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Sales Manager Asia

Company Description

This is King of Reach by B&S

The division for this role acts a one-stop distribution partner for the world’s leading confectionery and beverage brands and suppliers. We connect these top brands with retailers through sustainable, mutually beneficial partnerships, expanding product reach across the diverse channels.

The focus is on non-food retail, independent retailers and traditional retail in European markets and beyond. As part of the B&S Group and powered by our KingofReach.com platform, we are on a journey of fast growth and innovation in the FMCG sector.

Join our ambitious and diverse team at our location in Dordrecht and contribute in shaping the future of food and beverage retail distribution while advancing your career in a dynamic, rapidly growing company full of fun and excitement!

Job Description

Are you a driven commercial talent with international ambitions? Do you establish contact easily and do you like to travel? Then this role as Sales Manager Asia is for you!

Reach your full potential as Sales Manager Asia

As Sales Manager Asia you are responsible for expanding and strengthening our market position in Asia, with a focus on the Philippines, Malaysia, Hong Kong and Singapore. You will manage an existing customer portfolio and actively build new relationships. You will also ensure quality assurance, compliance with agreements and spotting market trends.

You will work closely with colleagues from Purchase and Operations to keep administrative processes running smoothly and ensure the best service.

Your responsibilities:

  • Actively expand the market and customer portfolio, focusing on sustainable growth and strategic partnerships.
  • Identify commercial opportunities and translate them into concrete actions.
  • Together with the Sales Director develop the commercial strategy and realize growth objectives.
  • Contribute to the development of new solutions that respond to customer needs.

Qualifications

This is you:
You are commercially driven, results-oriented and have a proactive attitude. You know how to build and maintain relationships and have a strong hands-on mentality.

You have:

  • HBO working and thinking level, preferably in a commercial direction.
  • Relevant work experience in the FMCG sector.
  • Strong commercial and analytical skills.
  • Excellent communication skills, both oral and written.
  • Experience with international trade and diverse cultures.
  • Willingness to travel regularly.
  • Fluent in Dutch and English; knowledge of Chinese is a plus.

Additional Information

What we offer:

  • The opportunity to contribute to a rapidly growing and promising division.
  • An entrepreneurial and energetic company culture where your ideas are valued.
  • Plenty of opportunities for personal development and to grow with the business.
  • A good salary in line with your experience, plus a yearly fixed Christmas bonus and a performance-dependent bonus.
  • 25 vacation days, with the option to purchase additional days.
  • A hybrid working environment.
  • A pension scheme where 2/3 of the pension costs are covered by us.
  • The opportunity to take courses relevant to your growth ambitions and role.
  • A coaching program focused on your mental health (non-binding).
  • Participation in group insurance plans, such as disability and survivor’s insurance.
  • Free access to our company gym.
  • A bicycle plan with a substantial discount.

Average salary estimate

$60000 / YEARLY (est.)
min
max
$50000K
$70000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sales Manager Asia, B&S Group

Join King of Reach, a dynamic division of B&S, as our Sales Manager Asia and take the lead in expanding our market presence in the vibrant regions of the Philippines, Malaysia, Hong Kong, and Singapore! At our Dordrecht-centrum location, we are all about fostering sustainable partnerships between leading confectionery and beverage brands and retailers. This role is perfect for those who thrive in a fast-paced environment and are eager to travel and establish connections across diverse cultures. As a Sales Manager Asia, you will manage an existing portfolio of esteemed clients, while also proactively building new relationships for long-term growth. You will work closely with our Sales Director to devise and implement strategies aimed at increasing market share, all while ensuring compliance with agreements and maintaining high-quality standards. If you possess a strong commercial acumen, excellent communication skills, and are ready to embark on an exciting journey within the FMCG sector, we want you on our team! Your role will not only shape the future of retail distribution but will also play an integral part in our continued innovation and success. Let’s grow together and make a mark in the industry!

Frequently Asked Questions (FAQs) for Sales Manager Asia Role at B&S Group
What are the responsibilities of a Sales Manager Asia at King of Reach?

As a Sales Manager Asia at King of Reach, you will be responsible for expanding and strengthening our market position in Asia, particularly focusing on the Philippines, Malaysia, Hong Kong, and Singapore. Your tasks will include managing an existing customer portfolio, actively building new relationships, ensuring quality assurance, compliance with agreements, identifying market trends, and collaborating closely with colleagues in Purchase and Operations.

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What qualifications do I need to apply for the Sales Manager Asia position at King of Reach?

