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Senior Director Value Engineering

Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

How You Will Make an Impact

Frida is seeking a Senior Director Value Engineering to lead our Product Development Engineering team and provide vision and technical leadership for product, packaging and reliability engineering. The selected candidate will drive the development of market-leading products from concept through structural packaging design and execution that are on quality, on budget, on strategy, and provide a best-in-class consumer experience. 

Responsibilities to include:

  • Execute detailed cost engineering analysis to identify possible cost-saving opportunities and conduct cost-benefit analyses. Work with cross-functional partners (i.e. Sourcing, Finance, Project Management, Brand) to gain business alignment.
  • Manage the implementation process across all paths to market – in-house design, contract manufacturing and OEM
  • Develop frameworks, tools, and capabilities and drive enhanced processes as necessary across engineering, quality, cost management and execution
  • Optimize processes for cross-functional team dependencies and successful hand-offs
  • Understand and enforce quality and regulatory requirements to ensure all products meet or exceed established specs and substantiate marketing claims
  • Manage product testing requirements and standards to ensure product performance, quality and compliance and provide direction to the team based on test results
  • Work closely with the production team and suppliers to manage and resolve issues that arise in capacity, quality, manufacturing and delivery
  • Scale the function by defining organization build-out over time, and skill sets to bring in
  • Additional projects as assigned

What You Will Need

  • Bachelor’s Degree required, preferably in Mechanical Engineering; Master’s Degree in Business Administration or related area preferred
  • 10+ years of experience leading product engineering and proficiency in the development of products across multiple categories (CPG, durables, consumables, and/ or electronics and/or soft goods) with companies known for excellence in innovative design + product development 
  • CAD experience/proficiency (Solidworks preferred) 
  • Experience in development of Class I and Class II medical devices 
  • Experience leading product development for a global market with a global supply chain
  • Strong negotiation skills to deliver premium quality within our gross margin parameters
  • Excellent project management, communication, and people/organizational skills
  • A strong bias to action and ability to lead and excel in a fast-paced, entrepreneurial environment and culture that celebrates the art of the opportunistic pivot
  • Ability to execute in a tight deadline driven environment in which informed tradeoffs and speed-to-market is key. Commitment to making things faster and less expensive, without compromising on quality and customer experience
  • The ability to identify and apply new trends and technologies to improve existing products and inspire new ones

Who You Will Work With

Frida is an organization that values collaboration and community. As the Senior Director Value Engineering, you will work closely with Operations, Sourcing, Finance, Brand Management, and Project Management teams.

Why You Will Love Working at Frida

  • Robust health benefits including:
    • Comprehensive medical, vision, and dental plans
    • Employer paid life insurance
    • Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability 
    • FSA & HSA
  • 401k matching up to 4% with immediate vesting.
  • Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
  • Flexible paid pregnancy and parental leave.
  • Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
  • Dog friendly office - feel free to bring your best buddy with you to work! 
  • Learning & development opportunities for professional and personal growth
  • Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
  • Exclusive employee product discounts.

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy

Average salary estimate

$140000 / YEARLY (est.)
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$120000K
$160000K

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What You Should Know About Senior Director Value Engineering, Frida

At Frida, we're on a mission to simplify parenting, and we're excited to invite a passionate and experienced Senior Director Value Engineering to join our dynamic team. This role is key in leading our Product Development Engineering team, offering both vision and technical expertise to elevate our innovative product lineup. The successful candidate will oversee the entire product development lifecycle, ensuring that our groundbreaking items, like the beloved NoseFrida, meet high standards of quality, cost-efficiency, and strategy alignment. You'll collaborate closely with departments such as Sourcing and Finance to identify cost-saving opportunities and optimize processes for our global supply chain. Your background in mechanical engineering and experience with Class I and Class II medical devices will prove invaluable as you guide the team in adhering to quality and regulatory requirements. We want someone who thrives in a fast-paced environment and inspires innovation by applying new trends and technologies to enhance existing products. Plus, you’ll help cultivate a collaborative culture that values community and engagement within our organization. With Frida, you get to be part of something special — a team committed to supporting parents everywhere. If you’re ready to make a real impact and lead the charge in quality engineering, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Senior Director Value Engineering Role at Frida
What qualifications are required for the Senior Director Value Engineering at Frida?

To be a successful Senior Director Value Engineering at Frida, candidates should hold at least a Bachelor’s Degree, preferably in Mechanical Engineering, with a Master’s Degree in Business Administration being advantageous. A minimum of 10 years of experience in leading product engineering is essential, particularly within companies renowned for innovative design and product development.

