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Senior Market Development Representative - job 2 of 2

Inovalon was founded in 1998 on the belief that technology, and data specifically, would empower the transformation of the entire healthcare ecosystem for the better, improving both outcomes and economics. At Inovalon, we believe that when our customers are successful in their missions, healthcare improves. Therefore, we focus on empowering them with data-driven solutions. And the momentum is building.

Together, as ONE Inovalon, we are a united force delivering solutions that address healthcare’s greatest needs. Through our mission-based culture of inclusion and innovation, our organization brings value not just to our customers, but to the millions of patients and members they serve.

Overview: The Senior Market Development Representative is responsible for prospecting, qualifying through a discovery call and generating new sales leads to support Inovalon’s Sales Team. This individual will be a highly motivated, self-starter able to identify and develop new business prospects from multiple sources, including outbound marketing leads and prospect lists.

Duties and Responsibilities:

· Initiate outbound prospecting, qualifying, and appointment setting.

· Develop new business via telephone and email to introduce Inovalon services to prospect and existing customers.

· Consistently meets and exceeds dials, talk time and marketing qualified leads created metrics.

· Able to handle complex lead generation calls across different lines of business to many different job titles.

· Identify appropriate buyers within the target market; build and cultivate prospect relationships.

· Conduct discovery calls to obtain feedback to identify prospects’ pain points to help determine how Inovalon solutions will simplify administrative processes.

· Work as part of market driven team to develop and grow the sales pipeline.

· Actively contributes in weekly meetings by providing ideas and suggestions to the team.

· Use Customer Centric™ sales techniques, process, and pipeline milestones to manage sales.

· Utilize Salesforce.com for contact management, opportunity tracking, sales pipeline management.

· Complete product certification for Inovalon applications as it relates to the healthcare market segment assigned; and

· Other duties as requested and/or determined.

· Maintain compliance with Inovalon’s policies, procedures and mission statement.

· Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon’s Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position.

· Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company.

· Uphold responsibilities relative to the separation of duties for applicable processes and procedures within your job function.

Job Requirements:

· Current MDR or minimum of 6 months of sales/tele sales experience.

· Strong presentation phone skills.

· Excellent verbal and written communication skills.

· Good analytical skills.

· Ability to set and manage multiple priorities.

· Strong project management/organizational skills and exceptional attention to detail.

· Proficiency with MS Office suite and other software applications.

· Experience with Salesforce.COM or similar contact relationship management systems is preferred.

· Ability to build team unity; working with a cross-functional and diverse group.

Education:

· Bachelor's degree required.

Physical Demands and Work Environment:

· Sedentary work (i.e. sitting for long periods of time).

· Exerting up to 10 pounds of force occasionally and/or negligible amount of force.

· Frequently or constantly to lift, carry push, pull or otherwise move objects and repetitive motions.

· Subject to inside environmental conditions.

· Travel for this position will include less than 5% locally usually for training purposes

Inovalon Offers a Competitive Salary and Benefits Package

In addition to the base compensation, this position may be eligible for performance-based incentives.

The actual base pay offered may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal equity.  At Inovalon, it is not typical for an individual to be hired at or near the top end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

Inovalon invests in associates to help them stay healthy, save for long-term financial goals, and manage the demands of work and personal commitments. That’s why Inovalon offers a valuable benefits package with a wide range of choices to meet associate needs, which may include health insurance, life insurance, company-paid disability, 401k, 18+ days of paid time off, and more.

Base Compensation Range
$19.24$19.24 USD

If you don’t meet every qualification listed but are excited about our mission and the work described, we encourage you to apply.  Inovalon is most interested in finding the best candidate for the job, and you may be just the right person for this or other roles. 

By embracing inclusion, we enhance our work environment and drive business success. Inovalon strives to provide equal opportunities to the communities where we operate and to our clients and everyone whom we serve. We endeavor to create a culture of inclusion in which our associates feel empowered to bring their full, authentic selves to work and pursue their professional goals in an equitable setting. We understand that by fostering this type of culture, and welcoming different perspectives, we generate innovation and growth. 

Inovalon is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirement. 

To review the legal requirements, including all labor law posters, please visit this link

Average salary estimate

$19932 / YEARLY (est.)
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$19932K
$19932K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Market Development Representative, Inovalon

At Inovalon, we're all about transforming healthcare through technology and data, and we're on the lookout for a Senior Market Development Representative to join our team in Minneapolis, MN! This role is all about sparking connections and generating new leads to fuel our dedicated Sales Team. As a vital part of our operation, you'll be the driving force behind outreach initiatives, using your skills to engage potential clients over phone calls and emails. You'll dive into developing new business opportunities while consistently meeting targets and metrics. Think of yourself as a detective seeking to understand prospects' unique challenges – your discovery calls will uncover their pain points and reveal how Inovalon’s cutting-edge solutions can streamline their processes. With a focus on collaboration, you'll actively participate in team meetings, sharing insights and strategies that will propel us forward together. Your expertise in Salesforce.com will help you track your progress while you build and nurture relationships with key buyers across the healthcare landscape. Inovalon values a culture of inclusion and innovation, striving to not only support our customers but also to enhance the lives of the millions of patients they serve. Are you ready to take your career to new heights with us? Join us as we make waves in healthcare improvement and be a part of our mission to empower customers with data-driven solutions!

