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Fintech Sales Development Representative (SDR)

One of the Fastest-growing Fintechs is Hiring! Join the ANNA Money Team: Revolutionising Business Administration for Australian SMEs.

At ANNA Money, we’re more than just a mobile app and business current account—we’re transforming the way small businesses handle banking, tax, and financial admin. As a Top 25 Startup (Bloomberg, 2024) and one of the fastest-growing fintechs in Europe, we are now bringing our innovative financial services to Australia.

Our mission is simple: eliminate the hassle of tax, invoicing, and admin so that business owners can focus on their passions. By combining cutting-edge AI, automation, and intuitive financial tools, we make business administration effortless. With over 120,000 customers and a rapidly expanding product suite, ANNA is at the forefront of fintech innovation.

Now, we’re building a world-class sales organization to accelerate our growth. As an SDR (Sales Development Representative), you’ll play a critical role in generating new business opportunities, qualifying leads, and driving our expansion into the Australian market.

This is an opportunity to develop your sales career at a high-growth fintech, working with ambitious, driven teammates in a fast-paced, dynamic environment.

What you’ll do

• Identify & Qualify Leads – Engage inbound leads and qualify prospects through discovery calls and consultative sales techniques.

• Drive Outbound Outreach – Research, identify, and engage prospective businesses through email, phone, and LinkedIn outreach.

• Grow the Sales Pipeline – Build and maintain a pipeline of high-quality opportunities for the sales team.

• Conduct Initial Sales Conversations – Educate prospects on ANNA’s business banking and expense management solutions, identifying key pain points and opportunities.

• Track & Optimize Performance – Maintain accurate CRM records and continuously improve your sales approach based on data-driven insights.

• Collaborate Across Teams – Work closely with Account Executives, Marketing, and Product teams to refine messaging and improve conversion rates.

What you’ll need

• 1-2+ years of experience in telesales, inside sales, or B2B sales, ideally within fintech, SaaS, or financial services.

• Proven outbound & inbound sales skills, with experience handling high lead volumes and qualifying opportunities.

• Full-cycle sales expertise – Experience managing the entire process, from lead generation to closing and ongoing account engagement.

• Track record of hitting targets – Ability to consistently meet or exceed KPIs and sales goals.

• Strong communication skills – Confident in delivering value propositions and handling objections.

• Self-starter mentality – Highly motivated, organized, and comfortable working in a fast-moving startup environment.

• Experience with CRM systems (Salesforce preferred) and sales outreach tools.

Nice to have

• Previous experience in a sales or customer-facing role (inside sales, SDR, BDR, account management).

• Background in fintech, financial services, or B2B SaaS.

• Experience with outbound prospecting tools like HubSpot, Outreach, or SalesLoft.

• Familiarity with the SME landscape and an understanding of their financial needs.

Why join ANNA Money?

• Build Your Sales Career at a High-Growth Fintech – Get world-class training and mentorship in B2B sales.

• Fast-Paced & High-Impact Role – Play a key part in expanding ANNA’s footprint in Australia.

• Great Earning Potential – Competitive salary + uncapped commission.

• Hybrid Work Environment – Work from our Sydney CBD office with flexible remote options.

• Growth Opportunities – Clear progression path to Account Executive roles.

How to apply

  • If you’re driven, coachable, and excited about fintech, we want to hear from you. Apply now and start your journey with ANNA Money.

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Fintech Sales Development Representative (SDR), ANNA Money

One of the fastest-growing fintech companies, ANNA Money, is now hiring a Fintech Sales Development Representative (SDR)! If you’re looking to leap into a dynamic, innovative environment, this is your chance. At ANNA Money, we’re changing the game for Australian SMEs by simplifying business banking, tax, and financial administration. As our fintech solutions rapidly gain traction, with over 120,000 satisfied customers, we're on a mission to make finance effortless for small business owners. In the role of Fintech Sales Development Representative, you will be essential in cultivating new business opportunities and shaping our presence in the Australian market. You’ll engage inbound leads, generate compelling outreach to potential clients, and conduct exploratory sales conversations to educate companies about ANNA’s offerings. If you thrive in fast-paced environments and enjoy collaborating with passionate teammates, you’ll fit right in! Plus, you’ll have the chance to track your performance using data-driven insights and refine your sales techniques. Bring your 1-2 years of sales experience, excellent communication skills, and a can-do mentality to our team and watch your sales career soar. This high-growth role offers competitive compensation, uncapped commission, and a clear path for progression to Account Executive roles. So if you have a passion for fintech and want to make an impact, join the ANNA Money team today and help us revolutionize business administration in Australia!

Frequently Asked Questions (FAQs) for Fintech Sales Development Representative (SDR) Role at ANNA Money
What are the responsibilities of a Fintech Sales Development Representative at ANNA Money?

