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Global Product Marketing Manager (Hybrid)

Job Description Summary

The Global Product Manager is responsible for managing a high growth product category within the Global Peripheral IV Catheter business. The Product Manager works as a member of the Global PIVC Marketing team to support the development and execution of global marketing strategies including the Annual Strategy Review process, marketing plans and global product launch plans. The Global PM supports a cross-functional business team to ensure success of his or her products including market development activities, ensuring consistency in product supply and remaining current on all quality items. The position will work closely with R&D and other cross-functional teams on sustaining engineering efforts to ensure alignment to customer requirements.

Be part of something bigger!
BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.

For most roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In limited circumstances, weekly testing for COVID-19 may be available instead of vaccination. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Job Description

We are the makers of possible! 

 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Responsibilities

  • The Global PM is responsible for managing and driving growth within the PIVC business.

  • Owns the development and execution of the Global Marketing Plan and Global Launch Plans for their respective product portfolio by supporting or conducting market analysis, competitive analysis, and customer research.

  • Demonstrates strong business and marketing acumen to conduct market assessments and provide strategic recommendations.

  • Works with cross functional regional teams to develop, adapt, and execute strategic marketing plans throughout multiple markets taking into account specific cultural and regional considerations.

  • Identifies, develops and delivers needed marketing promotions, programs, sales tools, technical/research resources to ensure sales growth and market development for multiple product lines.

  • Develops market-specific outcome grounded strategic marketing plans, including specific value propositions, to inform long term direction for all non-U.S. markets.

  • Identifies and develops marketing programs, sales tools, pricing, positioning and promotions for product portfolio.

  • Identifies, quantifies and develops new market and product opportunities (e.g. NPD products), taking into account specific country needs. Acts as the liaison between marketing teams, R&D, Quality, Regulatory, Manufacturing, and other cross-functional teams.

  • Ability to analyze market dynamics, including identifying and developing plans to reduce barriers, and prioritize plans (market development). Focused on growing and developing markets.

  • Drive best practice sharing across countries and regions.

  • Ability to identify, prioritize and execute innovative locally tailored approaches to market development (e.g., new products, new business models, etc.)

Qualifications

  • High-energy team player with a proven track record of directing new product development and leading project teams

  • Proven leadership experience in directing successful product launches: including writing and executing the marketing plan

  • Experience taking a product from concept to global launch

  • Experience analyzing business opportunities and developing strategies

  • Experience entering/developing new markets

  • Analytical ability

  • Strategic thinking

  • Excellent communication skills: oral, written, and presentation

  • Ability to build relationships with internal and external customers

  • Excellent organizational and problem-solving skills

  • Attention to detail

  • Ability to handle complexity and manage several tasks at one time

  • Ability to travel 10% of the time 

Education and Experience

  • Bachelor's Degree, MBA preferred

  • Minimum 3 - 5 years’ experience in Product Management or Upstream Marketing preferred; preferably in Medical Devices

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers 

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. 

Required Skills

Optional Skills

.

Primary Work Location

USA UT - Salt Lake City BAS

Additional Locations

Work Shift

Average salary estimate

$100000 / YEARLY (est.)
min
max
$80000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Global Product Marketing Manager (Hybrid), bdx

Are you ready to make an impact in the medical technology field? BD is looking for a passionate Global Product Marketing Manager to join our dynamic team in Salt Lake City, UT! In this hybrid role, you'll be at the forefront of managing a thriving product category within our Global Peripheral IV Catheter business. Your expertise will guide the development and execution of innovative global marketing strategies, helping us to truly advance the world of health. Imagine collaborating with talented professionals across R&D and marketing to ensure that our products meet the needs of our customers and exceed their expectations. You'll have the chance to analyze market dynamics, identify growth opportunities, and lead the charge in launching groundbreaking products globally. At BD, we believe in the power of collaboration, and as a Global Product Marketing Manager, you will play a critical role in driving our success. With a company culture that embraces diversity and fosters an environment where everyone is encouraged to learn and innovate, this is not just a job—it's a chance to be part of something bigger. If you are a high-energy individual with strong business acumen and a knack for strategic thinking, we want to hear from you! Join us as we strive to improve medical discovery, diagnostics, and the delivery of care around the world.

