Job details

Senior Manager, Distribution

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Bustle Digital Group (BDG) is a leading digital media company that connects with millions of readers across a diverse portfolio of brands. We are looking for a Senior Manager, Distribution, to drive the success of branded content campaigns, leveraging paid, owned, and earned media strategies to maximize performance.

Reporting to BDG’s Director of Marketing and Distribution, in this role you will be working across our full publisher portfolio, implementing end-to-end distribution strategies in support of branded content programs on both site and social. In addition to ensuring that all direct-sold content meets and exceeds contracted delivery requirements, you will be responsible for shaping sophisticated learnings and translating performance insights into actionable strategies that drive growth and innovation across our portfolio.

At BDG, we thrive in a fast-paced media environment where collaboration and innovation drive our success. This role is a great opportunity to work cross-functionally with creative, revenue, and strategy teams while shaping best-in-class content distribution strategies

Responsibilities

Manage paid media and campaign pacing of branded content programs, maximizing measurable success metrics in alignment with advertiser KPIs.
Analyze branded content performance data to ensure best practices, identify optimizations, and drive continuous improvement.
Develop clear, actionable performance reports and insights to inform internal stakeholders and enhance future campaign strategies.
Serve as a go-to resource for account managers and post-sales teams’ questions and reporting inquiries.
Engage in cross-functional relationships with design, branded content, and video teams to provide data-driven recommendations for performance-optimized creative.
Lead experimentation with emerging paid social tactics, audience segmentation, and platform features to enhance content engagement and campaign effectiveness.

5+ years managing digital marketing campaigns, with experience in media, publishing, or performance marketing preferred.
Deep expertise in paid social, with a strong focus on Meta and experience across platforms like TikTok, Snap, Pinterest, and YouTube.
Must have previous experience with web analytics tools (eg. Google Analytics, Omniture, Pressboard).
Proven experience in translating data into clear, compelling insights reports, with the ability to communicate findings to both technical and non-technical stakeholders.
Demonstrates strong strategic planning skills, with the ability to manage and prioritize multiple projects with varying objectives.
Comfortable working in a fast-paced and dynamic media environment.
Desire to learn about the digital media and content marketing landscape.

$75,000 - $80,000 a year

Competitive salary, commensurate with experience.

A comprehensive benefits package, including health, dental, and vision insurance.

Opportunities for professional growth in an innovative and fast-growing media company.

BDG is a leading independent media company with a diverse portfolio of respected publications, including Bustle, Nylon, W, and Inverse. We combine the best of traditional and digital media, creating engaging content that captivates over 115 million readers each month. Our business thrives on data-driven insights that power content monetization, advertising, and affiliate sales.

Average salary estimate

$77500 / YEARLY (est.)

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$75000K

$80000K

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What You Should Know About Senior Manager, Distribution, BDG

Bustle Digital Group (BDG) is on the hunt for a talented Senior Manager, Distribution based in the vibrant city of New York, NY. This exciting role is designed for an innovative individual who is ready to elevate branded content campaigns using a mix of paid, owned, and earned media strategies to maximize impact. Reporting to BDG’s Director of Marketing and Distribution, you'll be at the forefront of implementing comprehensive distribution strategies across our diverse publisher portfolio. Your mission is to ensure that all direct-sold content not only meets but exceeds delivery requirements. With your knack for data analysis, you'll shape insights and translate them into actionable strategies that propel growth across our dynamic collection of brands. At BDG, we foster a fast-paced environment where creativity meets collaboration, making this the perfect opportunity to work alongside our amazing teams in creative, revenue, and strategy. If you have a passion for digital marketing and a track record of managing successful campaigns, we invite you to join us in crafting best-in-class content distribution strategies and driving the future of media.

Frequently Asked Questions (FAQs) for Senior Manager, Distribution Role at BDG

What are the key responsibilities of the Senior Manager, Distribution at Bustle Digital Group?

The Senior Manager, Distribution at Bustle Digital Group is responsible for managing paid media campaigns for branded content programs, analyzing performance metrics to maximize advertiser KPIs, developing actionable performance reports, and engaging cross-functionally with various teams to ensure high-quality content distribution strategies.