Manager, Integrated Marketing - job 1 of 2

The Manager, Integrated Marketing at DoorDash will support the Senior Manager as a central liaison between various teams like Strategy & Operations, Product, and Analytics. This role includes managing end-to-end Grocery marketing initiatives, creating marketing strategies tailored to specific markets, and serving as the subject matter expert for Grocery initiatives.

To be a strong candidate for the Manager, Integrated Marketing position at DoorDash, you should have at least 6 years of B2C marketing experience, particularly in a paid or growth marketing context. The ideal candidate also possesses excellent communication skills, project management experience, and a bias towards data-driven decisions.

The Manager, Integrated Marketing plays a pivotal role within DoorDash's Consumer Marketing team by driving key marketing initiatives that align with our mission of empowering local economies. This position supports the Senior Manager, ensuring a cohesive strategy across cross-functional teams to enhance Grocery business growth.

Success in the Manager, Integrated Marketing role at DoorDash requires strong project management and organizational skills, proficiency in Excel (with basic SQL being a plus), and excellent communication abilities. Candidates should demonstrate a capability to synthesize data for decision-making while fostering strong collaborative relationships across various teams.

The work culture for a Manager, Integrated Marketing at DoorDash is dynamic and inclusive, promoting teamwork and creativity. The company values input from diverse perspectives and encourages proactive problem-solving to navigate the ever-evolving landscape of consumer marketing effectively.

When answering this question, focus on the campaign’s objectives, target audience, execution, and measurable results. Highlight your role in strategizing, overseeing execution, and analyzing outcomes while using data to optimize future efforts.

Discuss your experience in coordinating with different teams. Emphasize clear communication, setting deadlines, tracking progress, and maintaining relationships so everyone is aligned. Share specific tools or methods you utilize to stay organized.

Elaborate on how you identify customer needs and preferences. Mention your creative process that includes brainstorming, A/B testing, and gathering feedback to refine your marketing materials for better engagement.

Talk about time management skills and prioritization strategies you employ. Sharing examples of past experiences where you successfully met deadlines while maintaining quality will illustrate your capability.

Explain how you use data to inform your decisions, track progress toward goals, and adjust strategies as necessary. Providing examples of data-driven campaigns will lend credibility to your answer.

Describe a specific challenge, what steps you took to overcome it, and the results of your actions. Focusing on problem-solving skills will show your potential employer your capability to navigate difficulties.

Detail how you stay informed about the company’s overall business objectives and translate these goals into your marketing strategies. Mention the collaboration processes you initiate with other departments to maintain alignment.

Discuss the methods you use for conducting market research, like surveys or focus groups, and how you analyze this data to make informed marketing decisions that drive customer engagement.

Provide insights into the Key Performance Indicators (KPIs) you consider essential for evaluating success, such as customer acquisition rates, engagement metrics, and ROI. Mention how you report and present these outcomes to stakeholders.

Share a personal connection to DoorDash’s mission and values, and discuss how your skills and experiences align with the role. Highlight your enthusiasm for contributing to the growth of the Grocery business and making a tangible impact.