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Director of Sales - job 3 of 5

Company Description

If you love saying YES and enjoy engaging with the community by leading with ART, 21c Museum Hotels is one of the pioneering examples of bridging the worlds of art and hospitality.  We combine a multi-venue contemporary art museum, boutique hotel and a chef driven restaurant to create a unique and welcoming opportunity.

Come join our Flock!

Job Description

Reports To: General Manager

General Purpose:

Responsible for maximizing property revenues while maintaining excellent customer service for both internal and external customers.
Efforts will include but not be limited to, hiring, training and management of sales team, analysis and reporting of sales metrics, management of advertising, outreach, and public relations efforts for all market segments in addition to direct sales activities.
Specific Responsibilities:

  • Directly responsible for the achievement of hotel revenues including Rooms and Banquet & Catering Departments.
  • Maintain an ongoing awareness of future room night bookings, including group & catering pace and develop/execute a hands-on game plan to increase topline opportunities.
  • Develop and execute corporate negotiated transient account strategies including building and maintaining strong relationships and ensuring production of signed accounts.
  • Responsible for the development and execution of integrated sales & marketing plans that support revenue objectives through direct sales, advertising, digital marketing, social media, property level publicity and promotional events.
  • Analyze hotels' demand segments, sources of business, and primary competition for each, and guide property team in managing pricing and inventory to maximize revenues and profits.
  • Continually analyze market trends and direct team accordingly to obtain objectives.
  • Directly responsible for building & maintaining relationships with key accounts.
  • Ensure the timely preparation of weekly, monthly, and quarterly reports such as Pace & Productivity Reports, Sales Strategy/Action Plan Reports, Initiative Tracking Reports, Monthly Executive Summary, etc.
  • Produce annual Budget and monthly Forecast in conjunction with the Area Revenue Director, General Manager, and property Controller.
  • Oversee the development of an annual Strategic Sales & Marketing Plan.
  • Responsible for ensuring hotels' sales & marketing expenses are in accordance with annual business plan and hotel profitability.
  • Maintain effective involvement with key community organizations and aggressively pursue all appropriate opportunities for outside client solicitation and relationship building.
  • Idealize a positive, involved, and collaborative team approach within the sales team and with all hotel departments and maintain open communication with all teammates.
  • Execute other duties and responsibilities as assigned by the property General Manager and/or the corporate leadership team.

Qualifications

 

  • Strong sales skills with thorough knowledge of sales techniques, ability to up-sell products and services, and proven closing ability along with the ability to mentor sales teams in these areas.
  • Experience in providing effective team leadership and creating a positive, collaborative, productive work environment.
  • Excellent written and verbal communication skills and ability to work with public relations professionals and journalists.
  • Computer competency required: Proficiency with Microsoft Office and Database Management.
  • Knowledge of Food and Beverage including Banquets & Catering.
  • Knowledge of hospitality marketing and experience in developing & executing marketing strategies.
  • Aggressive, self-motivated work habits and the ability to work under tight deadlines.
  • Must be available to work some nights and/or weekends.

Other:

  • Bachelor's Degree and hotel sales and management experience preferred.
  • Some travel required.

Additional Information

All your information will be kept confidential according to EEO guidelines. 21c Museum Hotels is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristic. The EEO is the Law poster is available here: http://www1.eeoc.gov/employers/poster.cfm 

Average salary estimate

$100000 / YEARLY (est.)
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$80000K
$120000K

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What You Should Know About Director of Sales , AccorHotel

At 21c Museum Hotels, we are excited to welcome a passionate and experienced Director of Sales to our Lexington, KY team! As a pivotal part of our leadership, you'll be responsible for maximizing property revenues while ensuring that our guests have a top-notch experience from the moment they step through our doors. Your role will involve overseeing the hiring, training, and management of our dynamic sales team. You will dive deep into analyzing sales metrics, which will guide our outreach, advertising, and public relations efforts. By developing strong relationships with key accounts and executing innovative sales and marketing strategies, you'll play a key role in driving our hotel’s success. We’re looking for someone with a strong command of sales techniques and a knack for team leadership, as well as the ability to create a collaborative atmosphere. If you have a flair for analyzing market trends and are driven by results, this is your chance to shine! Plus, the beautiful backdrop of our boutique hotel and contemporary art museum will make every day in this role feel enriching. If you love engaging with the community and leading with creativity, we’d love for you to join our special flock at 21c Museum Hotels!

