Marketing Account Executive - Workers Compensation (Pennsylvania)

As a Marketing Account Executive at Great American Insurance Group, your primary responsibilities will include marketing products and services through the independent agency system within your designated territory. You'll focus on achieving renewal retention while striving for profitable growth of new business. Your role involves effective communication and relationship management with agents, underwriting departments, and Account Executives associated with insureds. Additionally, you will present new business and renewal accounts to the Underwriting Department, leveraging your knowledge of Strategic Comp’s products.

To qualify for the Marketing Account Executive position at Great American Insurance Group, a bachelor's degree is preferred along with approximately 5 years of experience in production underwriting or marketing of commercial insurance, specifically in workers’ compensation. It's beneficial to have additional experience in underwriting, loss control, or claims. A strong knowledge of the independent agent system and established relationships with key agencies in your territory are crucial for success.

The Marketing Account Executive role at Great American Insurance Group involves significant travel, typically up to 60% of the time, which may include overnight trips. You will be responsible for visiting central and western Pennsylvania, Maryland, Washington, D.C., and parts of western New York. This travel allows you to build relationships with agents in the field and meet the demands of your territory effectively.

Compensation for the Marketing Account Executive position at Great American Insurance Group ranges from $135,000 to $145,000, depending on various factors such as skills, experience, and the complexity of the role. Additionally, there is an incentive bonus plan tied to production and retention of accounts, ensuring that your hard work and achievements are recognized and rewarded. A competitive total rewards package, including benefits like medical, dental, and vision plans, is also offered.

Great American Insurance Group is committed to fostering a diverse and inclusive workplace. The company values the perspectives that individuals from different cultures, backgrounds, and experiences bring. Through a culture of collaboration, the organization actively works to attract, develop, and retain a workforce that cultivates creativity and innovation. This dedication ensures that all employees feel included and empowered to contribute positively to business outcomes.

When answering this question, focus on specific roles and responsibilities you've had in previous positions, emphasizing your understanding of marketing strategies tailored to commercial insurance and how you've successfully implemented them. Highlight how your experience aligns with the goals of Great American Insurance Group.

It’s important to demonstrate your relationship-building skills. Discuss past experiences where you've cultivated successful partnerships, showcasing your ability to communicate effectively and maintain trust over time, which is vital for the Marketing Account Executive role.

Share a specific instance where you had to present information about products or services. Detail your preparation process, the techniques you used to engage your audience, and the positive outcome. This will reflect your presentation skills crucial for this position.

Discuss specific strategies you’ve used in previous roles, such as setting measurable goals, actively pursuing leads, and leveraging feedback to improve performance. Mention how this approach can help you succeed as a Marketing Account Executive at Great American Insurance Group.

Describe your methods for collecting market data, such as market reports, competitor analysis, and customer feedback. Emphasize how you interpret this data to shape marketing strategies, showing your analytical skills which are critical for this role.

This is an opportunity to showcase your research on the company. Discuss their specific offerings in workers’ compensation, how they differentiate themselves from competitors, and express your enthusiasm about contributing to their success in this area.

Articulate strategies that help you remain productive in a remote work setting, such as setting a dedicated work schedule, creating a distraction-free workspace, and utilizing communication tools effectively. Relate these practices to your prospective role at Great American Insurance Group.

Express your willingness to travel and share any past experiences related to work travel. Provide examples of how travel has helped you build relationships and achieve business objectives, reinforcing your suitability for the Marketing Account Executive position.

Discuss a specific conflict situation you faced in a team environment, explaining your thought process, communication methods, and the resolution achieved. This shows your ability to handle interpersonal challenges which is crucial for collaborative roles.

Share your drivers for success in sales and marketing, such as goals, challenges, and the satisfaction of building relationships and achieving results. This helps interviewers understand what you value in your work and how it aligns with the company’s mission.