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Executive Director, Communications

Job Description

The mission of the New York City Police Department is to enhance the quality of life in New York City by working in partnership with the community to enforce the law, preserve peace, protect the people, reduce fear, and maintain order. The NYPD strives to foster a safe and fair city by incorporating Neighborhood Policing into all facets of Department operations, and solve the problems that create crime and disorder through an interdependent relationship between the people and its police, and by pioneering strategic innovation.

The Deputy Commissioner, Public Information is seeking an Executive Director, Communications whose responsibilities may include, but will not be limited to, the following:

-Work closely with the Deputy Commissioner to formulate goals and set standards for the New York Police Department’s (NYPD) media relations.
- Formulate media strategies in order to create visibility, awareness and positive perceptions of NYPD; effectively publicize NYPD's services, programs, initiatives, events and achievements; and promote the Department's image through print and broadcast media.
- Research and update media list, manage media databases, and coordinates media outreach.
- Prepare policy statements, reports, speeches, news releases and editorial responses. Ensure the accuracy and correctness of interpretation of information released to the media.
- Initiate print and broadcast media coverage. May serve as agency spokesperson or coordinate press interviews with the Police Commissioner and other key executive level staff.
- Prepare press briefings and initiate prep sessions prior to interviews and press conferences; coach and train NYPD senior staff in how to respond to the media.
- Arrange and coordinate photo opportunities to highlight new programs and initiatives, executive appointments, special events and positive achievements.


WORK LOCATION:
1 Police Plaza, New York, NY 10038


ADDITIONAL INFORMATION:

In compliance with Federal Law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

The City of New York offers a comprehensive benefits package including health insurance for the employee and his or her spouse or domestic partner and unemancipated children under age 26, union benefits such as dental and vision coverage, paid annual leave and sick leave, paid holidays, a pension, and optional savings and pre-tax programs such as Deferred Compensation, IRA, and a flexible spending account.

DIRECTOR OF PHOTOGRAPHIC SERVI - 82802

Qualifications

1. A baccalaureate degree from an accredited college and four years of satisfactory full-time experience in the field of still, video and motion picture photography, at least 18 months of which must have been in an executive, managerial or administrative capacity or supervising personnel performing duties in the fields described above.

2. A four-year high school diploma or its educational equivalent accredited by a State's department of education or a recognized accrediting organization and six years of satisfactory full-time experience as described in "1" above, at least 18 months of which must have been in an executive, managerial, administrative or supervisory experience as described in "1" above.

3. Education and/or experience equivalent to "1" or "2" above. However, all candidates must have the 18 months of executive, managerial, administrative or supervisory experience as described in "1" above.

Additional Information

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.

Average salary estimate

$100000 / YEARLY (est.)
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$80000K
$120000K

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What You Should Know About Executive Director, Communications, City of New York

Are you ready to take on an exciting challenge as the Executive Director of Communications at the New York City Police Department? This pivotal role strives to enhance the quality of life in New York City by promoting a deeper understanding and cooperation between the NYPD and the community. Working closely with the Deputy Commissioner of Public Information, you'll be responsible for crafting compelling media strategies that elevate the NYPD's visibility and strengthen public perceptions. Your duties will include managing media relations, preparing reports and press releases, and coordinating major media outreach initiatives. You'll play a key role in arranging press conferences and training senior staff to effectively handle media inquiries. With a deep commitment to transparency and communication, your efforts will help showcase the myriad programs and achievements of the NYPD, all while supporting the department's mission to keep New York City safe. If you have a strong background in communications and a passion for public service, this is your chance to make a meaningful impact in one of the most dynamic cities in the world!

Frequently Asked Questions (FAQs) for Executive Director, Communications Role at City of New York
What are the primary responsibilities of the Executive Director, Communications at the NYPD?

As the Executive Director of Communications at the NYPD, your main responsibilities include formulating media strategies to boost awareness and public perception of the department, managing media relations, preparing policy statements and press releases, and coordinating media outreach. You'll also train senior staff on media interactions and might serve as a spokesperson for the department.