Frequently Asked Questions (FAQs) for Director of Sales Role at AccorHotel
What are the responsibilities of the Director of Sales at 21c Museum Hotels?

The Director of Sales at 21c Museum Hotels is primarily responsible for maximizing property revenues by managing sales strategies, analyzing market trends, and overseeing a dedicated sales team. This includes preparing reports, developing marketing plans, and maintaining strong relationships with key accounts, ensuring the hotel’s success and an exceptional guest experience.

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What qualifications do I need to become a Director of Sales at 21c Museum Hotels?

To qualify for the Director of Sales position at 21c Museum Hotels, candidates should possess a Bachelor's Degree and have experience in hotel sales and management. Strong sales skills, leadership experience, and knowledge of hospitality marketing, along with effective communication abilities, are essential for this role.

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How does the Director of Sales contribute to the overall success of 21c Museum Hotels?

The Director of Sales at 21c Museum Hotels is crucial in driving revenue through strategic planning and execution of marketing initiatives. By analyzing demand segments and cultivating relationships with clients, the Director helps to ensure that the hotel meets and exceeds its financial goals, ultimately contributing to its overall success.

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What skills are emphasized for the Director of Sales position at 21c Museum Hotels?

The Director of Sales at 21c Museum Hotels should have strong sales skills and a thorough understanding of sales techniques. Leadership qualities, collaborative work habits, and exceptional written and verbal communication skills are emphasized, alongside computer proficiency, particularly with Microsoft Office and database management, to ensure effective operations.

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What is the work environment like for a Director of Sales at 21c Museum Hotels?

The work environment for a Director of Sales at 21c Museum Hotels is collaborative and dynamic. You will play a vital role in fostering teamwork within the sales department and across the hotel. Creativity and community engagement are encouraged, reflecting the unique art and hospitality blend that defines 21c Museum Hotels.

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Common Interview Questions for Director of Sales
Can you describe your experience with managing a sales team effectively?

When answering this question, highlight specific instances where you successfully managed a sales team, detailing your leadership style and how you fostered collaboration and motivation among team members. Provide examples of sales targets achieved through your initiatives.

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How do you approach developing a sales strategy for a hotel?

Discuss your methodology in analyzing market trends and identifying target demographics. Describe how you would create a tailored sales strategy that aligns with hotel goals, using data to support your decisions and demonstrating your commitment to maximizing revenue.

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What tools or software do you use for reporting sales metrics?

Share your familiarity with tools like Microsoft Office for creating reports and CRM software for tracking sales activities. Emphasize your ability to use data analytics to derive insights and guide sales strategies.

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How do you maintain relationships with key accounts?

Explain your approach to relationship management, such as regular check-ins and personalized touches. Highlight methods you use to ensure client satisfaction and loyalty which contribute to long-term success.

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Can you discuss a challenging situation you've faced in sales and how you resolved it?

Choose an example that showcases your problem-solving skills. Discuss the challenges faced, the steps you took towards resolution, and the results achieved, emphasizing your ability to stay calm and focused under pressure.

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What do you believe sets 21c Museum Hotels apart from competitors?

Reflect on the unique blend of art and hospitality at 21c Museum Hotels. Discuss how this positions the hotel brand favorably in the market and ripe for targeted marketing strategies that resonate with guests.

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How do you ensure that marketing efforts are aligned with sales goals?

Discuss your experience in creating integrated sales and marketing plans, highlighting how you ensure collaboration between the teams. Provide examples of successful campaigns that supported revenue objectives.

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What metrics do you prioritize when evaluating sales performance?

Talk about key performance indicators (KPIs) such as revenue growth, conversion rates, and customer feedback. Emphasize how tracking these metrics guides your strategy and decision-making to meet sales goals.

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How important is teamwork in a sales environment?

Underlining the importance of teamwork, highlight how collaborative efforts can lead to improved results in a sales context. Provide examples of how you have fostered a team-oriented environment in your past roles.

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What is your experience with digital marketing strategies?

Share your knowledge and experience in executing digital marketing strategies, including social media marketing and email campaigns. Highlight successful outcomes from these initiatives to demonstrate your impact.

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Accor is global leader in corporate services, operates in nearly 100 countries with 150,000 employees. With more than 4,000 hotels worldwide, covering all segments from economy to upper upscale, Accor Hospitality, the Accor’s hotel offering, of...

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Full-time, on-site
DATE POSTED
April 10, 2025

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