliances that drive revenue and add value
  • Liaises between the Direct Engagement teams and Channel Partners to ensure requirements are met and partners and end users receive an excellent customer experience 


Basic Requirements:
  • Deep understanding and experience in a Channel sales model, hi-tech software, hardware, and service offerings.
  • 5+ years track record of over achievement in selling through and managing Channel and Technology partnerships in UK and Ireland
  • A good understanding of the cybersecurity market
  • Willingness to travel nationally and internationally in the region
  • Fluent in English


Bonus skills:
  • Experience selling in the Hardware + SaaS space via channel partnerships
  • Experience of working with Identity and Authentication technologies preferred.
  • Based out of London


#LI-Remote

#LI-IR1


We are an equal opportunity employer, we value diversity and uphold an inclusive environment where all people feel that they are equally respected and valued. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, religion, national origin, disability, protected Veteran status or any other characteristic protected by law. We'd love to learn about what you can add to our diverse team.


Yubico does not accept agency resumes or referrals so please do not send them to our careers staff or employees. Yubico is not responsible for any fees related to unsolicited resumes or referrals.


Personal data submitted through this form is used for managing Yubico’s recruitment activities, which include facilitating any application you make, setting up and conducting interviews and tests for applicants, evaluating and assessing results and selecting candidates, and as otherwise needed in our recruitment and onboarding processes. The use of your personal data may also be necessary prior to entering into a contract with you (that is prior to offering you a job with Yubico). Your personal data will only be used for the purposes for which it was collected and in accordance with the Yubico Privacy Notice. We only keep your personal data for as long as necessary and in compliance with Yubico’s record retention policies. If you have asked us to, we will keep you informed of other opportunities at Yubico. We do this in various ways, including email and by phone. If at any time you do not want us to contact you or use your information as described herein please contact us at jobs@yubico.com to let us know and we will delete all such information. Providing your personal data is voluntary, but necessary to join our talent community, and if you do not agree to provide your data, we will not be able to consider you as part of our talent community.


As part of providing the requested service, we will transfer your data to be processed by Lever, Inc., a service provider contracted by Yubico AB and/or its subsidiaries that meets legally mandated privacy requirements. The Yubico Privacy Notice offers more information about Yubico privacy practices, including the lawful basis for processing of personal data, how to lodge a complaint with the supervisory authority, and how to contact Yubico to exercise your data subject rights. In this notice, when we refer to "Yubico", "us", "we" or "our", we mean the Yubico group company or companies that you apply to, or correspond with, and which are responsible for any personal data collected about you.  

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What You Should Know About Channel Sales Manager, United Kingdom, Yubico

Are you ready to join Yubico as a Channel Sales Manager in the UK? At Yubico, we’re on a mission to make secure login easy for everyone. Founded by passionate innovators in 2007, we’ve created the YubiKey, the world’s leading security key that millions trust. In this role, you’ll play a crucial part in expanding our channel network across the UK & Ireland. You’ll engage with our distributors and resellers, ensuring they are equipped for success while driving Yubico’s growth. Your tasks will range from strategizing business plans to forging strong relationships with partners and end-users. Not only do you control sales and planning efforts, but you also enable our partners through education and motivation. With over 5 years of experience in channel sales and a solid grasp of the cybersecurity market, you’ll thrive amidst our dynamic team. At Yubico, we champion flexibility, allowing you to choose a work style that suits you—be it remote or hybrid. Join us and contribute to a workplace culture where everyone feels they belong, complete with employee-led resource groups and a commitment to philanthropy. Dive into the exciting world of technology and security with Yubico, and help us make the internet a safer place for all!

Frequently Asked Questions (FAQs) for Channel Sales Manager, United Kingdom Role at Yubico
What are the responsibilities of the Channel Sales Manager at Yubico?

As a Channel Sales Manager at Yubico, you'll be responsible for orchestrating all channel activities in the UK & Ireland, developing relationships with distributors and resellers, and driving sales through these partnerships. Your role includes planning, forecasting, and executing strategies, while ensuring the success and satisfaction of our partners and end-users.