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What qualifications do I need to apply for the Executive Director, Communications position at the NYPD?

To apply for the Executive Director, Communications position at the NYPD, candidates must possess a bachelor’s degree from an accredited college and four years of experience in media and communications. This includes at least 18 months in an executive or managerial capacity. Alternatively, significant equivalent experience may also qualify.

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How does the Executive Director, Communications contribute to the NYPD's mission?

The Executive Director of Communications contributes to the NYPD's mission by developing and implementing strategic communication plans that foster a positive relationship with the community, inform the public about police initiatives, and enhance public trust and safety. Your work will be pivotal in bridging communication between the police and the citizens.

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What is the work environment like for the Executive Director, Communications at the NYPD?

The work environment for the Executive Director of Communications at the NYPD is dynamic and fast-paced, located in 1 Police Plaza, New York, NY. You will collaborate with a diverse team of professionals dedicated to improving public safety and community relations, in a culture that values inclusivity and diversity.

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Is there a benefits package for the Executive Director, Communications role at the NYPD?

Yes! The NYPD offers an excellent benefits package for the Executive Director, Communications, including health insurance, paid leave, pension plans, and optional savings programs. The City of New York prioritizes the well-being of its employees, making it a great place to work.

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Common Interview Questions for Executive Director, Communications
How would you approach developing a media strategy for the NYPD?

When developing a media strategy for the NYPD, I would start by identifying key objectives and target audiences. Conducting research on public perceptions and current trends is critical. Collaboration with department heads to highlight specific initiatives and success stories is vital, as well as ensuring that the messaging aligns with the department's mission and community values.

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What experience do you have with crisis communication?

In crisis communication, I rely on structured protocols and immediate engagement. I have coordinated press statements during emergencies, ensuring transparency while managing public sentiment. It's essential to stay calm and present accurate information consistently, and I regularly conduct training sessions for executives to prepare them for media interactions in crisis situations.

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Can you describe your experience with coordinating media events?

I’ve organized numerous media events, including press briefings and photo opportunities highlighting department initiatives. I focus on meticulous planning, ensuring that all logistics are covered from venue arrangement to speaker preparation, to foster a positive media environment that effectively communicates the NYPD’s messages.

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How do you ensure accuracy in communications issued by the NYPD?

Accuracy in communications is ensured through thorough fact-checking, collaboration with legal and departmental experts, and maintaining clear lines of communication among all relevant stakeholders. I also implement a checklist that includes verifying sources and double-checking data before any release.

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What strategies would you use to enhance the NYPD's public image?

To enhance the NYPD's public image, I would develop community engagement programs that focus on transparency and outreach. Highlighting success stories through various media channels and initiating community forums can build trust and show the department's commitment to improving community relations.

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How would you handle negative press regarding the NYPD?

Handling negative press involves swift and strategic communication. I would address the issue directly, providing accurate information and context while emphasizing the department’s commitment to accountability and improvement. Transparency is critical; I believe in being open with the public to rebuild trust.

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What role does social media play in your communications strategy?

Social media is a pivotal component of modern communication strategies. I use platforms to share real-time updates, engage with the public, and promote initiatives. Actively monitoring social media trends allows us to respond quickly and effectively while fostering a positive online community image.

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What initiatives would you implement to engage with younger audiences?

To engage younger audiences, I would leverage digital platforms and develop content that resonates with this demographic. Interactive campaigns, educational programs in schools, and partnerships with local youth organizations can help bridge the gap and foster a stronger relationship with younger citizens.

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How do you evaluate the success of your communications efforts?

To evaluate the success of communications efforts, I track key performance indicators like media coverage reach, public engagement metrics, and feedback from community surveys. Regular review meetings with the team help adjust strategies based on what resonates most with the public.

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What motivates you to work in public service communications?

My motivation in public service communications stems from a desire to positively impact the community. Communicating effectively about vital services and initiatives can foster trust between the police and the community, ultimately leading to a safer and more engaged society. This role is an opportunity for me to contribute to such meaningful change.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
March 24, 2025

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