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Marketing Intern

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At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

The SWITCH-1 trial was powered to demonstrate that switching from once weekly dulaglutide to once weekly Mounjaro (tirzepatide) is superior to continuing and escalating Trulicity (dulaglutide) for HbA1c change from baseline to Week 40 in participants with T2D. These data add to Mounjaro’s superiority messaging by achieving superior A1C and weight for these switch patients. Mounjaro’s strategy is anchored on a post-metformin patient, not a post GLP-1 RA patient but currently, 1/3 of patients on Trulicity switch to Ozempic. Aside from HCPs actively switching patients from Trulicity to Mounjaro, there is the potential for Medicare plans to downgrade Trulicity coverage which then forces the HCP to choose between Ozempic or Mounjaro. Our goal is to capture 80% or more GLP1 switch patients and believe that the SWITCH-1 data can be used to compliantly reinforce why Mounjaro Mounjaro is the best option. The SWITCH-1 data will be published in late Q1 and the Mounjaro team is looking for an intern to create and execute a SWITCH-1 strategy focused on HCPs with high Trulicity use. The campaign would include a targeting strategy, localizing tactics, and a measurement plan. Currently, Trulicity is at 9% NTS.

Project Impact:

The immediate impact will be helping the Mounjaro Team deliver on their commitment to help 3.3M Julias in 2025. We need to close the gap on the number of patients switching from Trulicity to Ozempic through digital channels. This is a long-term impact project as

the learnings here can apply to the growing CMH T2D & Obesity portfolio. Switching within a disease state within a portfolio is rarely a broad prioritized lever, so this project will set the baseline on what good looks like through campaign measurement (data) and minimal budget.

Project Plan:

Project will include:

Data analysis (existing dashboards & BI&A) & Data analysis
Scientific Data analysis of SWITCH-1 data, Mounjaro data, and Trulicity data/research
Cross functional communication with the US Mounjaro HCP team, Global Mounjaro team, Payer Team, Greenhouse Team, Omni channel/NPP Team, Finance team, and Agile team.
Marketing claims analysis, content effectiveness analysis, & channel analysis.
Midpoint challenge session during Team Compass Meeting
Measurement Scorecard

How will success be measured?

Ability to communicate and influence across a broad set of cross-functional partners. Prioritization of resources, speed to deliver within 8 weeks, and applicability to broader portfolio. Create a solid, simple, and executable campaign that moves Trulicity to Mounjaro switches > 80% vs Ozempic before the end of the year.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ+ Allies), Veterans Leadership Network (VLN), Women’s Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups.

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is

$43,000 - $100,320

Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

#WeAreLilly

Average salary estimate

$71660 / YEARLY (est.)

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$43000K

$100320K

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What You Should Know About Marketing Intern, Lilly

At Lilly, we're crafting a healthier future for people around the globe, and we're excited to bring on a Marketing Intern to be part of this incredible journey! Located in Indianapolis, IN, this role offers you the opportunity to dive into real-world marketing strategies focused on our groundbreaking Mounjaro product. As a Marketing Intern at Lilly, you'll collaborate with diverse teams, contributing to campaigns aimed at switching patients from Trulicity to Mounjaro. Your tasks will involve everything from data analysis and reviewing scientific findings to engaging with cross-functional partners. Imagine being at the heart of developing a strategy that could impact millions of lives by improving diabetes care! You'll be instrumental in creating a targeted marketing plan that utilizes compelling tactics and measurable goals. Plus, with supportive employee resource groups and a culture that champions diversity, you'll find a community of like-minded individuals who are equally determined to make a difference. This is not just an internship—it's a place where you can grow, learn, and create lasting change! Ready to step into a role that can launch your career and leave a mark on the world? Join us at Lilly, where caring meets discovery.

Frequently Asked Questions (FAQs) for Marketing Intern Role at Lilly

What are the core responsibilities of the Marketing Intern at Lilly?

The Marketing Intern at Lilly will focus on creating and executing a compelling Switch-1 strategy aimed at healthcare professionals (HCPs) with high Trulicity usage. This will involve conducting data analysis, scientific review of relevant marketing claims, and cross-functional communications with various Lilly teams. The intern will be expected to craft a measurement plan to evaluate the campaign's effectiveness, ensuring strategic alignment with the broader objectives of the Mounjaro team.