To apply for the Sales Manager Asia position at King of Reach, you should have a HBO working and thinking level, ideally in a commercial direction. Relevant experience in the FMCG sector is crucial, alongside strong commercial and analytical skills. Excellent communication skills in both Dutch and English are required, while knowledge of Chinese is a plus. Additionally, you must be comfortable traveling regularly to foster international partnerships.

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What kind of company culture can I expect as a Sales Manager Asia at King of Reach?

At King of Reach, you can expect an entrepreneurial and energetic company culture where your ideas and contributions are highly valued. As part of a rapidly growing division within B&S, you will work in a supportive environment that encourages personal development, collaboration, and innovative thinking, allowing you to thrive in your role while making a significant impact.

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Does King of Reach offer any professional development opportunities for the Sales Manager Asia?

Yes! King of Reach is dedicated to your growth and offers plenty of opportunities for personal development. You will have access to relevant courses that align with your career ambitions and role. Additionally, our coaching program focused on mental health is optional yet encourages a balanced lifestyle, ensuring you can perform your best in your position.

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What benefits do Sales Managers Asia receive at King of Reach?

Sales Managers Asia at King of Reach enjoy a competitive salary in line with experience, plus a fixed Christmas bonus and a performance-dependent bonus. Benefits include 25 vacation days with the option to purchase more, a pension scheme with partial employer coverage, a hybrid working environment, access to a company gym, and discounts on bicycle plans.

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Common Interview Questions for Sales Manager Asia
How do you approach building relationships in a new market as a Sales Manager Asia?

When building relationships in a new market as a Sales Manager Asia, I prioritize understanding the local culture and business environment. I initiate contact by networking through industry events, leveraging social media platforms, and engaging in conversations with potential clients. I believe in establishing trust and credibility through transparent communication and demonstrating a genuine interest in their needs.

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Describe a time when you successfully expanded a customer portfolio.

In my previous role, I identified a gap in the market for organic products. After thorough research, I approached several retailers who had not carried such products before. I presented a tailored sales strategy highlighting potential customer demand, which resulted in securing contracts with three major retailers and significantly increasing our market share.

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What strategies do you employ to identify commercial opportunities in the FMCG sector?

I employ a combination of market analysis and trend observation to identify commercial opportunities in the FMCG sector. I regularly review market reports, engage in competitor analysis, and maintain open lines of communication with existing clients to identify their evolving needs. This proactive approach allows me to translate insights into actionable strategies for growth.

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How do you handle compliance with agreements and quality assurance?

I view compliance with agreements and quality assurance as non-negotiable aspects of my role. I implement regular follow-ups and checks to ensure that both my team and our partners adhere to established guidelines. Additionally, I advocate for clear communication and quick resolutions to any potential issues to maintain trust and integrity.

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What techniques do you use to achieve sales growth objectives?

To achieve sales growth objectives, I analyze data to identify trends, tailor my sales pitch to meet customer needs, and collaborate with marketing for targeted campaigns. Setting clear, measurable goals and regularly assessing performance against these targets allows me to adjust strategies swiftly and effectively.

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Can you share your experience with international trade and managing diverse cultures?

I have extensive experience in international trade, having worked in multi-cultural teams and markets throughout my career. I adapt my communication style to align with diverse cultures, showing respect and flexibility. Understanding local customs and practices has been key to successfully managing relationships and conducting business across borders.

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How do you keep up with market trends in FMCG?

Staying updated on market trends in FMCG is critical. I regularly follow industry publications, attend trade shows, and engage with thought leaders on platforms like LinkedIn. Additionally, I participate in webinars and professional groups that focus on market innovations and consumer behavior, ensuring my strategies remain relevant and informed.

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What role does teamwork play in your approach as a Sales Manager?

I believe teamwork is crucial in driving success as a Sales Manager. Collaborating with cross-functional teams ensures that our strategies are aligned with operational capabilities and market demands. Regular meetings and open communication foster an environment where innovative ideas can flourish and enhance our overall performance.

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How would you handle a difficult negotiation with a new client?

In a difficult negotiation, my approach is to listen actively and understand the client's concerns. I aim to find common ground and propose solutions that address both parties' needs. Maintaining a calm and professional demeanor can help de-escalate tensions, ultimately leading to a mutually beneficial agreement.

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Why are you interested in the Sales Manager Asia position at King of Reach?

I am drawn to the Sales Manager Asia position at King of Reach because of the company's commitment to innovation and sustainable partnerships in the FMCG sector. I am passionate about creating lasting relationships and believe that my skills can contribute significantly to your mission of expanding market reach and enhancing distribution networks.

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DATE POSTED
April 13, 2025

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