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Senior Marketing Manager

Description

Exodigo is the leading underground mapping solution for non-intrusive discovery. Our platforms combine multi-sensor fusion, 3D imaging, and AI technologies to create complete, accurate underground maps that enable confident decision-making for customers across the built world. We transform the project lifecycle for our customers, who include key community stakeholders in the utilities, transportation and government sectors. We are experiencing sky-rocketing growth and closed a historically large $105M Series A round in February of 2024. 


Job description

We are looking for a dynamic and strategic Senior Marketing Manager to lead Exodigo’s marketing efforts in the U.S. This role requires an experienced marketing professional who can develop compelling content, manage public relations initiatives, oversee consultant and project collaborations, execute high-impact events, and manage digital platforms. You will play a critical role in strengthening Exodigo’s market position and brand awareness. 

Key Responsibilities: 

Content Development & Management 

  • Develop and manage high-quality marketing materials, including handouts, articles, social media content, newsletters, video scripts, and presentations. 
  • Ensure content aligns with Exodigo’s brand voice and messaging while optimizing for engagement and lead generation. 

Consultant & Project Management 

  • Collaborate with external designers, videographers, and media coordinators to produce compelling marketing assets. 
  • Oversee project timelines, budgets, and deliverables to ensure seamless execution of marketing initiatives. 

Public Relations 

  • Develop and distribute press releases to amplify Exodigo’s industry presence. 
  • Identify and track award opportunities, managing the application process to enhance brand recognition. 
  • Cultivate relationships with key media contacts and industry influencers. 

Conferences & Event Management 

  • Plan and execute industry events, including conferences, trade shows, and speaking engagements. 
  • Manage event budgets, logistics, and speaker abstract submissions to maximize Exodigo’s visibility and networking opportunities. 
  • Develop event marketing materials to support lead generation efforts. 

Platform & Brand Management 

  • Oversee Exodigo’s digital presence across key platforms, including the company website, YouTube, LinkedIn, Loom, and marketing Slack channels. 
  • Maintain brand consistency across all visual and digital assets, ensuring high-quality execution. 
  • Lead website updates, logo development, and visual branding initiatives to enhance user experience and brand impact. 

Requirements
  • 5+ years of marketing experience, preferably in the technology, construction, energy, or transportation industries. 
  • Strong content creation skills with experience in writing, editing, and multimedia storytelling. 
  • Proven experience managing PR initiatives, including press release writing and media relations. 
  • Demonstrated success in planning and executing industry conferences and events. 
  • Proficiency in digital marketing tools, website management, and social media platforms. 
  • Strong project management skills with the ability to manage multiple stakeholders and deadlines. 
  • Self-starter with excellent communication and collaboration skills. 

Base Salary $130,000 - $180,000

Fully remote - East Coast preferred


Learn more

https://www.exodigo.com/

https://www.youtube.com/@exodigo2321

Apply on our careers page or send your resume to Jennifer.Polin@exodigo.ai.


Average salary estimate

$155000 / YEARLY (est.)
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$130000K
$180000K

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What You Should Know About Senior Marketing Manager, Exodigo

Exodigo, the premier underground mapping solution that utilizes cutting-edge technologies such as multi-sensor fusion, 3D imaging, and AI, is on the hunt for a Senior Marketing Manager to spearhead our marketing endeavors in the U.S. This exciting position is perfect for an experienced marketing guru who is not just innovative but also strategic in their approach. You'll be at the forefront of crafting compelling content, executing high-visibility public relations efforts, and managing various projects that resonate with key stakeholders across utilities, transportation, and government sectors. Collaborating with external designers and media experts, you will create high-quality marketing materials aimed at promoting Exodigo’s brand identity and enhancing our market presence. Furthermore, you'll manage and execute impactful events, ensuring we maximize exposure and networking opportunities within our industry. If you're passionate about elevating brand awareness and possess strong project management skills, you’ll thrive in our fast-paced, growth-oriented environment. With a base salary range of $130,000 to $180,000 and a fully remote setup, primarily for East Coast candidates, this role offers you the flexibility and the challenge to make a significant impact at Exodigo. Join us on this exciting journey as we redefine the standards of underground mapping!

