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Creative Director, OnBrand, Copywriter - job 3 of 3

You lead the way. We’ve got your back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

The Global Advertising and Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express products and services through differentiated and innovative branding, marketing, and experiences. We have an ambitious goal: to be the most admired brand in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective. The OnBrand Creative Agency sits within GABM. We aspire to be the creative partner-of-choice to build seamless customer experiences for our Business Units, essential for driving results and unlocking value through deeper knowledge of our business powered by industry-defining creative excellence”. We are focused on developing forward thinking ideas and work across channels, end-to-end experiences in digital and beyond. We are seeking a Creative Director.

To be successful in this role, the candidate must exhibit outstanding creative judgment and guide the creative team in achieving the highest possible standards. The candidate must have experience working with creative teams, guiding concept creation and setting creative direction. This individual has worked at a Group Creative Director level or is ready to step into this type of role. This individual will be responsible to connecting the creative approach to the business strategy. The candidate must be able to convincingly present creative concepts to all parties.

This individual will focus on enabling strategic and creative elements of the agency, but also playing a critical role to attract, retain and develop best-in-industry agency talent and build a culture delivering transformative work. The Creative Director will report to the Executive Creative Director.

Day to day responsibilities include, but are not limited to:

  • Provide leadership/motivation and convey the vision and values of the agency

  • Mentor multiple creative team members, providing clear direction and constructive feedback

  • Craft big ideas and experiences

  • Develop holistic and robust memorable/famous creative campaigns from start to finish

  • Craft Idea led campaigns across multi-channel including Video/print/Digital/Social/emails

  • Develop deep client relationships enable seamless delivery of high-quality creative content

  • Bring cohesive creative direction to ECD and assists in delivering creative ideas to business
    units where relevant

  • Actively identifies new opportunities and future trends

  • Build, mentor, and hire talent to amplify a culture of inclusion and belonging

  • Find creative opportunities where possible even if they haven't been assigned

  • Actively engage in hiring and training of creative staff alongside creative services lead

Minimum Qualifications:

  • 12+ years of experience in Copywriter, preferably within a marketing / advertising agency

  • 4+ years at a Creative Director level overseeing multiple creative teams

  • Experience overseeing and guiding multiple teams

  • Ability to understand marketing insights and strategies to translate into compelling advertising campaigns that are digital-first

  • Ability to combine conceptual creative thinking with high-quality content delivery

  • Captivating presentation skills

  • Exceptional strategic thinking with experience crafting creative strategies

  • Ability to tailor messaging, keeping the audience in mind

  • Strong conceptual skills

  • Managing/supervising Creative talent

  • Industry awarded work preferred

Salary Range: $130,000.00 to $205,000.00 annually + bonus + equity (if applicable) + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries 

  • Bonus incentives 

  • 6% Company Match on retirement savings plan 

  • Free financial coaching and financial well-being support 

  • Comprehensive medical, dental, vision, life insurance, and disability benefits 

  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 

  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 

  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 

  • Free and confidential counseling support through our Healthy Minds program 

  • Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue 
visa sponsorship for these positions.

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Average salary estimate

$167500 / YEARLY (est.)
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$130000K
$205000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Creative Director, OnBrand, Copywriter, American Express

As a Creative Director at OnBrand, you're about to step into a role that's not just about overseeing creative teams, but about pushing the boundaries of digital creativity. At American Express in Atlanta, Georgia, you'll play a pivotal role in the Global Advertising and Brand Management team, focusing on creating innovative campaigns that resonate with our audience. We know that a successful Creative Director possesses a blend of experience, vision, and the ability to lead with enthusiasm - that’s you! You're here to mentor team members, craft unforgettable campaigns, and connect creative efforts with business strategies. Your impressive track record, whether from a Group Creative Director role or equivalent experience, has equipped you with a deep understanding of how to translate marketing insights into compelling advertising. We value creativity and integrity, and you’ll be celebrated for fostering a culture of inclusion while producing top-tier work. In your daily responsibilities, not only will you generate ideas that challenge conventions, but you’ll also present concepts that resonate with clients. At American Express, we believe in the potential of every individual, and your leadership will help shape a team that creates transformative experiences. This is more than a job; it’s a chance to drive impactful change in a global company known for its commitment to excellence and community. Join us in making a meaningful difference while achieving your career goals in a supportive environment!

Frequently Asked Questions (FAQs) for Creative Director, OnBrand, Copywriter Role at American Express
What are the main responsibilities of the Creative Director at OnBrand?