Frequently Asked Questions (FAQs) for Global Product Marketing Manager (Hybrid) Role at bdx
What does a Global Product Marketing Manager do at BD?

As a Global Product Marketing Manager at BD, you will manage and drive growth within the Peripheral IV Catheter business. Your responsibilities will include executing marketing plans, analyzing market trends, and collaborating with cross-functional teams to ensure successful product launches and market development across various regions.

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What qualifications are required to be a Global Product Marketing Manager at BD?

To be considered for the position of Global Product Marketing Manager at BD, candidates should possess a Bachelor's degree, with an MBA preferred. Additionally, a minimum of 3-5 years of experience in Product Management or Upstream Marketing, ideally in the medical devices sector, is required. Strong leadership, analytical, and communication skills are essential for success in this role.

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What type of environment can a Global Product Marketing Manager expect at BD?

BD offers a collaborative and supportive environment for its Global Product Marketing Managers. As part of a global team, you'll get the chance to innovate and push boundaries while remaining committed to our purpose of advancing healthcare. The hybrid work model allows flexibility while encouraging on-site collaboration for creativity and problem-solving.

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How is success measured for a Global Product Marketing Manager at BD?

Success for a Global Product Marketing Manager at BD is measured by the growth and performance of the product portfolio. Key performance indicators may include the achievement of revenue targets, successful product launches, market share growth, and the effectiveness of marketing strategies across different regions.

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What are the primary responsibilities of a Global Product Marketing Manager at BD?

The main responsibilities of a Global Product Marketing Manager at BD include developing and executing global marketing and launch plans, conducting market and competitive analysis, collaborating with cross-functional teams, and identifying growth opportunities for new products. Strong communication and organizational skills are vital to ensure smooth operations and successful market entry.

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Common Interview Questions for Global Product Marketing Manager (Hybrid)
Can you describe your experience in managing global product launches?

In your response, highlight specific examples of product launches you've managed, detailing the strategies you employed, the team dynamics involved, and the outcomes of those launches. Discuss any challenges encountered and how you overcame them to ensure a successful product introduction.

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How do you prioritize marketing strategies when entering a new market?

Demonstrate your analytical skills by discussing how you assess market dynamics, customer needs, and competitive landscapes. Explain how you use market research and customer feedback to inform your priorities while ensuring alignment with the company's overall objectives.

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What tools do you use to analyze market trends and customer preferences?

Mention specific market analysis tools or methodologies you are familiar with, such as SWOT analysis, customer surveys, and competitor audits. Explain how these tools have helped you make informed decisions that impact product marketing strategies.

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How do you ensure effective communication with cross-functional teams?

Share examples of how you've built bridges across different departments such as R&D, manufacturing, and sales. Highlight your use of collaboration tools, regular meetings, and clear communication strategies that facilitate teamwork and project alignment.

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Can you give an example of a time when you had to pivot your marketing strategy?

Provide a specific instance that illustrates your adaptability. Discuss factors that led to the change in strategy and the steps you took to implement the new approach, along with the resultant impact on the product's market reception.

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What is your approach to identifying new market opportunities?

Discuss your methodology for conducting market research and analysis to discover emerging trends and unmet needs. Include your experience in identifying potential gaps in the market and how you've successfully recommended new products or solutions.

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How do you analyze the competition in your product area?

Explain your competitive analysis process, including how you gather data on competitors' strengths, weaknesses, pricing, and market positioning. Discuss how this information has influenced your marketing and strategic decisions.

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What metrics do you track to measure the success of marketing campaigns?

Identify key performance indicators (KPIs) you find essential, such as ROI, conversion rates, and market share growth. Discuss how tracking these metrics has allowed you to optimize future campaigns for better results.

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How do you handle feedback and criticism regarding your marketing strategies?

Share your perspective on constructive criticism and how you leverage feedback to improve your strategies. Highlight a situation where you adapted your approach based on team or customer input, demonstrating your openness to collaboration.

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What makes you passionate about medical technology and product marketing?

Express your enthusiasm for the medical technology field by sharing personal experiences or insights that drive your passion. Discuss how your values align with BD's mission and how you aim to contribute to improving healthcare through innovative product marketing.

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DATE POSTED
April 1, 2025

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