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Visual Merchandiser - job 1 of 9

Job Description

About the Role
As a Visual Merchandiser, you contribute to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. You will be responsible for executing the visual, commercial, and styling curation according to visual & commercial guidelines for the store. You will also use your trend and competitor awareness to provide colleagues with the correct information, coach, upskill and develop the store team to contribute to a great customer experience.

A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

Customer Sales & Profit

  • Contribute to the total OMNI customer experience in your store by ensuring visual and commercial curation according to guidelines (In-direct)
  • Representing yourself and the H&M Brand positively during customer interactions (Direct)
  • Organize and plan your workload according to store activation plan and adapt based on business needs in collaboration with your Store Management team and Area Visual Manager
  • Launch and maintain the latest global campaigns and sale activities on time according to H&M Brand Standards
  • Ensure good garment care, stock levels, and give input on allocation to Store Management and Area teams
  • Perform sales report (KPIs) follow-up, identify and prioritize visual & commercial opportunities in collaboration with Store Management team
  • Create efficient and effective actions to increase customer satisfaction to reach sales targets, store goals, budget, and follow-up actions in collaboration with Store Management team
  • Follow all procedures, best practices for OMNI services, operational routines, legal requirements, and communication in all areas of the store with Store team

Fashion & Trend Awareness

  • Keep up-to-date with fashion scene, trends, tendencies, styles, products, brands, competitors, and relevant influencers etc.
  • Plan time for fashion & trend awareness to understand trend theory and mood boards for styling techniques and product presentation to anticipate our customer’s needs and enhance our shopping experience in store

Team & Development

  • Share, inspire and educate your store teams, keep them updated with seasonal changes, fashion trends, relevant visual & commercial information, in-store communication, including price perception
  • Coach and develop the Store team´s visual and commercial skills to secure high quality of product & commercial presentation according to guidelines
  • Support & develop daily routines and best practices for your Store team to always ensure a consistent level of visual & commercial standard while maintaining customer service engagement
  • Develop and coach talents and provide onboarding training to new colleagues
  • Organize, provide, and carry out the visual & commercial upskilling for you and your colleagues
  • Complete Visual Competencies & Commercial 4 All trainings based on Regional & Sales Market learning and development goals
  • Support Sales Market and Area teams with expansion (store projects) needs

Visual & Commercial Execution

  • Execute the visual & commercial curation & styling for the store based on commercial calendar, allocation, store activation plan and fashion trends according to mood boards and direction from the visual & commercial guidelines
  • Carry out sample picking best practice routines including stockroom garment quantities, accessories, and shoes to ensure you create clear trends and stories according to inspiration from the visual & commercial guidelines
  • Secure window & styling execution according to visual & commercial guidelines to create inspirational and commercial customer experience
  • Provide good customer flow by maintaining commercial layout, fixtures, to secure the best trend story placement
  • Secure a strong balance and the maintenance of price signs in windows and throughout the store following guidelines according to Global strategy and Sales Market requirements
  • In collaboration with Facilities Management ensure all lighting is working correctly, aimed to highlight our products and display forms in windows and throughout the store
  • Maintain and care for all display forms and interior material (fixtures & fittings) with sustainability in mind
  • In collaboration with Area Visual Manager ensure your store navigation is maintained and kept up to date according to latest guidelines and store layout
  • Ensure your store has enough quantities of sale and other activity including POS material according to local routines
  • Keep sales floor and back of house clean, organized, and safe according to local security guidelines

Qualifications

Who You Are

  • For you to be a successful Visual Merchandiser, you must be curious and creative; always looking for inspiration, proactive, solution focused, flexible, with effective communication skills to achieve results cross functionally.
  • We look for individuals with fashion interests and leadership skills who can apply their visual and commercial experience working in a dynamic environment to the role.
  • Experience with being solution focused to improve product presentation and commercial execution in store
  • Good knowledge of visual, commercial, and operational best practises, routines, and tools
  • Know how to manage, follow-up and act on selling equation and weekly sales reports

Why You’ll Love Working at H&M

  • We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
  • We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
  • You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
  • We are an inclusive company where you’re encouraged to be yourself at work
  • You will have access to a large global talent community, where career growth and aspirations have no limits
  • We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match retirement plan, paid leave programs, and paid time off, including a community day to serve your local community
  • You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Additional Information

Compensation: expected base salary range is $15.51 - $17.45 hourly**
EEOC Code: SLS
Pay Status: Non-Exempt, Hourly

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

We are committed to providing reasonable accommodations for applicants with disabilities. If you require assistance or accommodation during the application or interview process, please contact us at https://hm.ethicspoint.com, and use Ask a Question.

Benefits:

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries. 

We offer: 25% Staff Discount - Medical, Pharmacy Vision and Dental Coverage – Employee Assistance Program - Vacation, Wellness, Holiday and Parental Pay – 401K – Commuter Benefits, Health and Dependent Care FSA. Plus, additional Voluntary Benefits.

Inclusion & Diversity: 

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.  

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases. 

