As the Director of Branded Content you will spearhead the strategy, development, and execution of branded content across BDG Studios. You will lead a cross-functional team, collaborating with editors, strategists, and producers to create premium, resonant content aligned with our brand values of authenticity, inclusivity, positivity, and empowerment. In this executive role, you’ll be responsible for driving the creative vision and content strategy for key advertising partnerships across beauty, health, pharmaceuticals, auto, tech, finance, lifestyle, parenting, travel, CPG, fashion, retail, and more.
The Director of Branded Content will act as a bridge between client goals and BDG’s editorial standards, providing direction to ensure all branded content not only meets but exceeds client objectives. You’ll oversee the strategic development of multi-platform campaigns, including written series, branded photo shoots, influencer activations, and talent partnerships, fostering a high level of creativity and quality across all deliverables.
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BDG is one of today’s leading global media companies with a portfolio of distinct digital and experiential brands that are shaping culture through its authentic and trusted storytelling.
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