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What qualifications are needed for the Channel Sales Manager position at Yubico?

To qualify for the Channel Sales Manager role at Yubico, candidates should have a deep understanding of channel sales models, with at least 5 years of experience in selling and managing channel partnerships in the UK and Ireland. A strong background in cybersecurity and fluency in English are essential, while experience in hardware and SaaS sales is a bonus.

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How does Yubico support its Channel Sales Managers?

Yubico supports its Channel Sales Managers through comprehensive training, access to technological resources, and a collaborative environment. As a key part of the go-to-market strategy, you will receive guidance from the VP of Sales to help you achieve your sales targets and build a successful channel network.

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What is Yubico's workplace culture like for Channel Sales Managers?

Yubico fosters a culture of freedom and inclusivity, where Channel Sales Managers are encouraged to voice their ideas and participate in various Employee Resource Groups. With options for flexible working arrangements and regular team-building events, Yubico ensures a supportive and engaging work atmosphere.

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What is Yubico's mission regarding internet security?

Yubico's mission is to make secure login accessible to everyone. With products like the YubiKey, we aim to enhance internet security for individuals and organizations worldwide, and our philanthropic initiatives support vulnerable groups in improving their online security.

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Common Interview Questions for Channel Sales Manager, United Kingdom
What experience do you have in managing channel partnerships?

In my previous role, I successfully managed several channel partnerships, which involved setting clear goals, maintaining communication, and providing ongoing training and support to partners. I emphasized relationship-building, which helped to exceed sales targets consistently.

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How do you motivate and incentivize channel partners?

I believe in understanding the unique needs of each partner and tailoring motivational strategies accordingly. This could involve recognition programs, goal-oriented incentives, and regular communication about achievements and challenges to keep partners engaged and driven.

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Can you describe a successful strategy you've implemented in channel sales?

I once implemented a co-marketing strategy that aligned our sales efforts with our partners' marketing initiatives. By collaborating on campaigns and sharing resources, we managed to increase sales and visibility for both parties significantly, creating a win-win situation.

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How do you stay updated on cybersecurity trends relevant to your role?

I regularly attend industry conferences, partake in webinars, and subscribe to various cybersecurity publications. Networking with other professionals and engaging in relevant social media discussions also helps me stay informed about the latest trends and technologies.

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What steps do you take to ensure excellent customer experience through your channel partners?

Ensuring excellent customer experience is about effective communication and support. I provide partners with the necessary training and resources while maintaining open lines for feedback. Regular check-ins help me understand customer needs and partner challenges.

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How do you measure the success of a channel sales strategy?

I measure success through key performance indicators such as sales growth, partner engagement rates, and market penetration. Analyzing these metrics allows me to refine our strategy and make informed decisions to improve outcomes.

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What challenges have you faced in channel management, and how did you overcome them?

A significant challenge I faced was alignment issues between our strategy and partner sales goals. I addressed this by facilitating collaborative planning sessions to ensure both parties had clear expectations and mutual benefit, resulting in improved coherence and performance.

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Why do you want to work for Yubico as a Channel Sales Manager?

I am drawn to Yubico's mission of enhancing security for individuals and organizations and am excited about the opportunity to work with innovative technology. Yubico's commitment to diversity and creating an inclusive culture aligns with my values and makes it a compelling place to work.

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How would you approach building a new channel network from scratch?

Building a new channel network requires strategic planning. I'd start by identifying potential partners that align with Yubico's mission, engaging them with clear value propositions, and creating a comprehensive onboarding and training program to ensure they are set up for success.

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What role does communication play in channel sales success?

Communication is vital in channel sales success. It helps in aligning goals, addressing concerns promptly, and maintaining strong relationships. I prioritize regular updates and feedback loops to facilitate transparency and collaboration with partners.

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Yubico's core mission is to make the internet more secure for everyone. We named our first product the YubiKey, with the vision of enabling your ubiquitous key to securely access any number of IT systems. In Japanese, the word “yubi” means “finge...

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March 9, 2025

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