Account Planner

As an Account Planner at DEPT®, you will oversee the development of editorial strategies and content calendars, manage social media deliveries, develop annual business strategies, and ensure the highest quality of digital content production. Your role also involves client relationship management, budget oversight, and fostering innovation across all deliverables.

To apply for the Account Planner position at DEPT®, you should have experience in account management, with a focus on planning and strategy. Additionally, a deep understanding of social media platforms, campaign management, and strong client relationship skills are crucial. Excellent communication and organizational abilities, along with a knack for problem-solving, will set you up for success.

DEPT® is dedicated to continuous learning and development for all employees. As an Account Planner, you'll have access to various training opportunities, certifications, and professional growth resources to help you enhance your skills and advance in your career. You will also benefit from mentorship through our Buddy Programme.

A typical day for an Account Planner at DEPT® involves collaborating with various teams to deliver creative content, managing client communications, and overseeing campaign budgets. You'll spend time developing strategies that resonate with target audiences while ensuring that projects align with both client goals and industry trends.

The workplace culture at DEPT® is vibrant, inclusive, and innovative. We emphasize collaboration across multiple disciplines, encouraging Account Planners to contribute creatively while leveraging data-driven insights. Our commitment to diversity, equity, and inclusion fosters an environment where everyone can thrive and reach their full potential.

To enhance client relationships, I would prioritize open communication, actively listen to client needs, and develop tailored strategies that address their specific goals. Building trust through regular updates and collaboration on projects will demonstrate our commitment to their success.

When developing a digital marketing strategy, I start by understanding the client's objectives and their audience. Next, I analyze market trends and competitor activities to identify opportunities. This data-driven approach, combined with creative brainstorming sessions, helps craft a comprehensive strategy that includes content creation, social media engagement, and innovative technologies to drive engagement.

In a previous role, I managed a challenging campaign facing tight deadlines and budget constraints. To overcome this, I prioritized tasks, fostered open communication among team members, and sought innovative, cost-effective solutions to maximize our budget. By keeping everyone aligned and adaptable, we delivered a successful campaign on time.

Data is crucial in my planning process as it provides insights into audience behaviors, preferences, and performance metrics. I leverage analytics to inform decisions on targeting, content creation, and strategy adjustments, ultimately ensuring that our efforts align with client goals and generate measurable results.

In such a situation, I would initiate a candid conversation with the client to understand their concerns and gather constructive feedback. Following that, I would analyze our approach and make necessary adjustments, ensuring we communicate clearly about the steps we’ll take to improve and align with their expectations moving forward.

I stay updated on digital marketing trends by following industry news, attending webinars, and participating in professional communities. Networking with peers, reading case studies, and experimenting with new tools also help me maintain a current perspective to apply the latest trends effectively in my strategies.

I find tools like Google Analytics, Hootsuite, and Trello invaluable for managing campaigns. These platforms help track performance, schedule content, and manage tasks efficiently, allowing for collaboration among team members while keeping our projects organized and on-target.

I have extensive experience with various social media platforms, particularly TikTok, Instagram, and Facebook. I am skilled in crafting content that resonates with diverse audiences, utilizing analytics to optimize posts, and running targeted ad campaigns that effectively engage users and drive conversions.

I believe my blend of creative and analytical skills, along with my extensive experience in account management and strategy development, makes me a perfect fit for the Account Planner role at DEPT®. I am passionate about delivering results that exceed client expectations and thrive in collaborative environments where innovative ideas can flourish.

To ensure content alignment with client strategy, I would maintain regular communication with all stakeholders, keep detailed briefs outlining brand goals and messaging, and consistently review performance metrics. By fostering collaboration between creative teams and keeping a close eye on client objectives, I can ensure all content tasks are strategically aligned and impactful.