Brand Campaign and Partnership Lead

As the Brand Campaign and Partnership Lead at Flinders University, your primary responsibilities will revolve around developing and executing innovative marketing campaigns and partnership initiatives. You will work alongside our Media and Advertising Agency to create compelling assets, collaborate with the Head of Brand to activate partnerships, and maintain an annual marketing calendar featuring key partners. Analyzing campaign performance and making data-driven recommendations will also be an essential part of your role.

To succeed as a Brand Campaign and Partnership Lead at Flinders University, applicants should have experience in delivering integrated marketing campaigns across various media channels. A strong background in brand management and the ability to navigate a complex organizational environment will be essential. The ideal candidate will demonstrate excellent organizational skills, initiative, and a proactive approach to overcoming challenges, making sound judgments throughout their work.

The Brand Campaign and Partnership Lead plays a pivotal role in enhancing student recruitment at Flinders University by creating marketing strategies that promote the university and its offerings. By developing engaging campaigns and forming impactful partnerships, you increase brand visibility and attract prospective students, ultimately driving enrolment and supporting the university's growth goals.

In this role at Flinders University, you will manage a variety of campaigns that engage both prospective students and the wider community. This includes paid, owned, and earned media campaigns, as well as sub-campaigns targeting specific market trends. You'll strategize and implement creative marketing initiatives that resonate with audiences and enhance the university's brand perception, ultimately leading to measurable outcomes.

Flinders University promotes a collaborative and inclusive work culture, encouraging creativity and the sharing of ideas among team members. As a Brand Campaign and Partnership Lead, you'll engage with a diverse and dynamic team, focusing on innovation and excellence. The university's values of courage, integrity, and inclusiveness further enrich the working environment, making it a fulfilling place to develop your career.

When answering this question, outline the objectives, strategies you implemented, and the outcomes achieved. Use metrics to showcase success, such as increased engagement or enrolment rates. Highlight your role in the campaign's development and execution, emphasizing your collaboration efforts with other departments or external partners.

Discuss your organizational skills and time management strategies. Explain how you utilize tools like calendars or project management software to keep track of deadlines and deliverables. Providing examples of past experiences where you successfully managed various projects simultaneously will help demonstrate your capability.

Share a specific scenario where you faced unexpected challenges, and explain how you adapted your strategy. Emphasize your problem-solving skills and your ability to remain calm under pressure. Reflect on the positive outcomes that resulted from your quick thinking and effective adjustments to the campaign.

Talk about the various resources you engage with, such as marketing blogs, webinars, or industry conferences. Mention specific publications or websites that provide valuable insights into recent marketing trends. Your dedication to continuous learning will highlight your enthusiasm for the field.

In your response, explain the importance of setting clear KPIs and metrics at the outset of a campaign. Discuss tools or software you use to analyze data and performance. Provide an example of a campaign where you analyzed results to optimize future efforts to demonstrate practical application.

Focus on collaborative strategies, such as joint events, co-marketing initiatives, and leveraging their networks to amplify efforts. Highlight the importance of open communication and understanding each partner's goals to create campaigns that are mutually beneficial, ultimately ensuring long-lasting relationships.

Discuss your methodologies for analyzing competitors, including monitoring their campaigns, outreach strategies, and market positioning. Emphasize the importance of using this information to inform your own marketing strategies and ensure your brand remains competitive within the industry.

Describe a structured approach to brainstorming, such as involving cross-functional teams for diverse perspectives. Highlight tools or techniques like mind mapping or collaborative workshops. Explain how you encourage creativity and ensure that all ideas are recorded for further exploration.

Explain your approach to conflict resolution, emphasizing open communication and a willingness to listen. Provide an example of how you have successfully navigated a similar situation in your past experience. Focus on finding a compromise and ensuring the project aligns with overarching goals.

Reflect on your passion for higher education and how Flinders University aligns with your career aspirations. Discuss the innovative environment and commitment to diversity that resonates with you. Additionally, share your enthusiasm for contributing to the university's growth and helping shape the brand’s future.