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User Experience Strategist, VP

The UI Sr Designer is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.

Responsibilities:

  • Invent and inspire customer experiences and user flows that are radically consistent, curiously easy, and bold by design.
  • Partner with Creatives, Strategists and Project Managers and other team members to develop effective end-to-end customer experiences across all channels.
  • Have a deep understanding of the Citi product offering, the market in which Citi operates, and the target customers.
  • Review and Interpret creative briefs along side members of your experience design team
  • Understand customer goals, business requirements, technical constraints, and be able to work within project parameters.
  • Embrace and apply Design Thinking principles with agile methods
  • Develop original design concepts and manage the design project through execution.
  • Capable of designing three unique creative solutions to one problem in a hands-on manner – and, then, able to objectively filter and evolve the best ideas.
  • Confidently present project objectives, insights, and creative solutions persuasively to internal stakeholders
  • Skilled at concepting, illustrating, art directing and managing photo shoots.
  • Skilled at presenting objectives, design approaches, and creative solutions to stakeholders in an articulate and persuasive manner.
  • Interpret stakeholder feedback and communicate feedback to the design team.
  • Experiment with new tools and techniques and share your learning.
  • Engage in all aspects of the project.
  • Motivate, mentor and inspire other members of the team.
  • Stay abreast of industry trends and best practices in order to facilitate discussions and guide the decision making process to meet project objectives.
  • Demonstrate thought leadership through participation at industry conferences.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

  • 6+ years of experience designing web and mobile experiences with an understanding of responsive design, iOS and Android design systems. Print/offline experience is preferred.
  • Proven leadership and management skills with multiple direct reports
  • Associates or Bachelor's Degree in Graphic Design, New Media or related field.
  • Portfolio that represents a wide range of design styles, diverse projects and a clear personal aesthetic.
  • Intimate knowledge of Photoshop, Sketch and the Adobe Creative Cloud suite of applications. HTML is a plus.
  • Impressive design, conceptual thinking, and typography skills.

Education:

  • Bachelor's/University degree or equivalent experience

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Job Family Group:

Technology

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Job Family:

Digital Design Engineering

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Time Type:

Full time

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Primary Location:

Irving Texas United States

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Primary Location Full Time Salary Range:

$138,720.00 - $208,080.00


In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Anticipated Posting Close Date:

May 09, 2025

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting

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Average salary estimate

$173400 / YEARLY (est.)
min
max
$138720K
$208080K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About User Experience Strategist, VP, Citi

At Citi, we're on the lookout for a passionate User Experience Strategist, VP to join our dynamic team in Irving, Texas. In this pivotal role, you'll not only help shape our customer interactions but also drive the strategic vision for our user experience across all platforms. Your key responsibilities will include inventing and inspiring customer experiences that are bold and effortlessly easy to navigate. Collaborating closely with Creatives, Strategists, and Project Managers will empower you to develop effective end-to-end customer journeys that resonate with our target audience. Armed with over 6 years of experience in designing web and mobile experiences, you'll dive deep into the unique nuances of the Citi product offering and its market, ensuring that you meet both customer and business goals seamlessly. You'll embrace Design Thinking principles while managing design projects through execution, balancing innovative ideas with the practical needs of our stakeholders. With your impressive design and leadership skills, you're expected to mentor and inspire team members while keeping pace with industry trends. By confidently presenting insights and concepts, you’ll play a critical role in steering our design direction. Join us at Citi, where you’ll not only make a significant impact within your team but also on the overall success of the organization. If you’re ready to take the lead in crafting next-generation user experiences, this could be the perfect opportunity for you!

Frequently Asked Questions (FAQs) for User Experience Strategist, VP Role at Citi
What are the core responsibilities of the User Experience Strategist, VP at Citi?

The User Experience Strategist, VP at Citi is tasked with crafting innovative customer experiences and user flows that are both simple and compelling. You'll be partnering with cross-functional teams to create effective end-to-end experiences while leveraging Design Thinking principles. Additionally, your role involves mentoring team members and presenting design insights to stakeholders.

