As a User Acquisition Specialist at Air Apps, you will be responsible for developing and executing user acquisition strategies across various channels such as paid ads and influencer campaigns. Your role will include managing advertising campaigns, analyzing performance metrics to gain insights, and collaborating with cross-functional teams to align marketing strategies with product launches.

To qualify for the User Acquisition Specialist position at Air Apps, candidates should possess a Bachelor’s degree in Marketing or a related field, along with approximately 4 years of experience in managing user acquisition or performance marketing campaigns. Familiarity with various ad platforms and analytics tools is also essential.

In the role of User Acquisition Specialist at Air Apps, you will work with a variety of marketing channels including paid search, paid social media, display advertising, and influencer collaborations. You will also explore organic growth strategies to ensure the effective acquisition and retention of users.

User Acquisition Specialists at Air Apps enjoy a remote-first work culture with flexible working hours. Additional benefits include top-tier health insurance, flexible paid time off, and access to the Apple hardware ecosystem for work. Moreover, you can participate in the annual Air Conference in Las Vegas for professional growth.

At Air Apps, promoting diversity and inclusion is a core value. We actively encourage applicants from diverse backgrounds and believe that a wide range of perspectives enhances our work. We celebrate and foster a workplace that respects and understands different experiences.

Highlight specific campaigns you have managed, detailing the channels utilized and the results achieved. Be sure to link your strategies to measurable outcomes, showing your ability to attract and retain users effectively.

Discuss the key performance indicators you prioritize, such as Cost Per Acquisition (CPA) and Lifetime Value (LTV). Explain the tools you commonly use for analytics and how you adjust campaigns based on that data.

Share examples of A/B testing you’ve conducted and what insights you gained from those tests. Highlight any innovative messaging or targeting strategies that led to significant performance improvements.

Provide a specific example where cross-functional collaboration was key to achieving a campaign goal. Emphasize how you communicated and worked with different teams, such as Product and Analytics, aligning efforts towards a common objective.

List specific platforms like Google Ads, Meta Ads, and analytics tools such as Google Analytics or Amplitude. Discuss how you’ve leveraged these tools to create effective campaigns and glean actionable insights.

Speak about your habits of reading industry blogs, participating in webinars, or being part of professional groups. Mention specific resources or communities that you find valuable for staying informed about the latest marketing trends.

Recount a particular challenge you encountered, such as high acquisition costs or low engagement rates, and explain the specific steps you took to resolve it. Highlight how your strategic thinking contributed to finding a solution.

Discuss how you allocate budgets based on channel performance, testing phases, and overall strategic goals. Mention how you analyze spending to ensure maximum returns and adjust budgets dynamically based on ongoing results.

Identify the campaign’s objectives, the influencers you collaborated with, and the results achieved. Stress how your strategic choices contributed to the campaign's success and user engagement.

Explain how you work with other stakeholders to understand the broader business objectives. Discuss creating campaigns that directly align with these goals and how you track and report their impact on overall success.