Vice President, Earned Media Strategy - Healthcare

As the Vice President of Earned Media Strategy at Weber Shandwick, your primary responsibilities include leading strategic earned media campaigns, developing media relations action plans, collaborating with internal teams, mentoring junior staff, and building relationships with key media professionals. You will also generate compelling story ideas, oversee the crafting of media materials, and provide recommendations for content across various channels.

To succeed as the Vice President of Earned Media Strategy at Weber Shandwick, candidates should hold a Bachelor’s Degree in Marketing, Communications, Public Relations, or a related field. Additionally, a strong background in PR/communications with 8-10 years of experience, particularly in media relations, is essential.

In the Vice President, Earned Media Strategy role at Weber Shandwick, you directly contribute to client success by developing tailored media relations strategies that address client goals and audience needs. By leveraging your industry knowledge and relationships with reporters, you help secure valuable earned media coverage, ultimately enhancing visibility and reputation for clients.

Candidates for the Vice President, Earned Media Strategy position at Weber Shandwick should possess strong media relations experience, ideally within healthcare or relevant industries. Insight into the media landscape and the ability to tell engaging stories are crucial, along with leadership skills to guide and mentor a team.

Weber Shandwick provides a comprehensive benefits package for the Vice President, Earned Media Strategy position, including medical, dental, vision coverage, 401k with employer match, tuition reimbursement, flexible holidays, and wellness benefits such as Juice Money for health-related expenses, among others.

When answering this question, you should share specific examples of past media relations campaigns you have led, highlighting your strategic planning, execution, and the measurable outcomes achieved. Discuss how you collaborated with teams and the innovative approaches you used to engage media contacts effectively.

For this question, consider discussing your research process to understand the client's business, audience, and industry trends. Explain how you brainstorm story angles and what tactics you use to ensure that those ideas align with both client goals and media interests.

Emphasize your proactive approach to relationship-building with journalists, which may include regular outreach, attending industry events, and providing them with valuable insights about your clients. Sharing mutual value is key, so discuss how you keep the communication flowing to maintain solid relationships.

Discuss your leadership style and how you prioritize nurturing the strengths of your team members. Mention methods you use to manage, mentor, and empower your team to drive results collaboratively, while also sharing your vision on building a positive team culture.

Point out your commitment to professional development, such as following industry news, attending conferences, engaging in relevant training, and networking with industry peers. Illustrate how you use these insights to enhance your clients' media strategies.

Provide a detailed account of a specific challenging media scenario, outlining the problem, your analysis, the strategy you implemented to address it, and the resolution. Highlight your critical thinking and conflict resolution skills in that situation.

Discuss specific metrics and KPIs you consider important, such as media impressions, engagement rates, audience reach, and qualitative feedback. Explain how you use these evaluations to refine future media strategies and report on successes to clients.

Share examples of creative strategies you’ve implemented to capture media attention and engage audiences, discussing how those innovative tactics led to significant earned media coverage for your clients.

Explain your approach to understanding client objectives and how you ensure ongoing communication and collaboration with clients throughout the media strategy development process. This could involve regular check-ins and adjustments to tactics based on client feedback.

Mention the specific tools and software you've utilized in your media relations career, such as media monitoring platforms, analytics tools, or CRM systems. Emphasize your ability to leverage tech solutions to enhance media tracking and reporting.