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Sales Operations Coordinator

Company Description

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious brands like Cannes Lions, Black Hat, Money20/20 and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list. 

Job Description

We're looking for a dynamic Sales Operations Coordinator to join our London team and boost our sales function.

Your Impact

You'll report to the Sales Operations Lead and play a crucial role in:

  • Enhancing our sales processes
  • Boosting sales team productivity
  • Supporting commercial teams across Intelligence, eLearning, Advisory, and Events

Your Day-to-Day

As our Sales Operation Coordinator, you'll:

  • Be the go-to expert for sales operations queries
  • Manage Salesloft users and sales cadences
  • Maintain Salesforce and Excel reports and dashboards
  • Update sales process documentation and training materials
  • Onboard new Salesloft and Salesforce users
  • Ensure timely lead delivery to sales teams
  • Keep sales pipeline data accurate and up-to-date
  • Champion diversity, equity, and inclusion
  • Connect people and projects across the organization

Qualifications

You'll bring:

  • Sharp organizational skills and attention to detail
  • A drive for high-quality work
  • Excellent communication and interpersonal skills
  • Proficiency in MS applications, especially Excel
  • Experience with Salesforce and/or Salesloft (a nice to have)

 

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say LifeAt.Informa.com

Our benefits include:

  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
  • A flexible range of personal benefits to choose from, plus company funded private medical cover
  • A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
  • Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
  • Recognition for great work, with global awards and kudos programmes
  • As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job  here.

Average salary estimate

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$40000K
$60000K

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What You Should Know About Sales Operations Coordinator, Informa Group Plc.

Join the exciting team at Informa Festivals as a Sales Operations Coordinator in High Holborn, London! In this dynamic role, you'll be at the heart of our sales operations, helping to enhance processes and boost productivity across our vibrant commercial teams. Reporting directly to the Sales Operations Lead, you will be the go-to expert, managing tools like Salesloft and Salesforce to keep our sales pipeline sharp and effective. Your day-to-day includes maintaining meticulous Excel reports and dashboards, onboarding new users, and updating training materials to ensure everyone is in the loop. We believe in fostering an inclusive workplace, championing diversity while connecting people and projects across our organization. If you're a detail-oriented individual with a knack for communication and a desire to drive high-quality work, you'll feel right at home here. Plus, with fantastic benefits that promote flexibility, community engagement, and career growth, we pride ourselves on making Informa a rewarding place to work. So if you're ready to roll up your sleeves and contribute to redefining B2B events with us, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Sales Operations Coordinator Role at Informa Group Plc.
What are the key responsibilities of a Sales Operations Coordinator at Informa Festivals?

As a Sales Operations Coordinator at Informa Festivals, your primary responsibilities will include enhancing sales processes, managing Salesloft users and sales cadences, maintaining Salesforce and Excel reports, and ensuring timely lead delivery to sales teams. You’ll also support various commercial teams across Intelligence, eLearning, Advisory, and Events while championing diversity and inclusion within the workplace.

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What qualifications are needed to apply for the Sales Operations Coordinator position at Informa Festivals?

To apply for the Sales Operations Coordinator role at Informa Festivals, you should possess sharp organizational skills, excellent communication abilities, and a drive for high-quality work. Familiarity with MS applications, especially Excel, is important. While experience with Salesforce and Salesloft is a plus, we welcome candidates who are eager to learn and grow.

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How does the role of Sales Operations Coordinator contribute to Informa Festivals' objectives?

The Sales Operations Coordinator plays a crucial role in streamlining processes and ensuring the efficiency of the sales team, thereby directly contributing to Informa Festivals' objectives of driving innovation and creating immersive experiences. By maintaining accurate sales data and supporting team members, you help the organization achieve its goals in the competitive B2B event space.

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What can I expect in terms of career development as a Sales Operations Coordinator at Informa Festivals?

At Informa Festivals, we prioritize career development for our Sales Operations Coordinators. Expect bespoke training, mentorship opportunities, and access to thousands of courses on LinkedIn Learning. We support internal job moves and provide a clear path for advancing your career within an inclusive and rewarding environment.

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What benefits does Informa Festivals offer to Sales Operations Coordinators?

Informa Festivals offers a variety of benefits to Sales Operations Coordinators, including flexible work arrangements, generous annual leave, a ShareMatch scheme, and comprehensive health support. Our focus on community engagement through social events and volunteer days further enhances the positive work culture.

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Common Interview Questions for Sales Operations Coordinator
What experience do you have with Salesforce or Salesloft as a Sales Operations Coordinator?

In your response, highlight specific instances where you utilized Salesforce or Salesloft to streamline sales processes, manage data, or improve efficiency. Share examples of how you maintained up-to-date records or supported team onboarding with these tools.

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How do you prioritize tasks as a Sales Operations Coordinator?

Discuss your approach to task prioritization, using tools or methods such as the Eisenhower Matrix or to-do lists. Provide examples of how you’ve managed competing priorities while ensuring that critical sales processes remained uninterrupted.

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Can you describe a time when you improved a sales process?

Share a specific example where you identified a bottleneck in the sales process and successfully implemented a solution. Discuss the impact of your changes on team productivity and sales outcomes.

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How do you handle data accuracy and reporting in sales operations?

Explain your methods for maintaining data accuracy, including regular audits, cross-referencing with other reports, and proactive communication with team members about data entry. Mention tools you use for reporting and visualizing sales data.

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What strategies do you employ to foster teamwork and collaboration among different sales teams?

Describe your experience in promoting open communication, organizing joint training sessions, or using collaborative tools that help bridge gaps between different commercial teams. Illustrate how these strategies have enhanced teamwork in your prior roles.

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How do you ensure that new Salesloft users are onboarded effectively?

Detail your onboarding process for new Salesloft users, such as creating user guides, conducting training sessions, and providing ongoing support. Emphasize the importance of making sure they feel comfortable with the platform.

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What methods do you use to track sales performance metrics?

Discuss how you leverage Salesforce and Excel to track key sales performance metrics. Mention the types of reports you create and how you analyze this data to provide actionable insights to your sales team.

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Can you describe a challenging situation you faced in a previous sales operations role?

Provide an example of a challenging situation, such as a significant data discrepancy, and elaborate on how you approached and resolved it. Focus on problem-solving skills and how you maintained team morale and focus.

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What is your approach to updating and maintaining sales process documentation?

Explain your methodology for keeping documentation current, such as regular reviews, incorporating feedback from team members, and ensuring that all materials are accessible to users. Emphasize your attention to detail and commitment to clarity.

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How do you promote diversity and inclusion in your sales operations practices?

Share specific initiatives or practices you’ve implemented to promote diversity and inclusion within your teams. Examples could include organizing diversity training, advocating for inclusive hiring practices, or celebrating diverse cultures within the organization.

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Informa plc is a multinational publishing, business intelligence, and events group. The company was founded in 1998 and is headquartered in London, United Kingdom.

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DATE POSTED
April 4, 2025

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