Account Executive, Media

The Account Executive, Media role at impact.com involves driving revenue growth by identifying, structuring, and closing new media deals. You will manage relationships with advertisers, delivering customized solutions and tracking key performance metrics such as ROAS and CAC. Additionally, collaborating with cross-functional teams is crucial for identifying sales opportunities and creating innovative partnership strategies.

Candidates for the Account Executive, Media role at impact.com should possess at least 5 years of proven success in media sales or business development, ideally in performance marketing or ad tech. A deep understanding of key performance metrics, strong communication skills, and experience in building relationships in enterprise environments are essential for success in this position.

Succeeding as an Account Executive, Media at impact.com requires a combination of strategic thinking, strong negotiation skills, and a proactive approach to identifying opportunities. Being self-motivated and having a passion for performance marketing will set you apart. Additionally, collaborating across departments and staying informed about industry trends is vital for delivering exceptional value to clients.

The salary range for the Account Executive, Media position at impact.com is between $100,000 and $120,000 per year, along with an additional variable commission plan that can range from $25,000 to $30,000. This competitive compensation package reflects the company's commitment to attracting top talent.

At impact.com, the culture is vibrant and nurturing, characterized by entrepreneurial spirit and a focus on collaboration. As an Account Executive, Media, you'll be part of a team that values your input and contributions, supports professional growth, and celebrates successes together. If you enjoy working in an inclusive environment where your ideas matter, then you'll thrive at impact.com.

Building relationships with advertisers requires trust and consistent communication. It's essential to understand their goals and pain points, and to offer tailored solutions that provide value. Listening actively and following up regularly can help establish a strong connection, ultimately leading to long-term partnerships.

When discussing a successful media deal, emphasize how you identified the opportunity, engaged with the client, and tailored a solution to meet their specific needs. Highlight the negotiation process, any challenges faced, and how you overcame them to achieve a win-win outcome that benefited both parties.

When working on campaigns, I prioritize metrics such as Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), and Cost per Acquisition (eCPA). These metrics provide valuable insights into campaign effectiveness, enabling me to adjust strategies proactively and maximize ROI for our clients.

Staying current with industry trends is critical; I regularly engage with industry publications, attend webinars and conferences, and participate in relevant online communities. Networking with other professionals in the field also helps me gain new perspectives and insights that I can bring back to impact.com.

To forecast revenue and manage accounts, I analyze historical sales data, identify trends, and work closely with cross-functional teams to align on expectations. Implementing a systematic approach to account planning ensures that I have a clear view of future opportunities and can adjust strategies accordingly to meet our goals.

Collaboration is key in sales roles. I have worked closely with teams in sales, customer success, and product management to create cohesive strategies, ensuring that we align on goals and communicate effectively. This cross-functional teamwork has allowed us to address challenges swiftly and seize opportunities more efficiently.

Handling objections requires empathy and understanding. I listen carefully to the client's concerns, acknowledge them, and then provide relevant information or solutions that address those objections. Highlighting successful case studies or data can also help reassure clients and move the conversation forward.

Data plays a central role in my sales strategy. I use it to identify customer behaviors, measure campaign performance, and tailor my pitches to prospective advertisers. Access to accurate and insightful data allows me to make informed decisions that align impact.com’s offerings with the clients' needs.

I am passionate about performance marketing because it combines creativity with analytics. It allows me to develop innovative strategies while also measuring success through concrete data. Seeing the direct impact of my work on clients' growth and success is incredibly rewarding.

One of the challenges is adapting to rapidly changing technologies and consumer behaviors. Staying ahead of these trends requires continuous learning and flexibility. Additionally, competition is fierce, so creating unique value propositions for advertisers is essential for standing out in the marketplace.