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What are the main responsibilities of the Senior Director Value Engineering at Frida?

The Senior Director Value Engineering at Frida will be responsible for driving the full product development process, executing cost engineering analysis, and collaborating with cross-functional teams. This role also involves implementing quality standards, managing product testing requirements, and resolving manufacturing issues to ensure alignment with consumer expectations and regulatory compliance.

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How does the Senior Director Value Engineering role fit into Frida's company culture?

At Frida, the Senior Director Value Engineering is an integral part of a collaborative and community-focused culture. This role interacts closely with various teams, fostering a spirit of teamwork and shared purpose. Frida believes in supporting its employees through development opportunities and engaging activities, making it a great workplace for innovation and idea-sharing.

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What experience is beneficial for the Senior Director Value Engineering position at Frida?

Experience in developing Class I and Class II medical devices is highly beneficial for the Senior Director Value Engineering role at Frida. Proficiency with CAD, particularly Solidworks, and a proven track record of managing product development for a global market and supply chain will greatly enhance candidates' applications.

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What kind of projects might the Senior Director Value Engineering work on at Frida?

The Senior Director Value Engineering at Frida will work on a wide variety of projects, from optimizing product designs to exploring new materials and manufacturing processes. They will lead efforts to innovate existing products and develop new solutions that address parenting challenges, ensuring all projects align with Frida's commitment to quality and customer experience.

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Common Interview Questions for Senior Director Value Engineering
What leadership style do you utilize as a Senior Director Value Engineering?

To answer this question effectively, discuss your approach to leadership, emphasizing collaboration and mentorship. Highlight the importance of fostering an inclusive environment where every team member feels valued, and share examples of how you adapt your style to different situations to achieve project goals.

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Can you describe a successful product development project you've led?

Focus on a specific project that showcases your ability to drive a product from concept to market. Discuss the challenges faced, strategies employed, and results achieved, making sure to relate them back to the responsibilities of the Senior Director Value Engineering at Frida.

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How do you ensure quality and compliance in product development?

Detail the processes you have implemented in past projects to maintain quality and compliance. Discuss your experience with regulatory requirements and product testing, emphasizing the importance of these components in ensuring customer satisfaction, particularly at a company like Frida.

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What methods do you use for cost analysis in product engineering?

Describe the techniques and tools you employ to conduct cost-benefit analyses and identify potential savings. Be sure to talk about any collaborative approaches you take with other departments, like finance and sourcing, to ensure the company's margins are maintained.

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How do you handle conflicts within cross-functional teams?

Illustrate your conflict-resolution skills by describing specific strategies or frameworks you've used in the past to navigate disagreements. Emphasize communication and collaborative problem-solving, aligning your responses with Frida’s values of teamwork and community.

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What is your experience with medical devices in product engineering?

Highlight your specific experience with Class I and Class II medical devices, discussing any relevant projects that illustrate your knowledge of compliance and quality standards. Relate this experience back to the products Frida develops, emphasizing how it enhances your readiness for the Senior Director role.

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How do you stay current with trends in product development and engineering?

Share the resources and networks you rely on to stay informed about industry trends, new technologies, and innovative practices in product development. Discuss any communities, forums, or thought leaders you follow to ensure you bring fresh ideas to the Senior Director Value Engineering role.

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Describe a time you improved a process in your team.

Give a concrete example of a process improvement you implemented. Discuss how you identified the problem, the solutions you proposed, and the result of those changes. Tailor your answer to connect with the responsibilities of optimizing processes at Frida.

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What strategies do you employ to lead a team through tight deadlines?

Discuss your approaches to project prioritization and time management, emphasizing how you motivate your team during high-pressure situations. Share strategies that ensure deliverables meet quality expectations despite constrained timelines, demonstrating adaptability akin to Frida’s fast-paced environment.

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How do you inspire innovation in product development?

Talk about the environment you create that encourages creative thinking and new ideas. Provide examples of how you have fostered innovation in past roles, such as hosting brainstorming sessions or workshops aimed at ideation, and how this aligns with Frida’s commitment to innovative solutions for parents.

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Fridababy is the brand that gets parents. That means you. We are not a lifestyle. Far from it. We are a solution-based brand. The 411 of parenting. The who-do-I-call-in-the-middle-of-the-night-cause-my-baby-won&s;t-stop-screaming brand.

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Full-time, hybrid
DATE POSTED
April 1, 2025

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