Digital Marketing Manager

Description

Description

CLASSIFICATION: Exempt

SALARY RANGE: $65,000-$75,000 Annually based on experience

WHY HOMESTATE//

HomeState’s vision is to redefine casual dining by breaking down barriers of access to high quality food and caring hospitality at an affordable price point. To lead and inspire others to carve a new, healthier path of restaurant culture, by nurturing our communities within our four walls and in our surrounding community.

• We create an environment where everyone with respect and dignity.
• We value honest, intentional and transparent communication.
• We listen, learn and lead with compassion.

WHO ARE WE//

HomeState is a Texas Kitchen in California sharing breakfast tacos, queso, brisket, house-made flour tortillas and genuine hospitality. In 2013, Briana “Breezy” Valdez founded HomeState in Los Angeles with the dream of sharing her Texas identity through food and hospitality.

THE FINE PRINT// 

All HomeState operational efforts are an extension of our core values and mission. We serve hospitality first, tacos second. Our goal is to redefine casual dining and break down barriers of access to high quality food and caring hospitality at an affordable price point. HomeState is a home away from home. A place where everyone feels welcome and valued. No matter where you’re from.

The Digital Marketing Manager will report to the Director of Marketing and embrace the vision above. They possess a strong understanding of digital marketing strategies, including campaign building, brand awareness, and social media management. This role requires proficiency in digital marketing tools, SEO & analytics, as well as a passion for creating brand-driven content for digital channels and physical print.

STRATEGIC RESPONSIBILITIES & OVERSIGHT 

• Participate in the planning and development of marketing activations, projects, and campaigns.
• Implement cohesive digital campaigns across multiple social media accounts, newsletters, print, and other HomeState marketing channels.
• Maintain and enforce HomeState’s brand voice, tone, and aesthetic across all campaigns and platforms to ensure a cohesive and compelling brand experience.
• Work collaboratively and coordinate within the department and cross-functional teams.
• Produce, film, and edit short-form content for HomeState social platforms that balances creativity, trend, and business needs.
• Develop and manage social media content calendars, encompassing trend content, always-on activity and engagement, new product launches, and brand campaigns.
• Assist with photoshoots and capture content as needed to utilize for social content and marketing campaigns.
• Deliver regular (monthly, quarterly, campaign-specific) reports on marketing campaign performance and social media trends to internal teams and key stakeholders.
• Create visually appealing graphics and content using Adobe Creative Suite for various marketing campaigns.
• Utilize HomeState digital marketing and project tools such as Paytronix, Asana, Instagram, TikTok, X (formerly Twitter), Facebook, Yext (SEO Management Tool)
• Conduct market research to identify trends and opportunities within the digital landscape.

CORE COMPETENCIES

• Guest Focus: Build guest relationships and deliver hospitality-centric solutions. 
• Action Oriented: Embrace the unconventional and pursue new opportunities with creativity, urgency, and accountability. All HomeState team members are hospitable, outgoing, motivated and engaged.  
• Resilient: Bounce back quickly from setbacks. Calmly identify and troubleshoot issues that occur to ensure efficient operations.
• Collaborative: Build partnerships and work collaboratively to meet shared objectives. 
• Resourcefulness: Securing and deploying resources effectively and efficiently (such as people, time, equipment, materials, and support) with attention to detail. 
• Influential: Inspire team members to gain their support and commitment. Empower and lead by example. 
• Situationally Adaptable: Adapt approach and demeanor in real time to match the shifting demands of different situations. 
• Instills Trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity. Invites feedback and is self-aware. Takes ownership and admits mistakes. Honors commitments & practices professional discretion.
• Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Requirements

PROFESSIONAL REQUIREMENTS

• 1-2 years of commensurate experience, preferably in a high-volume, multi-unit, limited service, growing restaurant concept. 
• Excellent communication, supervisory, and organizational skills required; must be strategic, self-motivated, agile and resilient in a fast paced business environment.
• Strong communication, organizational, problem solving and leadership skills
• Kind, personable, servant nature, and enthusiastic.
• Availability to work a minimum of five days per week. Extended hours and/or a sixth day may occasionally be required. Weekends, day shifts and evening shifts may be required.
• Must maintain regular, predictable attendance, which includes attendance at all scheduled shifts, training and meetings.
• Must maintain a clean driving record and valid driver’s license. 

PHYSICAL REQUIREMENTS

• Ability to remain in a stationary position for long periods of time (6 or more hours per shift, excluding break times).
• Ability to lift, push, pull, or carry up to 40 pounds (examples include boxes of printed materials and taking out the trash).
• Ability to frequently bend and reach overhead (examples include stocking office supplies).
• May be required to occasionally work in outdoor weather conditions or fluctuating temperatures (such as in the patio dining areas).
• Ability to perform certain repetitive motion activities (e.g., typing.)
• Ability to work in a constant state of alertness and safe manner.

Please note that this job description is not meant to cover or include all the tasks, duties, and responsibilities the employee may be required to perform, and any assigned tasks, duties, and responsibilities are subject to change at the company’s discretion, with or without notice or contemporaneous update to this document. Reasonable accommodations may be made to enable qualified individuals with disabilities and sincerely-held religious beliefs to perform the essential functions of this position, to the extent required by and in accordance with applicable federal, state, and local law; contact Human Resources to request a reasonable accommodation. Nothing in this job description modifies the at-will nature of employment.

HomeState embraces diversity and does not discriminate in employment on the basis of any classification protected by law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.