Senior Campaign Specialist - job 1 of 2

The Senior Campaign Specialist at dbt Labs is responsible for orchestrating global campaign strategies from start to finish. This involves collaborating with various teams, such as Product and Sales, to ensure campaigns align with business objectives. A significant aspect of this role includes optimizing campaign performance using analytics, developing impactful content, and enabling Sales teams to resonate with our diverse global audience.

To be considered for the Senior Campaign Specialist role at dbt Labs, you should have at least 5 years of experience in executing successful marketing campaigns. The ideal candidate will also possess strong project management skills, experience with CRM and marketing automation tools like Salesforce and HubSpot, and have a knack for developing data-driven strategies that yield tangible results.

At dbt Labs, you can expect a vibrant work culture that values collaboration, innovation, and results. As a Senior Campaign Specialist, you will thrive in a fast-paced environment that encourages adaptiveness and creativity. Our commitment to diversity and inclusion fosters a supportive atmosphere where all team members are encouraged to share their perspectives and contribute to our shared success.

At dbt Labs, analytics is at the core of our marketing strategy. As a Senior Campaign Specialist, you will leverage analytical insights to optimize your campaigns. This involves analyzing engagement metrics, understanding customer behaviors, and adjusting strategies accordingly to enhance campaign performance and drive down acquisition costs.

If hired as a Senior Campaign Specialist at dbt Labs, you can expect a competitive compensation package, including salary, equity options, and performance-based pay. Additionally, we offer generous benefits such as unlimited vacation, a 401k plan with guaranteed contributions, excellent healthcare coverage, and wellness stipends, making sure you're well-supported both professionally and personally.

When answering this question, focus on specific campaigns you managed, highlighting your role in strategy development and execution. Discuss metrics you used to measure success, any cross-functional collaboration involved, and how you adapted based on performance data.

In your response, emphasize your organizational skills and project management techniques. Talk about how you assess deadlines, stakeholder needs, and campaign objectives to prioritize effectively, ensuring that all aspects of the campaigns are delivered on time.

Respond by mentioning specific tools like HubSpot or Salesforce that you have experience with. Discuss how you utilized these platforms to streamline campaign processes, manage leads, and analyze data to improve campaign outcomes.

Be honest but constructive. Share a brief story about a campaign that faced challenges, explaining the factors that contributed to its issues. Highlight key learnings and adjustments you made for future campaigns based on those experiences.

In your answer, talk about your approach to market research and understanding cultural differences. Explain how you tailor messaging and strategies to accommodate diverse markets while maintaining a unified brand voice.

Emphasize the importance of collaborating with other teams such as sales, product, and customer success. Discuss how you leverage insights from each department to create cohesive campaigns that meet company goals and enhance customer engagement.

Talk about the various methods you use to stay informed, such as attending industry conferences, subscribing to leading marketing publications, or participating in professional groups. Mention how you adapt these insights into your marketing strategies.

Discuss key elements such as targeted messaging, strong calls to action, and thorough analytics. Explain how these factors contribute to both engagement and conversion rates, and share examples of successful campaigns you've been a part of.

Identify important metrics like conversion rates, engagement levels, and ROI. Explain how you track these metrics throughout the campaign lifecycle and utilize them to inform strategic adjustments.

In your response, align your personal values and professional goals with dbt Labs’ mission and culture. Share your enthusiasm for the company’s innovative approach to analytics engineering, and emphasize your desire to contribute to a team that values creativity and collaboration.