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Market Development Representative

Inovalon was founded in 1998 on the belief that technology, and data specifically, would empower the transformation of the entire healthcare ecosystem for the better, improving both outcomes and economics. At Inovalon, we believe that when our customers are successful in their missions, healthcare improves. Therefore, we focus on empowering them with data-driven solutions. And the momentum is building.

Together, as ONE Inovalon, we are a united force delivering solutions that address healthcare’s greatest needs. Through our mission-based culture of inclusion and innovation, our organization brings value not just to our customers, but to the millions of patients and members they serve.

Overview: The Market Development Representative I is responsible for prospecting, qualifying and generating new sales leads to support the Sales Team. This individual will be a highly motivated, self-starter with a strong sales dynamic, able to identify and develop new business prospects from multiple sources, including inbound marketing leads and prospect lists.

 

Duties and Responsibilities:

· Initiate outbound prospecting, qualifying, and contact verification for Inovalon services;

· Develop new business via telephone and mass communication such as email to introduce Inovalon services to prospect and existing customers;

· Identify appropriate buyers within the target market;

· Provide feedback to help identify prospects’ pain points to help determine how the Inovalon solution will speak to those needs;

· Build and cultivate prospect relationships by initiating communications and follow-up communications;

· Work with the Director, Marketing and Director, Digital Marketing to develop and grow the sales pipeline;

· Use Customer Centric™ sales techniques, process, and pipeline milestones to manage sales;

· Utilize Salesforce.com for contact management, opportunity tracking, sales pipeline management;

· Other duties as requested and/or determined;

· Maintain compliance with Inovalon’s policies, procedures and mission statement;

· Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon’s Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position;

· Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company; and

· Uphold responsibilities relative to the separation of duties for applicable processes and procedures within your job function.

 

Job Requirements:

· Recent college graduate (4 yr. degree required); work experience a plus

· Strong presentation phone skills;

· Excellent verbal and written communication skills;

· Good analytical skills;

· Ability to set and manage multiple priorities;

· Strong project management/organizational skills and exceptional attention to detail;

· Ability to build team unity; working with a cross-functional and diverse group;

· Self-motivated with strong organizational/prioritization skills; and

· Ability to work in a fast-paced environment and work effectively under pressure and meet deadlines.

 

Education:

· Bachelor's degree is required.

 

Physical Demands and Work Environment:

· Sedentary work (i.e., sitting for long periods of time);

· Exerting up to 10 pounds of force occasionally and/or negligible amount of force;

· Frequently or constantly to lift, carry push, pull or otherwise move objects and repetitive motions;

· Subject to inside environmental conditions; and

· Travel for this position will include less than 5% locally usually for training purposes.

Inovalon Offers a Competitive Salary and Benefits Package

In addition to the base compensation, this position may be eligible for performance-based incentives.

The actual base pay offered may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal equity.  At Inovalon, it is not typical for an individual to be hired at or near the top end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

Inovalon invests in associates to help them stay healthy, save for long-term financial goals, and manage the demands of work and personal commitments. That’s why Inovalon offers a valuable benefits package with a wide range of choices to meet associate needs, which may include health insurance, life insurance, company-paid disability, 401k, 18+ days of paid time off, and more.

Base Compensation Range
$17.79$18.27 USD

If you don’t meet every qualification listed but are excited about our mission and the work described, we encourage you to apply.  Inovalon is most interested in finding the best candidate for the job, and you may be just the right person for this or other roles. 

By embracing inclusion, we enhance our work environment and drive business success. Inovalon strives to provide equal opportunities to the communities where we operate and to our clients and everyone whom we serve. We endeavor to create a culture of inclusion in which our associates feel empowered to bring their full, authentic selves to work and pursue their professional goals in an equitable setting. We understand that by fostering this type of culture, and welcoming different perspectives, we generate innovation and growth. 

Inovalon is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirement. 

To review the legal requirements, including all labor law posters, please visit this link

Average salary estimate

$18028 / YEARLY (est.)
min
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$17779K
$18277K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Market Development Representative, Inovalon

Join Inovalon as a Market Development Representative in Bowie, MD, where you'll be pivotal in reshaping the healthcare landscape through data-driven solutions. Founded in 1998, Inovalon thrives on the belief that successful results for our clients lead to better healthcare outcomes. As a Market Development Representative, you'll be at the forefront of our sales efforts, engaging with prospects, and generating new business opportunities. Your day-to-day will include initiating outbound calls, qualifying leads, and utilizing Salesforce.com to manage your contacts and opportunities seamlessly. Whether you’re communicating via phone or crafting emails, you'll introduce Inovalon's innovative services to clients, providing valuable insights into their challenges. You'll work closely with our Marketing Directors to build a robust sales pipeline and develop meaningful relationships with potential buyers. We’re seeking a motivated self-starter with stellar communication skills and a knack for building rapport. If you have a recent college degree and a passion for making a difference in healthcare through innovative technology, don’t hesitate to apply. Your contributions will directly impact Inovalon's mission and the patients we serve. Plus, we offer a competitive salary and comprehensive benefits package that prioritizes your well-being and professional growth. Be ready to help us transform healthcare as a part of the Inovalon team!

