Product Marketing Intern (Remote in California)

As a Product Marketing Intern at Rocket Lawyer, your responsibilities will include conducting customer interviews to understand pain points, developing a detailed experimentation roadmap based on insights gathered, creating messaging frameworks for our services, and analyzing campaign performance. You'll work closely with various teams to ensure our marketing strategies resonate well with target audiences.

To apply for the Product Marketing Intern role at Rocket Lawyer, you should be currently pursuing or recently graduated with a degree in Marketing, Business, or a related field. A strong interest in product marketing is essential, as well as proficiency in Google Docs and Google Sheets or Excel, along with strong communication skills.

Yes, the Product Marketing Intern position at Rocket Lawyer is a remote opportunity, but candidates must be located in California, Arizona, Colorado, North Carolina, or Utah during the internship duration from June 16, 2025, to August 8, 2025.

Essential skills for a Product Marketing Intern at Rocket Lawyer include analytical thinking, excellent time management, detail orientation, strong written and verbal communication, and a proactive attitude. Being a self-starter in a fast-paced environment is also key to success in this role.

The interview process for the Product Marketing Intern position at Rocket Lawyer includes a recruiter phone screen, role assessments, and an interview with the hiring manager. This process is designed to thoroughly evaluate your fit for the role and the enthusiasm you bring for product marketing.

When answering this question, express your passion for understanding customer needs and how effective product marketing can influence business success. Share any relevant academic experiences or projects that showcase your interest.

Reflect on a specific situation where you collected customer feedback. Detail how you analyzed that feedback and the subsequent impact it had on making a product or marketing decision, emphasizing your analytical skills.

Discuss how you would start by conducting thorough customer research, identifying key customer pain points, and aligning messaging with the brand's values. Highlight your understanding of market positioning to craft a clear and compelling narrative.

Mention tools such as Google Analytics for tracking campaign performance, survey platforms for customer interviews, and project management tools that can help in organizing your tasks and insights. Discuss how you’d use these tools to enhance your productivity.

Provide a specific example that demonstrates your project management skills when faced with tight deadlines. Highlight processes you use to prioritize tasks and ensure timely completion, showing your ability to work in a fast-paced environment.

Share any experiences you've had with user testing, detailing your approach to gathering feedback, analyzing results, and implementing changes based on insights. Show your understanding of the importance of user experience in product marketing.

Discuss the critical elements of a successful marketing campaign, including understanding customer demographics, clear messaging, and actionable insights from data analysis. Provide examples of campaigns that you found particularly successful.

Explain how collaboration feeds your creativity and problem-solving abilities. Share personal motivation factors, such as learning from peers, leveraging different perspectives, or achieving common goals.

Talk about resources and methods you employ, such as subscribing to marketing blogs, attending webinars, or engaging in online communities. Emphasize your proactive nature in continuous learning and adapting to industry changes.

Discuss the alignment of your values with Rocket Lawyer's mission to provide access to legal services. Express your enthusiasm for contributing to innovative marketing strategies and your desire to learn and grow within a pioneering organization.