Job details

SR ANALYST - MARKETING

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Overview

The incumbent in this position is responsible for providing technical, analytical, and organizational support for all analytical efforts including utilizing databases to provide strategic insights by developing dashboards, visualizations, and charts, identifying opportunities to streamline reporting through process or automation, and the creation and execution of queries to extract data for direct marketing programs.

Responsibilities

ESSENTIAL FUNCTIONS: (These functions are intended as a general illustration of the work performed in this job classification and are not all inclusive for this position) - Create and maintain recurring reporting for distribution on daily, weekly, monthly, quarterly, and annual basis. - Identify efficiencies in recurring reporting by automation and/or through process. - Develop database queries to be utilized in analytical reporting and processes. - Review database queries and reports for accuracy prior to distributing to stakeholders. - Wrangle external data and ingest into Enterprise Data Warehouse. - Create and modify stored procedures in Enterprise Data Warehouse. - Accurately create and modify existing database queries to extract data for direct marketing programs. - Manipulate and sort lists in preparation for direct marketing vendors. - Create, manage, and distribute direct marketing reports. - Reconcile data across multiple databases to ensure accuracy in reporting and direct marketing lists. - Research and recommend effective direct marketing approaches. - Supports all operational department needs, helping to identify and implement process improvements. - Serves as a training resource on analytic programming tools and methods. - Coordinate system testing with IT and Shared Services. - Investigates and solves data quality issues. - Prepares ad-hoc analysis upon request. - Maintains professional relations with vendors and guests. - Attend and participate in off property functions and events as assigned. - Attend and participate in meetings, completing follow-up as assigned. - Communicates effectively with all levels of the operation. Proactively identifies issues and concerns to management. - Other duties as assigned.

Qualifications

EDUCATION AND /OR EXPERIENCE REQUIREMENTS: (Related education and experience may be interchangeable on a year for year basis) - 3 to 5 years combined experience in a Database Marketing, Operations Analysis, or Planning & Analysis position. - A Bachelor’s degree in Business, Marketing, or Analytics preferred. - Must obtain and maintain all licenses / certifications per Federal, State, and Gaming/Lottery regulations. - Prior experience in the Gaming industry strongly preferred. - Prior experience in Tribal Gaming preferred. - Prior experience opening new properties/outlets preferred. - Must successfully pass background check. - Must successfully pass drug screening. - Must be twenty-one (21) years of age. Knowledge of: - SQL Server Management Studio/Query tools required (advanced skills required). - Microsoft Excel (intermediate to advanced skills required). - Microsoft Word, Access, and PowerPoint. - Proficiency in Tableau, PowerBI, SSRS, Microsoft Report Builder, or similar data visualization software required. - Bally’s CMP, EBS, Kiosk and BI Tool experience preferred. - Interpersonal communication, team building, and problem-solving skills required. - Understanding of and experience in the property’s regional gaming market. - Casino marketing functions including, but not limited to, players club, the formulation and implementation of promotions and events, advertising and branding. - The Gaming industry, including principles and practices of a capital and operations budget. - Pertinent federal, state, and local laws, codes, and regulations. Ability to: - Pay attention to detail and possess strong, organizational skills. - Maintain a high level of discretion, maturity, and professionalism. - Maintain positive, can- do attitude and strong work ethic. - Work independently and think analytically with the ability to conduct research, data analysis and resolve complex problems - Communicate effectively, both written and verbally. - Multi-task and perform effectively in a challenging fast paced environment. - Define problems, collect data, establish facts, and draw valid conclusions. - Communicate effectively with subordinates, coworkers, and management. - Be flexible to work varying shifts and time schedules as needed. - Interpret and explain policies and procedures. - Obtain and maintain all licenses / certifications per Federal, State, and Gaming regulations. - Ability to maintain confidentiality, understanding the potential impact on the department.

Additional Details

Closing:

The Tribal Council gives first preference in all of its employment practices to members of the Enterprise Rancheria Tribe who meet the job requirements.

Average salary estimate

$70000 / YEARLY (est.)

min

max

$60000K

$80000K

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What You Should Know About SR ANALYST - MARKETING, Hard Rock International (USA), Inc.

Join us as a Senior Analyst - Marketing at our vibrant Sacramento location, where you'll play a pivotal role in shaping our strategic marketing insights! In this dynamic position, you’ll harness your analytical prowess to create and maintain comprehensive reports on various schedules - daily, weekly, monthly, and even annually! As the go-to guru for database marketing, you’ll identify opportunities to streamline reporting via automation while executing complex queries to extract valuable data for direct marketing initiatives. You'll work closely with our external data to enrich our Enterprise Data Warehouse, ensuring accuracy in reporting and marketing lists. Your expertise in SQL Server Management Studio and data visualization tools like Tableau will shine as you develop impactful dashboards and visual insights. Collaborating with different teams and stakeholders, you will also facilitate system testing, address data quality issues, and provide ad-hoc analysis as needed. If you have a Bachelor's degree in Business, Marketing, or Analytics and 3 to 5 years of experience in Database Marketing or Operations Analysis, equipped with a robust skill set and a passion for the gaming industry, you've found your next adventure with us. Come be part of a dedicated team that values your insights and creativity!

Frequently Asked Questions (FAQs) for SR ANALYST - MARKETING Role at Hard Rock International (USA), Inc.

What are the responsibilities of a Senior Analyst - Marketing at the Sacramento location?

As a Senior Analyst - Marketing in Sacramento, you'll engage in a variety of responsibilities including creating recurring reports, developing database queries for analytical reporting, and ensuring the accuracy of these reports before disseminating them to stakeholders. You'll also be responsible for streamlining reporting processes through automation and collaborating with IT on system testing.