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Mid-Market Account Executive

Company Description

Who we are:

Founded in 2013, Ignition is the leading revenue generation platform for accounting and professional services businesses to spark greater efficiency and profitability.

Ignition automates and optimizes proposals, billing, payments and workflows in a single platform that fits seamlessly into existing technology stacks.

With a vision to transform how professional services and their clients do business together, Ignition empowers 7,250+ businesses to reach their full revenue potential.

To date, Ignition customers have engaged over 1.7 million clients and generated US $8b in revenue via the platform.

Ignition’s global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK. 

Company Values:

  • We are better everyday
  • We work without ego
  • We are smarter together
  • We hero our customer

Role Location: We are open to any candidates with full right to work in Toronto, Canada. 

Hybrid Work Environment: At Ignition, we’ve embraced hybrid working to allow for in-person connection, while also providing flexibility for our employees to do their best work. This role would require 2 days in office (currently Tuesdays & Thursdays). Our office is located at 100 University Avenue, which is conveniently located within the Financial District of Downtown Toronto, near Union Station and the TTC.

 

Job Description

About the Team:

The Ignition Sales team is highly collaborative and supportive. We work without ego, welcoming coaching and feedback in the pursuit of getting better everyday. We share calls and stories of our experiences with prospects, especially when things don't go as planned, because we want to help more prospects understand the value of what we offer. 

We operate in a dynamic and fast-paced environment, where prioritization and organization are key to success. We are aligned on the process and activities that lead to winning results, while having a passion for our customer and how we can help them. Sales is the first human touchpoint in our prospect’s journey with Ignition. It is important we deliver a personalized and valuable experience with Ignition, ultimately converting our prospects to customers and growing revenue for the company.  

About the Role:

This is a pivotal role at the forefront of our sales strategy. You will be the first point of contact for prospects generated through our marketing campaigns and lead sourcing strategy. Your mission is to convert prospects into customers by quickly assessing needs, tailoring messaging, and guiding buyers through the sales process.

Each prospect will be at a different stage of the buying journey. Your job is to expertly qualify leads, identify gaps, and move opportunities forward based on the prospect's priorities. 

Join our team to make your mark on a high-growth company. You'll drive revenue while developing specialized expertise in our target markets. Let's convert more prospects to delighted customers together!

Day to Day

  • Rapid response to marketing generated lead funnel

  • Make a minimum of 250 calls per week

  • Gain interest through outbound cold calling across net new logos

  • Consistent new business pipeline generation

  • Nurture leads and contacts who are early in the buyer's journey

  • Conduct high quality discoveries and demo’s, while accelerating opportunities through the pipeline to closure.  

  • Prioritize and manage your open pipeline, while focusing on driving a high volume of new qualified opportunities. 

  • Research and understand industry trends, marketing content subject matter, and persona pain points 

  • Consistent delivery on KPI’s and sales activities, such as call/email volume, prospect conversations, demo’s booked, demo’s completed, and closed-won opportunities. 

About You:

  • Driven to excel, consistently aiming for top leaderboard positions by exceeding quotas monthly.

  • Eager to engage in daily calls, recognizing that mastery arises from consistent practice, with success tied to focusing on the right tasks.

  • Take full ownership of the sales process, executing each step meticulously from prospecting to closing.

  • Comfortable managing high volume of leads and opportunities in a high velocity sales motion

  • Deliver personalized messaging at every touchpoint to resonate with buyers and spur further interest.

  • Skilled in objection handling and negotiation, confidently advocating for your solution's transformative potential.

  • Exceptional organizational skills ensure flawless execution of sales processes, while maintaining a high service level with our customers.

  • Proficient in proven sales methodologies like GAP Selling, SPIN, SPICED, or MEDDICC, with a continuous desire to enhance learning.

  • Experienced in utilizing sales enablement tools such as CRM, sequences, and call intelligence platforms (e.g., HubSpot, SFDC, Outreach, Gong, Apollo).