Company Description: 

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way.  Learn more about H&M here

Average salary estimate

$34252.5 / YEARLY (est.)
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$32205K
$36300K

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What You Should Know About Visual Merchandiser, H&M Group

Introducing the position of Visual Merchandiser at H&M, located at 15900 La Cantera Pkwy, San Antonio, TX! In this exciting role, you'll be a key player in crafting an inspiring shopping experience for our customers through aesthetic product displays and strategic merchandising techniques. Imagine transforming our store into a vibrant space that reflects the latest fashion trends and captures the essence of H&M's brand. Your creativity and eye for detail will shine as you curate visually captivating displays, ensuring they align with our commercial standards. You will collaborate with store management to drive sales and enhance customer satisfaction by implementing visual merchandising strategies that resonate with our customers. You'll also take part in training and developing your team, sharing your insights on seasonal trends and best practices to elevate their visual skills and product knowledge. What's more, you'll actively engage in planning and executing promotional campaigns, ensuring everything is perfectly timed. As you embrace the dynamic world of fashion, your passion will inspire others while keeping our displays fresh and relevant. If you thrive in a fast-paced environment where no two days are alike and you love sharing your fashion insights, then this is the role for you. Come join H&M and help shape the shopping experience of our customers while making H&M a leader in fashion retail!

Frequently Asked Questions (FAQs) for Visual Merchandiser Role at H&M Group
What are the main responsibilities of a Visual Merchandiser at H&M?

As a Visual Merchandiser at H&M, your primary responsibilities include executing visual and commercial curation according to brand guidelines, maintaining stock levels, conducting sales report follow-ups, and ensuring high-quality product presentation. You will also coach and develop your store team to enhance their visual merchandising skills and contribute to an inviting customer experience.

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What qualifications do you need to become a Visual Merchandiser for H&M?

To be a successful Visual Merchandiser at H&M, you should possess a strong interest in fashion and a background in visual merchandising or retail, along with effective communication skills. Familiarity with visual, commercial, and operational best practices is essential, as is experience in a dynamic retail environment where you can demonstrate leadership and creativity.

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How does H&M support the professional development of Visual Merchandisers?

H&M is committed to the growth of its employees, including Visual Merchandisers. You'll have access to regular training sessions that cover visual competencies, commercial standards, and ongoing coaching to ensure that you remain updated with the latest trends and merchandising techniques, thereby enhancing your skills and career opportunities.

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What does a typical day look like for a Visual Merchandiser at H&M?

A typical day for a Visual Merchandiser at H&M involves planning and executing visual displays, collaborating with store management, training team members on merchandising techniques, and maintaining a clear and inviting store layout. Your role is dynamic, focusing on leveraging trends to optimize customer satisfaction while achieving sales targets.

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Why should I consider working as a Visual Merchandiser at H&M?

Working as a Visual Merchandiser at H&M offers the chance to be part of a diverse and inclusive brand that values creativity and individual expression. You’ll enjoy opportunities for career growth, participate in a collaborative work environment, and enjoy employee benefits like a generous staff discount, health coverage, and more—all while influencing the shopping experience of customers.

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Common Interview Questions for Visual Merchandiser
Can you describe your experience with visual merchandising?

Discuss your previous roles in visual merchandising, focusing on specific projects you've worked on, how you approached product displays, and the results achieved in terms of sales or customer feedback.

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How do you keep up with current fashion trends?

Explain your methods for staying informed about the latest trends, including the use of social media, fashion blogs, and industry publications. Highlight how you translate these insights into store displays.

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How do you prioritize your workload as a Visual Merchandiser?

Detail your approach to workload management, emphasizing your ability to adapt and prioritize based on store demands, promotional events, and sales targets while ensuring visual standards are maintained.

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What steps do you take to ensure that visual standards are met in the store?

Discuss your strategies for executing visual guidelines, conducting regular checks, and collaborating with your team to ensure consistency and quality in product presentation throughout the store.

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Describe a time when you implemented a successful visual display. What was the outcome?

Share a specific example that highlights your creativity and problem-solving skills, explaining the display concept, execution, and how it positively impacted store sales or customer engagement.

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How do you coach and develop your team in visual merchandising skills?

Outline your approach to training team members, including methods you use to share knowledge, provide constructive feedback, and encourage creativity among your colleagues.

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What tools or software do you use for visual merchandising planning?

Mention any relevant tools or software you’re familiar with, detailing how you use them for planning, inventory management, and reporting sales to analyze and optimize your visual merchandising efforts.

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How do you handle feedback from management regarding visual displays?

Talk about your open-mindedness toward feedback, how you welcome constructive criticism, and how you incorporate suggestions to improve your visual merchandising strategies.

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How can visual merchandising impact customer experience?

Discuss how effective visual merchandising can enhance the shopping experience by creating an engaging atmosphere, facilitating product discovery, and influencing customer purchasing decisions.

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Why do you want to work for H&M as a Visual Merchandiser?

Share your passion for fashion and your admiration for H&M's values, commitment to sustainability, and how the role aligns with your career goals in visual merchandising and retail.

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Founded in 1947, H&M is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children. The company is headquartered in Stockholm, Sweden.

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March 21, 2025

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