Frequently Asked Questions (FAQs) for Senior Marketing Manager Role at Exodigo
What are the key responsibilities of the Senior Marketing Manager at Exodigo?

As the Senior Marketing Manager at Exodigo, you will be responsible for developing high-quality marketing content, managing public relations initiatives, overseeing consultant relationships, executing impactful events, and managing Exodigo's digital presence. Your efforts will play a vital role in bolstering the brand's position and recognition in the market.

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What qualifications are required for the Senior Marketing Manager position at Exodigo?

To be considered for the Senior Marketing Manager role at Exodigo, candidates should possess a minimum of 5 years of marketing experience, ideally within sectors such as technology, construction, energy, or transportation. Strong skills in content creation, public relations management, and digital marketing tools are essential, along with proven project management abilities.

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What is the expected salary range for the Senior Marketing Manager at Exodigo?

The base salary for the Senior Marketing Manager position at Exodigo ranges from $130,000 to $180,000. This competitive salary reflects Exodigo’s commitment to attracting top talent to lead our innovative marketing initiatives.

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Is the Senior Marketing Manager position at Exodigo remote?

Yes, the Senior Marketing Manager position at Exodigo is fully remote, with a preference for candidates located on the East Coast. This allows for greater flexibility while still enabling collaboration with teammates and stakeholders.

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How does Exodigo measure the success of the Senior Marketing Manager?

Success for the Senior Marketing Manager at Exodigo can be measured through metrics such as brand engagement, lead generation, the efficacy of public relations campaigns, and the success of executed events. Regular assessments will ensure alignment with the company's overall growth objectives.

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Common Interview Questions for Senior Marketing Manager
Can you describe your experience with content creation for a technology brand?

When answering this question, emphasize specific content types you've developed that align with the technology sector, such as whitepapers, blog posts, or case studies. Highlight your understanding of the target audience and how you tailored your content to meet their needs.

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How have you previously handled public relations initiatives?

Share examples of past PR campaigns you've managed. Focus on your ability to write press releases, build media relationships, and track industry awards, demonstrating both the strategy and tactical skills that contributed to increased brand visibility.

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What strategies do you use for successful event management?

Discuss specific strategies such as project timelines, budget adherence, and stakeholder communication that ensure successful event execution. Mention your experience planning industry conferences and how you've maximized attendee engagement.

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How do you measure the effectiveness of your marketing campaigns?

Outline different metrics you track, including web traffic, lead conversion rates, and social media engagement. Emphasize your analytical skills and how you use data to optimize future campaigns.

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Can you give an example of a major challenge you faced in marketing and how you overcame it?

Provide a specific scenario where you navigated a marketing challenge, detailing the steps you took to resolve it and any lessons learned. Emphasize your adaptability and problem-solving skills.

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How do you ensure brand consistency across various marketing platforms?

Illustrate your approach to maintaining brand standards across all marketing channels. Discuss the importance of guidelines and regular audits to ensure that all messaging aligns with the brand's voice and objectives.

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What role does digital marketing play in today's marketing strategies?

Convey your understanding of the critical role digital marketing plays in reaching audiences effectively. Discuss tools you've used, such as social media, email marketing, and SEO strategies, to drive engagement and brand awareness.

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Describe a successful collaboration you’ve had with external teams.

Share a success story where you worked with external designers, videographers, or media contacts, detailing your collaborative approach and how it contributed to creating compelling marketing assets.

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What techniques do you use for effective stakeholder management?

Discuss your communication strategies with stakeholders, emphasizing the importance of transparency, regular updates, and understanding their needs to foster positive collaboration.

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How do you stay updated on marketing trends relevant to technology sectors?

Highlight the various resources you utilize, such as industry blogs, webinars, and professional networks. Mention how staying informed allows you to drive innovative marketing strategies.

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MATCH
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FUNDING
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TEAM SIZE
No info
HQ LOCATION
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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 29, 2025

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