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What qualifications are needed for the User Experience Strategist, VP position at Citi?

To qualify for the User Experience Strategist, VP role at Citi, candidates should possess over 6 years of experience in web and mobile design, with a strong understanding of responsive design principles. An Associate's or Bachelor's Degree in Graphic Design, New Media, or a related field is required. A diverse portfolio showcasing various design styles is essential.

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What skills are necessary for the User Experience Strategist, VP role at Citi?

Key skills for the User Experience Strategist, VP role at Citi include exceptional design and conceptual thinking, proficiency in Adobe Creative Cloud and design software like Photoshop and Sketch, and strong leadership capabilities. Familiarity with HTML and excellent communication skills are also highly regarded.

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What does a typical workday look like for a User Experience Strategist, VP at Citi?

A typical workday for a User Experience Strategist, VP at Citi encompasses collaborating with creative and project teams, conducting user research, developing original design concepts, and presenting ideas to stakeholders. You'll also engage in mentoring your team, analyzing industry trends, and applying new techniques to enhance design practices.

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What opportunities for growth exist in the User Experience Strategist, VP role at Citi?

The User Experience Strategist, VP position at Citi offers numerous growth opportunities, including the ability to lead major design initiatives, mentor emerging talent, and position yourself as a thought leader in the industry by participating in conferences. This role is a significant stepping stone for further advancement within the organization.

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Common Interview Questions for User Experience Strategist, VP
How do you approach user experience design projects?

When approaching user experience design projects, I focus on understanding the target users and their needs through research and empathy. I start with ideation and explore multiple design solutions, applying Design Thinking principles to iterate and gather feedback, ensuring the final outcome aligns with both user expectations and business goals.

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Can you describe a successful project you led in your previous roles?

One successful project I led involved redesigning a mobile banking app. By collaborating closely with stakeholders and the design team, we created a more intuitive user flow, enhancing customer engagement and satisfaction. Our user testing proved highly successful, reflecting increased app usage rates post-launch.

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What is your experience with Design Thinking principles?

I have applied Design Thinking principles extensively in my previous roles by empathizing with users, defining key challenges, ideating solutions, creating prototypes, and iterating based on feedback. This approach has enabled me to foster a user-centric design culture that drives impactful results.

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How do you handle feedback from stakeholders?

I handle feedback from stakeholders by actively listening to their perspectives and concerns. I take the time to understand their viewpoints and use constructive criticism to iterate on my designs, ensuring the final product meets user needs while aligning with business objectives.

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What tools do you use in your design process?

In my design process, I typically use tools like Adobe Creative Cloud, Sketch, Figma, and InVision. These platforms allow me to create high-fidelity prototypes and collaborate effectively with my team. I also stay updated on emerging tools to enhance our design capabilities.

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How do you stay current with design trends?

I stay current with design trends by following industry leaders, engaging in design communities, subscribing to relevant blogs, and attending conferences. Staying connected with peers and exploring new tools also helps me integrate the latest innovations into my design practice.

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How do you ensure that your design meets business requirements?

To ensure my designs meet business requirements, I start by maintaining close communication with stakeholders throughout the design process. I regularly review business objectives, technical constraints, and user needs to align my design efforts with the desired outcomes.

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Describe your leadership style when mentoring team members.

My leadership style when mentoring team members is collaborative and supportive. I encourage open dialogue, share insights from my experiences, and empower team members to take ownership of their projects while providing constructive feedback to foster growth.

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Tell us about a challenging design problem you faced and how you resolved it.

I faced a challenging design problem when a product feature was not resonating with users. Through user interviews and testing, I identified the pain points and iterated on the design by simplifying the user experience, ultimately leading to improved user satisfaction and engagement.

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What is your process for developing a design project from start to finish?

My process for developing a design project begins with research and understanding user needs. I then define the problem, brainstorm ideas, create wireframes, and develop prototypes. After gathering feedback, I iterate the designs before finalizing and collaborating with developers on implementation to ensure accurate execution.

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Citi’s mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capi...

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CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 14, 2025

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