Frequently Asked Questions (FAQs) for Market Development Representative Role at Inovalon
What are the responsibilities of a Market Development Representative at Inovalon?

As a Market Development Representative at Inovalon, your primary responsibilities will involve prospecting and qualifying new sales leads. You'll initiate contact with potential clients through various methods, including outbound calls and emails. Moreover, you'll work closely with the sales team to develop strategies that effectively address the healthcare challenges faced by our target audience and maintain relationships with existing clients.

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What qualifications are required for the Market Development Representative position at Inovalon?

To qualify for the Market Development Representative position at Inovalon, candidates must have a Bachelor's degree from a four-year institution. While prior work experience is a plus, strong communication skills and the ability to manage multiple priorities are crucial. The ideal candidate will also demonstrate good analytical abilities, excellent organizational skills, and the capacity to thrive in a fast-paced environment.

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How does Inovalon support the professional development of a Market Development Representative?

Inovalon is committed to the growth of its employees, especially those in the Market Development Representative role. We provide access to ongoing training and mentorship opportunities, enabling you to enhance your skills in sales and healthcare technology. Additionally, our inclusive culture encourages employees to pursue their professional goals within a supportive environment, fostering continuous personal and professional development.

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What is the work environment like for a Market Development Representative at Inovalon?

The work environment for a Market Development Representative at Inovalon is dynamic and collaborative. You will spend most of your time engaging with potential clients and collaborating with team members across departments. Our company culture emphasizes innovation and inclusion, ensuring that everyone feels empowered to contribute ideas and solutions that can lead to success within the healthcare ecosystem.

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What benefits does Inovalon offer to its Market Development Representatives?

Inovalon offers a competitive salary and a comprehensive benefits package for its Market Development Representatives. This includes health insurance, life insurance, a 401k plan, paid time off, and performance-based incentives. We emphasize employee well-being and provide resources to help you balance work and personal commitments while pursuing a fulfilling career.

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Common Interview Questions for Market Development Representative
How do you approach prospecting for new clients in your role as a Market Development Representative?

Start by outlining your strategy for researching and identifying potential leads. Explain how you utilize tools and resources, like CRM systems and market analysis, to find prospects. Highlight your proactive outreach methods, such as cold calling and email campaigns, emphasizing the importance of personalized communication in building rapport.

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Can you describe a time when you successfully convinced a potential client to consider your product or service?

Share a specific example that demonstrates your sales process, detailing your approach to understanding the client's needs and addressing their pain points. Discuss how you tailored your presentation to highlight the benefits of the product and effectively closed the conversation with a follow-up plan.

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What do you think is the most important skill for a Market Development Representative to have?

Communication is vital for a Market Development Representative. It facilitates relationship building, allows you to connect with prospects effectively, and helps in conveying the value of the services offered. Moreover, being a good listener enhances your ability to understand client needs and tailor your sales approach accordingly.

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How do you handle rejection or a negative response from a prospect?

Discuss your resilience and how you view rejection as an opportunity to learn. Explain that you follow up with thoughtful questions to understand the reasons behind the rejection. This feedback is invaluable for refining your approach and improving your chances with future prospects.

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Describe your experience using Salesforce or similar CRM tools.

If you have hands-on experience with Salesforce, share specific tasks you've performed, such as lead management, tracking sales activities, or generating reports. If you lack experience, express your willingness to learn and how you organizationally manage sales-related tasks.

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How do you prioritize your leads and manage your time effectively?

Talk about setting criteria for prioritizing leads based on factors such as engagement level or potential revenue. Discuss your time management techniques, like segmenting your daily schedule to allocate specific times for outreach, follow-ups, and admin tasks.

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What strategies would you use to understand a prospect's pain points?

Emphasize the importance of research and asking open-ended questions during conversations. This helps you uncover deeper insights into their challenges. Gaining empathy by putting yourself in their shoes allows you to tailor Inovalon's solutions specifically to their needs.

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How do you stay updated with industry trends and changes impacting healthcare?

Indicate your proactive approach to staying informed through reputable healthcare blogs, webinars, industry news, and professional networking. Saving time for continuous learning ensures that you can offer relevant insights and solutions to potential clients.

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Why are you interested in working for Inovalon as a Market Development Representative?

Express your admiration for Inovalon's mission to improve healthcare through technology and data. Discuss how the values of innovation and inclusion resonate with you and your passion for contributing to a meaningful cause, evoking your desire to be part of this transformative journey.

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What metrics do you think are essential for assessing your performance as a Market Development Representative?

Mention key performance indicators such as the number of leads qualified, conversion rates, and overall contribution to the sales pipeline. Discuss how these metrics help in evaluating your effectiveness and areas for improvement.

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Inovalon Holdings, Inc., a technology company, provides cloud-based platforms empowering a data-driven transformation from volume-based to value-based models throughout the healthcare industry. The company through, large-scale data interconnectivi...

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DATE POSTED
March 26, 2025

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