  • Committed to elevating the sales organization and cross-functional partners through knowledge sharing and constructive feedback.

 

Qualifications

Qualifications

  • 1-2 years of experience in full-cycle sales:

    • Strong preference for candidates with experience in industry-related companies or selling directly to accountants and bookkeepers; or, 

    • Experience in a B2B SaaS organization is a plus.

  • Ability to work in a fast paced, agile environment. 

  • You think creatively and share your interesting points of view and best practices with your peers

  • Experience researching, prospecting, and cold calling into a large list of new business accounts 

  • Proven track record of achieving sales metrics and consistent achievement of year-over-year quota attainment

  • Able to effectively articulate your daily process - what is your 20 mile march?

Additional Information

Why join us:

Join our global SaaS scale-up company where we foster a collaborative, open, and transparent culture and work without ego. Our team comprises curious and intelligent colleagues who embrace challenges. Here's what we offer:

  • Employee stock options from day one
  • 20 days of accrued annual leave/vacation plus 10 wellbeing days to prioritize yourself and your loved ones
  • Additional paid day off to celebrate your birthday, along with volunteering leave
  • Health, dental, and vision benefits starting immediately
  • Annual education allowance reimbursement to support your professional development
  • Employee recognition program
  • Quarterly wellness allowance to invest in your personal wellness
  • Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform
  • Flexible working arrangements, supported by WFH reimbursement and technology allowance to ensure your safety while working from home
  • Personal tax return assistance (since we're in the accounting business!)
  • Paid parental leave

Experience comes in many forms, and skills are transferable, please consider applying, even if you don’t tick all the boxes. 

Your recruiter will share more about the specific salary range for your location during the hiring process.

Ignition is an equal opportunity employer, providing fair consideration to all applicants regardless of background.

Ignition is committed to providing accommodations throughout the hiring process. If there’s a fit, we’ll work with you to meet your accessibility needs. For questions, requests, or alternate formats, contact us at [email protected].

 

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Mid-Market Account Executive, Ignition

As a Mid-Market Account Executive at Ignition, based in the vibrant city of Toronto, you’ll be stepping into a dynamic role that plays a crucial part in our evolving sales strategy. Since our inception in 2013, Ignition has been the go-to revenue generation platform for accounting and professional services. Your mission will be to transform prospects into loyal customers by assessing their unique needs and creating tailored messaging that resonates. You will be making a splash in the marketplace with a minimum of 250 calls each week, nurturing leads, and conducting insightful demos, all while managing your pipeline effectively. We're looking for someone who is driven, eager to excel, and confident in engaging with prospects during various stages of their buying journey. Joining our supportive sales team means you’ll be surrounded by colleagues who share experiences and learnings to foster a culture of continuous improvement. With our hybrid working model, you’ll get the best of both worlds—collaborating closely in-office and enjoying flexibility in your schedule. If you’re passionate about sales and ready to join a high-growth company, then Ignition is where you want to be. Together, let's convert prospects into satisfied customers and drive revenue growth!

Frequently Asked Questions (FAQs) for Mid-Market Account Executive Role at Ignition
What are the main responsibilities of a Mid-Market Account Executive at Ignition?

As a Mid-Market Account Executive at Ignition, your primary responsibilities include converting marketing-generated leads into customers, conducting cold calls, managing your sales pipeline, and facilitating demos. You'll tailor your approach based on a prospect's unique needs, ensuring they feel valued throughout their journey with us, ultimately driving revenue growth for the company.

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What qualifications are required to become a Mid-Market Account Executive at Ignition?

To excel as a Mid-Market Account Executive at Ignition, candidates should ideally possess 1-2 years of full-cycle sales experience, preferably within B2B SaaS or the accounting sector. Proven skills in prospecting, cold calling, and achieving sales metrics make candidates particularly attractive. Additionally, comfort with sales enablement tools like CRM systems and a desire to improve through feedback are key.

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How does Ignition support professional development for Mid-Market Account Executives?

