Social Media Content Strategist

As a Social Media Content Strategist at CARFAX, your primary responsibilities include creating engaging organic content for our social media platforms, with a strong focus on TikTok and Snapchat. You will engage our target audience, particularly Gen Z and Millennials, to drive brand awareness and app downloads. Furthermore, you will manage an editorial calendar, monitor social engagement, and build relationships with influencers, all while collaborating with customer support to address any issues.

To qualify for the Social Media Content Strategist position at CARFAX, candidates should have 4+ years of hands-on experience in social media, especially with platforms like TikTok and Snapchat. A Bachelor's degree in marketing, advertising, communications, or a related field is preferred. Additionally, applicants should demonstrate a metric-driven mindset, showcasing previous engagement tactics and familiarity with media monitoring tools like Sprout Social.

To apply for the Social Media Content Strategist role at CARFAX, you can find the application link on our careers page. Be prepared to showcase your experience, specifically highlighting successful social media campaigns you've managed. It's also beneficial to include examples of previous content you’ve created to illustrate your skills and creativity.

CARFAX stands out as an employer due to our commitment to a balanced work-life culture, including a 4-day work week during the summer months. We are consistently recognized as one of the best places to work in Virginia and Washington D.C., and we offer competitive compensation, generous time-off policies, and a truly dog-friendly work environment that values teamwork and collaboration.

As a Social Media Content Strategist at CARFAX, you will create a variety of engaging content targeted at Gen Z and Millennials. This includes video content for TikTok and Snapchat that resonates with first-time car owners and buyers, along with posts that drive app downloads and customer engagement. Your creativity and understanding of social media trends will be key to producing impactful content.

In answering this question, provide specific examples of past campaigns you’ve worked on that utilized TikTok and Snapchat. Discuss the goals of these campaigns, the creative process involved, and the outcomes, such as engagement metrics or brand awareness growth.

To effectively answer this, discuss various metrics you would track, such as engagement rates, follower growth, app downloads, and ROI. Emphasize your experience with analytics tools and how you use data to adjust strategies for maximum impact.

Share a concise narrative about a successful project, detailing the objectives, your role, the strategies employed, and the results. Highlight what made it successful and any lessons learned to show your reflective thinking.

In your response, mention strategies like utilizing trending sounds on TikTok, interactive content such as polls or challenges, and targeted messaging certain to resonate culturally. Be sure to highlight any successful examples you've implemented.

Discuss the methods you use to keep current with social media trends, such as following industry leaders, participating in webinars, or using tools for social listening. Convey your enthusiasm for continuous learning in this rapidly changing field.

Provide a specific example of a challenge, such as negative feedback or a low engagement rate, and explain the steps you took to address the issue. Focus on the adjustments you made and the positive outcomes that followed.

Discuss your approach to building influencer relationships, whether through collaborative campaigns, engaging directly on social platforms, or networking in industry events. Highlight the importance of authenticity in such partnerships.

Explain your process for creating an editorial calendar, including how you decide what content to publish, scheduling frequencies, and integrating feedback from your team. Mention any tools you utilize to streamline this process.

Highlight the significance of audience research in creating effective social media content. Discuss how you gather data on target demographics and leverage this information to tailor strategies that resonate with your audience.

Express your alignment with CARFAX’s mission and culture. Mention specific aspects of the job listing that excite you, such as the four-day work week, commitment to integrity, and the opportunity to engage with a broad audience on platforms like TikTok and Snapchat.