As a Fintech Sales Development Representative (SDR) at ANNA Money, your key responsibilities include identifying and qualifying leads through effective discovery calls, conducting outbound outreach via emails and calls, and building a strong sales pipeline. You'll also engage prospects to discuss ANNA's innovative solutions while collaborating closely with marketing and product teams to enhance our messaging and conversion rates.

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What qualifications do I need to apply for the Fintech Sales Development Representative role at ANNA Money?

To apply for the Fintech Sales Development Representative position at ANNA Money, you should have 1-2+ years of experience in telesales, inside sales, or B2B sales, preferably within fintech or SaaS. Proven skills in handling high lead volumes and achieving sales targets are crucial, as well as strong communication abilities and experience with CRM systems like Salesforce.

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What does the training program look like for a Fintech Sales Development Representative at ANNA Money?

ANNA Money provides a fantastic training program for Fintech Sales Development Representatives that focuses on world-class mentorship in B2B sales strategies. You'll learn the ins and outs of our product offerings, sales techniques, and best practices to effectively engage with potential customers, all designed to set you up for success in your sales career.

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Is there room for advancement as a Fintech Sales Development Representative at ANNA Money?

Yes, there are excellent growth opportunities for Fintech Sales Development Representatives at ANNA Money. The role offers a clear progression pathway to Account Executive positions as you demonstrate success in generating leads and achieving sales targets, supporting your career advancement within our fast-growing fintech organization.

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What is the work environment like for a Fintech Sales Development Representative at ANNA Money?

The work environment for a Fintech Sales Development Representative at ANNA Money is fast-paced and collaborative. You'll work alongside ambitious colleagues in a hybrid setup, balancing office time in Sydney’s CBD with flexibility for remote work, ensuring you can thrive while engaging with potential clients and expanding our market presence.

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Common Interview Questions for Fintech Sales Development Representative (SDR)
What sales techniques do you use to qualify leads as a Fintech Sales Development Representative?

When qualifying leads, I employ consultative sales techniques that begin with understanding the client's needs. I ask open-ended questions to uncover pain points and how our solutions can benefit them, ensuring a personalized approach that resonates with their business goals.

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Can you describe your experience with CRM systems as a Fintech Sales Development Representative?

In my previous roles, I have extensively used CRM systems like Salesforce to manage customer data and track my sales performance. This includes logging interactions, maintaining accurate records of leads, and utilizing data analytics to improve outreach strategies and overall sales effectiveness.

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How do you handle objections from potential clients in sales conversations?

I handle objections by actively listening to the client’s concerns and empathizing with their situation. I then provide relevant information that addresses their objections and reinforces the value of our solutions, maintaining a friendly and informative dialogue throughout the process.

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What motivates you to achieve sales goals as a Fintech Sales Development Representative?

I am motivated by the challenge of exceeding sales goals and the impact I can have on the company’s growth. Additionally, my passion for fintech and helping businesses streamline their financial operations drives me to succeed and contribute to our team's achievements.

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Describe a time when you successfully converted a difficult lead into a client.

I once worked with a hesitant lead who had prior negative experiences with financial products. By building rapport over several conversations, addressing their concerns transparently, and providing tailored solutions to their specific needs, I successfully converted them into a loyal client, showcasing the importance of persistence and genuine customer care.

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What strategies do you use for outbound prospecting as a Fintech Sales Development Representative?

For outbound prospecting, I employ a strategic approach that includes thorough research to identify ideal prospects, personalized outreach messages via email and LinkedIn, and following up regularly to maintain engagement, which has proven effective in generating interest and establishing connections.

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How do you collaborate with marketing and product teams in your sales role?

I collaborate closely with marketing and product teams by providing insights from prospect interactions that help refine our messaging and improve product offerings. Regular meetings and communication ensure alignment on promotional strategies and ensures we're meeting the evolving needs of our target audience.

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What role does data analysis play in your sales process?

Data analysis is crucial in my sales process. It helps me assess performance metrics, identify trends in lead qualification and conversion, and make data-driven decisions to adjust my strategies, ultimately enhancing my effectiveness as a Fintech Sales Development Representative.

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What approach do you take to maintain your sales pipeline?

I maintain my sales pipeline by regularly reviewing and updating my CRM records with accurate information about leads, identifying follow-up opportunities, and prioritizing high-potential prospects, ensuring that I am always moving towards closing more deals.

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Why do you want to work at ANNA Money as a Fintech Sales Development Representative?

I am excited about the opportunity to work at ANNA Money because of its innovative approach to fintech and commitment to simplifying financial processes for small businesses. I believe in the mission and want to contribute to driving growth and success in the Australian market while advancing my career in an inspiring environment.

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ANNA Money is the business current account for startups and small businesses. Swift to set up, ANNA manages your invoicing and comes with a debit Mastercard® too. Sign up to ANNA for services that make business cash flow: Our app, account and adm...

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Full-time, hybrid
DATE POSTED
March 21, 2025

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