Sr. Product Marketing Manager

The Senior Product Marketing Manager at Bloomerang will conduct primary research, optimize buyer personas, craft product narratives, and refine positioning and messaging. They'll lead product launches, collaborate with cross-functional teams, and develop sales enablement materials. Their goal is to support the marketing strategy and ensure our products resonate with the nonprofit sector.

To be a successful Senior Product Marketing Manager at Bloomerang, candidates should have at least 7 years of product marketing experience in a SaaS environment, a Bachelor's degree in a relevant field, and strong interpersonal skills. Familiarity with the nonprofit space and problem-solving abilities are also valuable.

The Senior Product Marketing Manager plays a vital role in connecting Bloomerang's solutions with nonprofits. By developing compelling product narratives and effective go-to-market strategies, they ensure that our tools meet the needs of organizations aiming to make a positive impact, ultimately helping them raise more funds and fulfill their missions.

At Bloomerang, employees, including the Senior Product Marketing Manager, enjoy generous health benefits, a competitive PTO package, 401k matching, and a commitment to wellness with resources like Bright. Working remotely, you will also receive all necessary equipment delivered to you, ensuring you can work effectively from anywhere.

Bloomerang prides itself on a mission-driven culture built on the core values of Simplify, Act, and Care. The company fosters innovation and collaboration among employees, making it an empowering environment for a Senior Product Marketing Manager to thrive while contributing to meaningful work within the nonprofit sector.

In your answer, highlight specific projects or roles where you crafted marketing strategies for SaaS products. Detail how you conducted market research, developed buyer personas, and collaborated with cross-functional teams to launch products effectively.

Share your method for creating a go-to-market strategy, emphasizing the importance of understanding customer needs, conducting competitive analysis, and how you collaborate with sales and marketing teams to ensure a successful launch.

Discuss how you use data from buyer research and competitor analysis to sharpen messaging. Provide examples of how you've differentiated your product from competitors and ensured clarity in conveying its value.

Explain the KPIs and metrics you track to gauge the success of your marketing efforts. This might include customer acquisition rates, sales growth, or feedback from sales teams on the effectiveness of messaging.

Provide a detailed account of a product launch you managed, highlighting the strategies you implemented, collaboration with different teams, challenges you overcame, and the results achieved post-launch.

Talk about your background in creating sales collateral that aids sales teams. Include examples of specific materials you developed and how they contributed to the sales process and overall product understanding.

Demonstrate your proactive approach by discussing the sources you follow, webinars or industry events you attend, and how you integrate this knowledge into your marketing strategies.

Share one or two significant challenges, such as market competition or alignment within teams, and describe the solution you implemented, focusing on adaptability and innovative thinking.

Discuss your organizational skills and any tools or frameworks you use to manage deadlines and priorities effectively. Provide examples of how you've successfully juggled multiple initiatives.

Emphasize qualities such as creativity, strong communication skills, a passion for the nonprofit sector, and your drive to contribute to Bloomerang's mission. Be sure to tie these qualities back to specific experiences and accomplishments in your career.