Senior Marketing Manager

As a Senior Marketing Manager at Big Potato, you will own the strategic direction for marketing campaigns, manage day-to-day marketing operations, and lead creative initiatives for our new games. You’ll analyze market insights, collaborate with internal teams, nurture brand partnerships, and ensure that each campaign delivers impactful engagement. Your ability to juggle multiple projects while maintaining a strategic view will be key!

To thrive as a Senior Marketing Manager at Big Potato, you will need a minimum of 4 years of experience in a marketing role, ideally within the consumer products or entertainment sectors. Strong analytical skills, excellent communication, and a structured approach to managing campaigns are essential. Experience in leading marketing initiatives from strategy to execution, as well as the ability to adapt to changing priorities, will set you up for success in this role.

At Big Potato, we prioritize the well-being of our team members, offering a range of benefits including a Bupa Healthcare plan, an Employee Assistance Programme for counseling, and discounted gym memberships. Moreover, we promote work-life balance with a four-day work week, monthly yoga sessions, and an engaging company culture that values fun and creativity.

Succeeding as a Senior Marketing Manager at Big Potato requires exceptional organization and attention to detail, the ability to interpret data and insights, and strong storytelling skills to connect with our audience and create impactful marketing campaigns. You should also be comfortable collaborating across functions and managing brand partnerships with zeal and creativity.

Big Potato has a vibrant company culture that is all about creativity, collaboration, and fun! As a Senior Marketing Manager, you will be part of an indie board game company that prides itself on innovative game design and engagement. We nurture individual strengths, welcome diverse perspectives, and celebrate our team’s successes, ensuring that everyone feels valued and excited about their contributions.

When asked about developing a marketing campaign, highlight your strategic framework. Discuss how you start with audience research, set measurable objectives, brainstorm creative concepts, plan timelines, and analyze performance. Emphasize how collaboration with teams enriches your campaign strategies and ensures alignment with brand goals.

Explain your approach to gathering and interpreting audience insights. Discuss your use of surveys, market analysis, and competitive research to understand customer needs. Highlight how insights influence your campaign strategies, ensuring they are designed to resonate with the target audience, leading to effective engagement.

Be ready to describe specific campaigns you've led, detailing your role in strategy formulation, execution, and results achieved. Share the objectives, your approach, what worked well, and how you adapted based on feedback and analytics. This showcases your effectiveness as a Senior Marketing Manager.

Discuss your organizational skills and tools you leverage to handle multiple projects. Mention methods like creating detailed timelines, task prioritization, and effective communication with stakeholders. This demonstrates your ability to manage your workload while ensuring high-quality outcomes.

Explain your approach to troubleshooting underperformance. Discuss how you would analyze data to identify issues, iterate on your strategy, and make informed adjustments. Emphasize your commitment to continuous learning and adapting based on campaign feedback and results.

Highlight your teamwork philosophy, emphasizing communication and alignment. Discuss how you ensure that marketing initiatives support sales efforts and vice versa. Show that you value creativity from all sides, and describe how you encourage collaborative brainstorming to execute impactful campaigns.

Discuss your approach to creating inclusive marketing strategies. Share how you gather insights about diverse audience segments, adapt messaging to address various stories, and create relatable campaigns that resonate with your audience's varied experiences, ensuring that brand connections are meaningful and engaging.

Share your past experiences managing brand partnerships. Discuss strategies for identifying potential partners, establishing values alignment, and ensuring successful collaboration. Highlight your role in activating brand partnerships that enhance marketing efforts and broaden reach.

Emphasize the importance of balancing creativity with brand consistency. Talk about how you use the brand's core values and messaging as a framework while brainstorming innovative ideas that keep the brand fresh and exciting. Show that you can push boundaries while respecting established guidelines.

List the digital marketing tools and platforms you have used, such as social media planning software, analytics platforms, or email marketing services. Explain how you've leveraged these tools in past campaigns to optimize performance, automate tasks, and engage audiences effectively.