Demand Generation Associate

A Demand Generation Associate at EvenUp plays a crucial role in managing direct mail campaigns, analyzing their performance, and executing multi-channel marketing strategies. This includes everything from budgeting and vendor management to developing targeted nurture programs intended to convert leads into opportunities. The role requires collaboration with sales and marketing teams to improve the customer experience and bolster pipeline generation.

EvenUp is seeking a Demand Generation Associate with at least 3 years of experience in demand generation, particularly in a B2B SaaS environment. Essential skills include strong project management abilities, analytical thinking for tracking performance metrics, and a solid understanding of marketing automation tools. Applicants should show exceptional communication and collaboration skills, as well as a background in managing budgets for marketing campaigns.

In the Demand Generation Associate role at EvenUp, you'll directly contribute to our mission of leveling the playing field for personal injury victims. By enhancing our pipeline generation strategies and executing innovative campaigns, you'll help law firms secure quicker settlements and better outcomes for their clients. The work you do will facilitate meaningful, impactful change in the lives of those who have faced personal tragedies.

Joining EvenUp as a Demand Generation Associate positions you for significant career growth, especially in a company that is rapidly expanding. You'll have the chance to build processes from the ground up, take on leadership in future campaigns, and influence long-term strategies. As EvenUp continues to grow, so do the opportunities for advancement within the marketing department and beyond.

EvenUp offers a comprehensive benefits package to its Demand Generation Associates, including options for medical, dental, and vision insurance, flexible paid time off, a 401(k) plan, and more. They also encourage professional development and offer a sabbatical program to promote work-life balance. With a commitment to diversity and inclusion, EvenUp fosters a supportive culture for its employees.

When responding to this question, emphasize specific past campaigns you have managed, discussing your role and the results achieved. Mention any data-driven techniques you applied, how you optimized performance, and the return on investment realized through your efforts. Tailor your response to reflect the kinds of campaigns relevant to EvenUp.

For this question, share your approach to defining key performance indicators (KPIs) for direct mail campaigns. Describe the tools you use for data analysis, how you interpret results, and examples of actionable insights you’ve derived from past campaigns. Connect your answer to ways you would apply this analytical mindset at EvenUp.

Outline a multi-channel approach to lead nurturing that incorporates personalized content, targeted email campaigns, and timely follow-ups. Discuss how you would use analytics to segment leads based on their behavior and engagement, and provide tangible examples from your previous experiences to illustrate effective strategies.

Discuss your proficiency with tools such as HubSpot, Sendoso, or any relevant CRM systems you have experience with. Highlight specific functionalities of these tools that you’ve leveraged for campaign management, such as automation, customer segmentation, and performance tracking. Relate how your familiarity would seamlessly integrate with EvenUp's existing processes.

Provide a detailed account of a specific challenge you faced within a campaign. Explain the creative solution you devised, how you executed it, and what the outcomes were. Be sure to connect how such problem-solving skills could benefit EvenUp's demand generation efforts.

Share your method for task prioritization, such as using a project management tool or framework to manage deadlines effectively. Discuss how you assess the impact of each campaign on the pipeline and align them with overall goals, thus ensuring that you deliver on time without compromising quality.

Outline your budgeting strategy when planning a marketing campaign. Discuss how you assess the required resources, analyze past campaign performances for insights, and factor in variables such as expected reach and ROI. Illustrate how your budgeting approach aligns with EvenUp's focus on efficiency and results.

Exemplify how you value open communication and collaborative strategies while working with sales teams. Share your experience in aligning marketing initiatives with sales goals and how you ensure that the customer experience is seamless from initial contact through conversion, highlighting past successes.

Discuss metrics such as conversion rates or customer acquisition cost, explaining why they are pivotal in assessing the efficiency of a demand generation campaign. Relate these metrics to expected outcomes at EvenUp and how they tie into the company's growth objectives.

Express your enthusiasm for EvenUp’s mission and how it resonates with you personally. Reflect on the growth potential within the company and mention specific aspects of the role, such as the opportunity to shape impactful campaigns within a team-focused environment, that make this position particularly appealing to you.