Senior Brand Designer

The Senior Brand Designer at Hightouch is responsible for maintaining and evolving our brand identity across various platforms. This includes translating technical concepts into appealing visuals, collaborating with teams to ensure a consistent brand story, and overseeing a variety of projects from sales presentations to complex marketing initiatives. Your role will directly impact our marketing team's success and help define the overall brand experience.

For the Senior Brand Designer role at Hightouch, we’re looking for candidates with at least 7 years of experience in brand or visual design, ideally in a studio or in-house setting, with bonus points for experience in B2B data products. A strong understanding of layout, color theory, typography, and proficiency in design tools like Adobe Creative Suite and Figma is essential. Communication skills and a collaborative spirit are also key attributes for success in this role.

At Hightouch, the Senior Brand Designer works closely with our marketing, product design, and engineering teams to create a unified brand strategy. This collaboration ensures that the brand’s visual representation is not only appealing but also aligns with our company’s voice and messaging across all platforms, enhancing the overall customer experience.

The work environment for a Senior Brand Designer at Hightouch is remote-friendly, fostering a culture of compassion, collaboration, and creativity. You will be part of a dynamic team focused on making a meaningful impact and encouraging personal growth throughout the design process. Agile and fast-paced, the role allows you to bring fresh ideas to the table while upholding our high standards for brand quality.

The salary range for the Senior Brand Designer position at Hightouch is between $150,000 to $180,000 per year, adjustable according to experience and location, in line with our commitment to a remote-first workforce. This compensation reflects our understanding of the importance of talent and experience in driving our mission forward.

When approaching a new project as a Senior Brand Designer, I begin by immersing myself in the project brief and understanding the target audience. I believe in collaborative brainstorming with team members, gathering feedback at each stage, and iterating designs based on user insights. This structured yet flexible approach ensures that each design not only meets aesthetic standards but also resonates well with our audience.

Maintaining brand consistency across platforms involves creating detailed style guides and ensuring that every piece of design aligns with the established brand voice. I regularly collaborate with cross-functional teams to check that our messaging, visuals, and tone are cohesive throughout all marketing materials. Continuous communication and workshops help reinforce brand guidelines, fostering a unified approach.

I prefer using Adobe Creative Suite and Figma for design projects due to their versatility and collaborative features. Adobe is exceptional for high-quality graphics, while Figma allows seamless teamwork, especially when working on web and UI designs. Using both tools enhances my workflow and ensures I can create compelling visuals efficiently, meeting the demands of client feedback quickly.

Absolutely! In a previous role, I worked on a project that required simplifying a complex data integration process. I created infographics that broke down the process step-by-step, using icons and color coding to highlight key components. This not only facilitated comprehension but also engaged users visually, resulting in an increased understanding of our service's value proposition.

I stay updated with design trends by regularly following leading design blogs, attending webinars, and participating in community forums. Platforms like Dribbble and Behance inspire me with fresh ideas, while design podcasts keep me informed on industry insights. Being part of a professional network allows me to exchange ideas and adapt new approaches in my design process.

A strong brand identity hinges on consistency, clarity, and emotional resonance. Consistency ensures that users have a unified experience across all touchpoints, clarity lays out the brand's values and mission succinctly, and emotional resonance creates a connection with the audience. Together, these elements help build trust and recognition in a crowded marketplace.

I view constructive criticism as a valuable opportunity for growth. When receiving feedback on my designs, I listen attentively to understand the perspectives and insights being shared. I then reflect on how this feedback could improve my work and look for actionable takeaways. Keeping an open mind helps me evolve as a designer while ensuring that the final outcome meets or exceeds expectations.

In a past project, I worked on a tight deadline to deliver a new marketing campaign. The challenge was balancing the creativity we wanted with the practical limitations. I tackled this by breaking the project into manageable phases, collaborating closely with team members to prioritize tasks, and maintaining open communication with stakeholders to set realistic timelines. This strategic approach not only helped meet the deadline but exceeded the team's expectations.

I employ storytelling techniques when presenting design concepts, framing the visual journey from the target audience's perspective. I use visual aids such as slideshows or mockups to illustrate my ideas comprehensively. Engaging stakeholders in discussion during presentations also fosters collaboration and enables me to clarify the thought process behind my designs effectively.

I measure the success of a design project by evaluating user engagement and feedback post-launch. Metrics such as increased website traffic, user interaction rates, and conversion statistics provide quantitative data on how well the design resonates with the audience. Additionally, I gather qualitative feedback through surveys or focus groups to gain deeper insights into user perceptions, which helps guide future projects.