The Creative Director role at OnBrand involves leading and mentoring creative teams, crafting innovative campaigns across various channels, and collaborating closely with business units to ensure that creative concepts align with business strategies. This includes overseeing the development of memorable advertising experiences and establishing deep client relationships for seamless project execution.

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What qualifications are needed for the Creative Director position at American Express?

To qualify for the Creative Director position at American Express, candidates typically need a minimum of 12 years of experience in copywriting, with at least 4 years in a leadership role at a Creative Director level. Strong conceptual thinking, exceptional presentation skills, and an ability to understand marketing insights are essential for success in this position.

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How does American Express support the professional growth of its Creative Directors?

American Express prioritizes professional development by providing diverse training opportunities, mentorship, and a culture that fosters creativity and inclusion. As a Creative Director, you can expect to engage in ongoing personal growth initiatives that will help you refine your leadership skills and stay ahead of industry trends.

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What is the work environment like for a Creative Director at OnBrand?

The work environment for a Creative Director at OnBrand is dynamic and collaborative, emphasizing creativity, teamwork, and inclusivity. With flexible working models available, including hybrid and remote options, the goal is to create a setting where each team member feels valued and empowered to contribute their unique ideas to the creative process.

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What are the growth opportunities for a Creative Director at American Express?

As a Creative Director at American Express, growth opportunities include advancing to the Executive Creative Director level and taking on larger projects that influence the company's brand strategy. Additionally, you'll have the chance to expand your professional network and influence a culture that encourages innovation and excellence in advertising.

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Common Interview Questions for Creative Director, OnBrand, Copywriter
How do you approach leading a creative team?

In leading a creative team, my approach centers on fostering an open environment where ideas can flow freely. I prioritize mentorship and support to empower team members to take ownership of their projects, which often leads to more innovative outcomes.

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Can you give an example of a successful campaign you directed?

Certainly! One of my successful campaigns involved a multi-channel strategy where we focused on audience engagement through storytelling and interactive digital experiences. The result was a significant increase in brand awareness and customer loyalty, which pleased both our clients and their audiences.

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What techniques do you use to mentor creative team members?

I use a hands-on approach to mentoring, providing constructive feedback in real-time, along with regular one-on-one sessions that focus on career development. This includes sharing best practices and encouraging team members to share their insights to foster collaboration.

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How do you ensure your creative work aligns with business goals?

I maintain regular communication with stakeholders to understand business objectives fully and utilize those insights to inform creative direction. This alignment is critical in developing campaigns that not only resonate with audiences but also drive business results.

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What is your process for developing a creative brief?

My process for developing a creative brief includes collaborative brainstorming sessions with cross-functional teams to gather insights, then I synthesize that information to create a focused brief that provides clear objectives, target audience, and key messages necessary for guides the creative process.

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How do you stay updated with current trends in marketing and advertising?

I stay updated by regularly attending industry conferences, participating in webinars, and consuming content from thought leaders in marketing. Networking with other professionals also helps me gather fresh perspectives and incorporate innovative ideas into my work.

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How do you manage creative conflicts within your team?

I approach creative conflicts by encouraging open discussions where team members can share their viewpoints. I facilitate the conversation to ensure each voice is heard and work toward a solution that enhances collaboration rather than division.

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What is your experience with digital-first advertising campaigns?

My experience with digital-first advertising campaigns includes conceptualizing and executing strategies across platforms such as social media, email, and digital ads. I emphasize data analytics to refine our approach continuously and improve campaign effectiveness.

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How do you ensure diversity and inclusion within your creative team?

I actively seek diverse perspectives during hiring and ensure that team dynamics are inclusive by reinforcing the importance of varied voices. This diversity fosters creativity and allows us to create campaigns that represent a wider audience.

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What do you believe makes a campaign truly unforgettable?

An unforgettable campaign is one that resonates emotionally with the audience while communicating the brand’s core values. It should also offer a unique and relevant experience that prompts the audience to engage and share the messaging further.

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American Express is a multinational financial services corporation and global leader in providing personal, small business, and corporate credit cards.

589 jobs
MATCH
Calculating your matching score...
BADGES
Badge Family FriendlyBadge Office VibesBadge Work&Life BalanceBadge Rapid Growth
CULTURE VALUES
Inclusive & Diverse
Empathetic
Collaboration over Competition
Growth & Learning
Transparent & Candid
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Mental Health Resources
Life insurance
Disability Insurance
Child Care stipend
Employee Resource Groups
Learning & Development
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 2, 2025

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