Frequently Asked Questions (FAQs) for Senior Market Development Representative Role at Inovalon
What are the responsibilities of a Senior Market Development Representative at Inovalon?

The Senior Market Development Representative at Inovalon is responsible for prospecting, qualifying leads, and generating new sales opportunities. This involves initiating outbound calls, developing business relationships, conducting discovery calls, and using sales techniques to understand and address clients' needs. Additionally, you will actively contribute to team meetings and manage your progress through platforms like Salesforce.com.

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What qualifications are required for the Senior Market Development Representative position at Inovalon?

To qualify for the Senior Market Development Representative position at Inovalon, you need at least a bachelor's degree and a minimum of 6 months of sales or tele-sales experience. Strong communication and analytical skills, proficiency with MS Office, and familiarity with Salesforce.com are also highly desirable. A proven ability to handle multiple priorities and maintain organization is essential.

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How does Inovalon support its Senior Market Development Representatives?

Inovalon provides its Senior Market Development Representatives with a competitive salary and a robust benefits package, including health insurance, 401k, and generous paid time off. The company emphasizes professional growth and offers opportunities for performance-based incentives, ensuring that you are equipped to succeed in your role while maintaining a work-life balance.

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What does the work environment look like for a Senior Market Development Representative at Inovalon?

The work environment for a Senior Market Development Representative at Inovalon is primarily sedentary, focusing on phone and computer work. You’ll be collaborating with a diverse, cross-functional team in a dynamic setting that encourages inclusion and innovation. Most of the work is done indoors, with minimal travel required, making it a comfortable and engaging place to thrive.

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What opportunities for advancement exist for a Senior Market Development Representative at Inovalon?

At Inovalon, there are numerous opportunities for advancement for a Senior Market Development Representative. With a dedication to professional growth, employees are encouraged to pursue further responsibilities and roles within the Sales Team. Regular feedback sessions and team contributions help you develop your skills, facilitating career progression in a supportive environment.

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Common Interview Questions for Senior Market Development Representative
How do you approach prospecting in a sales role?

In answering this question, emphasize your proactive strategies for identifying and reaching out to potential clients. Discuss how you research industries, qualify leads, and the importance of building relationships in your outreach efforts, using metrics to demonstrate your success.

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Can you describe a time when you exceeded sales targets?

Share a specific instance where you went above and beyond to achieve your sales objectives. Highlight the techniques you used, such as innovative outreach methods or effective follow-up strategies, and discuss the positive outcomes that resulted from your efforts.

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What strategies do you use to manage your time effectively?

Discuss your approach to setting priorities and how you leverage tools or software like Salesforce.com to keep track of your tasks. Provide examples of your organizational techniques and how they have helped you meet or exceed deadlines.

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How do you handle objections from potential clients?

Talk about how you listen actively to understand the objections and respond with empathy. Emphasize the importance of providing information that addresses concerns, guiding the conversation back to how Inovalon's solutions can benefit them, thus reinforcing your value proposition.

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What tools or software have you used in your previous sales roles?

Provide an overview of your experience with CRM systems like Salesforce.com, outlining how you've used them to manage data, track leads, and analyze performance metrics. Explain how these tools facilitate your sales process and enhance your efficiency.

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Why do you want to work at Inovalon?

Express your alignment with Inovalon's mission to improve healthcare through technology and data. Mention the compelling culture of inclusion and innovation and how you're excited to contribute to efforts that make a difference in the healthcare ecosystem.

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How do you keep yourself motivated during challenging sales periods?

Share techniques that help maintain your motivation, such as setting personal goals, celebrating small victories, or seeking support from colleagues. Discuss how perseverance and a positive attitude are key to overcoming challenges in sales roles.

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What do you think is the most important skill for a Senior Market Development Representative?

Identify key skills such as communication, relationship building, and analytical ability. Explain why you believe these are essential for understanding client needs and effectively addressing them, positioning yourself as a knowledgeable and skilled candidate for the role.

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How do you approach learning about new products or services?

Discuss your method for familiarizing yourself with new offerings, such as completing product certifications or regularly consulting with product teams. Highlight the importance of understanding the product details in order to effectively communicate the value to potential customers.

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Can you provide an example of teamwork in a sales environment?

Share a specific experience where you worked collaboratively with colleagues to achieve a sales goal. Emphasize how open communication, sharing ideas, and supporting one another contributed to the overall success of the team.

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Inovalon Holdings, Inc., a technology company, provides cloud-based platforms empowering a data-driven transformation from volume-based to value-based models throughout the healthcare industry. The company through, large-scale data interconnectivi...

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DATE POSTED
March 26, 2025

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