At Ignition, we take professional development seriously. As a Mid-Market Account Executive, you’ll benefit from an annual education reimbursement allowance aimed at enhancing your skills. We foster a collaborative environment where knowledge sharing and constructive feedback are encouraged, allowing you to continuously grow and excel in your role.

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Is there a specific sales methodology that the Mid-Market Account Executive at Ignition should follow?

Yes, Ignition champions various proven sales methodologies such as GAP Selling, SPIN Selling, SPICED, or MEDDICC. A successful Mid-Market Account Executive will be familiar with these methodologies and use them to engage effectively with prospects, ensuring a structured and impactful sales process.

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What is the work environment like for a Mid-Market Account Executive at Ignition?

The work environment for a Mid-Market Account Executive at Ignition is dynamic and fast-paced, filled with collaboration and support. Our hybrid model allows you to work in the office for two days a week, facilitating in-person interactions while providing the flexibility to thrive in a remote setting. You'll enjoy being a part of a culture that values growth, teamwork, and shared success.

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Common Interview Questions for Mid-Market Account Executive
Can you describe your sales process when engaging with a new prospect as a Mid-Market Account Executive?

When engaging with a new prospect, I prioritize understanding their needs right from the beginning. I typically start by qualifying leads through discovery questions, then tailor my messaging based on their specific pain points. My goal is to build rapport and trust, ultimately guiding them seamlessly through the sales process.

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What strategies do you use to generate new business opportunities as a Mid-Market Account Executive?

To generate new business opportunities, I focus on a mix of outbound cold calling, leveraging marketing-generated leads, and networking within the industry. I also prioritize researching my prospects to personalize my outreach and demonstrate genuine interest in solving their challenges.

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How do you handle objections during the sales process?

Handling objections effectively requires empathy and active listening. I acknowledge the prospect's concerns, reiterate key benefits of our solution, and provide evidence or case studies to alleviate doubts. My focus is on turning objections into a dialogue that furthers our conversation, rather than a barrier.

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How do you prioritize your tasks when managing a high volume of leads?

I utilize a combination of CRM tools and productivity techniques to prioritize my tasks. I categorize leads based on their stage in the pipeline and the urgency of their needs. This enables me to allocate my time effectively towards high-priority activities that drive the best outcomes.

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Can you describe a successful sales experience you had in a previous role?

Certainly! I once had a prospect who was initially hesitant about our product. By conducting thorough research and understanding their unique challenges, I created a customized demo that directly addressed their needs. After multiple follow-ups and providing additional resources, I not only closed the deal but also built a strong long-term relationship with them.

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What role does teamwork play in your success as a Mid-Market Account Executive?

Teamwork is essential in sales, as sharing insights and strategies with colleagues enhances collective knowledge. In my previous roles, I regularly collaborated with my teammates to exchange effective practices or provide support as we worked towards common goals, resulting in improved performance across the board.

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How do you stay updated with industry trends and product knowledge?

I stay updated by dedicating time each week to read relevant industry publications, attending webinars, and participating in professional networks. Additionally, I engage with resources provided by my company to ensure that I’m well-versed in our product offerings and how they compare to market trends.

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How do you ensure a personalized experience for your prospects?

To provide a personalized experience, I take the time to understand each prospect's unique situation during our initial conversations. I utilize this information to tailor my messaging and provide solutions that resonate with their specific needs, ensuring they feel valued and understood throughout the sales process.

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What metrics do you consider important in measuring your success as a Mid-Market Account Executive?

I find metrics such as the number of new qualified leads generated, demo completion rates, and closed-won opportunities to be the most telling of my success. Additionally, I track my call/email volume and engagement rates to fine-tune my approach continuously.

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What do you find most rewarding about working as a Mid-Market Account Executive?

The most rewarding aspect of being a Mid-Market Account Executive is the opportunity to help businesses realize their potential through our solutions. Seeing a prospect's transformation from initial skepticism to becoming a satisfied customer is incredibly fulfilling and motivates me to excel in my role.

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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 10, 2025

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