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Business Development Executive, APAC

At Instructure, we are dedicated to empowering EdTech providers and educational organisations to unlock their full potential through innovative technology solutions. Our mission is to provide intuitive products and services that simplify learning and personal development, foster meaningful relationships, and inspire progress in education and careers. We believe in giving smart, creative, and passionate individuals the opportunity to make a significant impact in the world of EdTech. 


Reporting to the APAC Director, the role of the Business Development Manager will focus on proactively managing the business development activities and taking Parchment’s (now part of Instructure) solutions to new customers in the ANZ and South-East Asia market. Instructure has a strong regional position established with an existing customer-base and market presence (My eQuals in ANZ; and Parchment Digitary Services in SE Asia), with this being an important role to leverage and extend, by enabling new customers to avail of Parchment’s full suite of progressive digital solutions in the respective target markets. The Business Development Manager will come from a strong results-driven background, with a desirable experience selling SaaS; and working with and understanding education institutions. An ability to appreciate and navigate the industry, including strong insights and experience with decision-making processes to effectively position Parchment’s solutions with the appropriate stakeholders is imperative. The Business Development Manager will be able to clearly articulate wins, challenges and how the outcomes were achieved or occurred. 


The Business Development Manager will demonstrate strong presentation skills, be measured, be collaborative in engagement, develop and initiate ideas into actions, be comfortable with engaging cold and warm leads and in general have a proactive mindset and approach that is focused on success – for education institutions, learners, employers and Parchment.


We are looking for an enthusiastic and proactive person, who will engage directly with education institutions one-to-one and in groups where applicable. From registered training organisations in Australia, to private training establishments in New Zealand, higher education institutions in SE Asia and a variety of other customers, the opportunity to build and execute a large pipeline in the region awaits. You will be required to meet regularly with key customer stakeholders, developing strong relationships and providing timely propositions to advance opportunities and achieve sales targets. You will be required to maintain updates in Salesforce CRM and associated systems, comfortable with performing day-to-day activities to meet deadlines, whilst being adaptable to changing needs as the business continues to grow.


This is a fantastic opportunity to join an organisation that has had significant wins and expansion over the last few years around the world, with fantastic solutions and an exciting roadmap that will have a significant impact on learners worldwide being able to be recognised with a comprehensive record of learning, skills and capabilities with verified credentials.




Responsibilities:
  • Achieve revenue targets and generate new business
  • Identify strategic and business growth opportunities
  • Continuously maintain a deep understanding of our product solutions to ensure effective presentation pitches and customer requirements can be addressed 
  • Present and communicate strongly to decision makers and influencer groups, with an outcome-driven approach to move opportunities through the customer buying process
  • Be an expert in Parchment’s  solutions and how to sell it into your defined market
  • Proactively identify and develop business relationships with potential customers and ensure a strong pipeline of opportunities is maintained at various stages of the sales cycle
  • Develop customer accounts plans and methodically drive the customer through our sales process and sales methodologies to onboardingIdentify customer pain points and align USP to match
  • Coordinate the right internal team members into presentations, demonstrations, technical workshops and tender requirements where applicable
  • Consistently apply and utilise Salesforce, including methodology and structure to manage and process opportunities for achieving targets and overall management
  • Develop proposals that address customer requirements, needs, concerns and objectives
  • Complete tender responses and associated procurement requirements with customers
  • Negotiate agreements and handle objections by clarifying and working through differences to a positive conclusion
  • Actively source customers and execute ways to engage with potential customersWork with marketing, wider commercial team and other stakeholders in developing effective collateral and initiatives for campaigns and overall engagement


Qualifications:
  • Bachelor’s Degree (or equivalent experience)
  • 1+ years experience selling into the education sector; or
  • 1+ years experience selling SaaS or similar technology solutions
  • Fluent in English (written and verbal)


Skills and Experience:
  • Good experience working in similar roles or aligned sales activities and tasks
  • Proven sales experience of selling outcomes, meeting or exceeding targets
  • Proven ability to drive the sales process from plan to closureAbility to communicate, present and influence all levels of the organisation, excelling at building and leveraging strong business relationships
  • Exceptional communication and interpersonal skills
  • Highly motivated, energetic and customer-focused approach/mentality
  • Worked in a SaaS based organisation or have serviced SaaS solutions for customers
  • Worked in/with higher education and vocational education institutions is preferred
  • Calm and focused under pressure
  • Excellent communication and presentation skills, both written and verbal
  • Knowledge and experience using Salesforce is highly favourable
  • Flexible approach to work and strong time managementProven sense of urgency in completing tasks and meeting deliverables
  • Ability to work independently and able to organise workloads and manage time, including adjusted priorities and tight deadlines


Key Preferences/Characteristics:
  • Strategic selling
  • Higher Education experience
  • SaaS experience
  • Strong negotiator
  • Curious
  • Strong communication
  • Resilient


We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.


At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.


All Instructure employees are required to successfully pass a background check upon being hired.

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What You Should Know About Business Development Executive, APAC, Instructure

At Instructure, we’re on a mission to empower EdTech providers and educational organisations with innovative technology solutions, and we’re looking for a passionate Business Development Executive for the APAC region to join our talented team in Australia. This exciting role will see you reporting directly to the APAC Director, where you’ll be at the forefront of expanding Parchment’s reach in the ANZ and South-East Asia markets. You will cultivate relationships with new clients, showing them how our cutting-edge digital solutions can transform their educational curriculum. With a robust operational history and a solid customer base, you have the chance to leverage existing successes and push forward with innovative strategies to attract more clients. If you have a strong sales background, particularly in Software as a Service (SaaS) or higher education, this is your opportunity to shine. You’ll be navigating the educational landscape, identifying key decision-makers, and articulating how Parchment can meet their needs. You’ll invest time in understanding customer pain points while engaging with diverse stakeholders from registered training organisations in Australia to educational institutions in SE Asia. Your enthusiasm and proactive mindset will empower you to create a robust pipeline and achieve ambitious revenue targets. Plus, you’ll enjoy collaborating with internal teams to develop standout presentations and proposals that resonate with our clients. This is more than just a sales role; it’s a chance to make a meaningful impact on learners worldwide. Join us at Instructure, where your ideas and efforts can lead to significant educational advancements and help foster positive change!

Frequently Asked Questions (FAQs) for Business Development Executive, APAC Role at Instructure
What are the main responsibilities of a Business Development Executive at Instructure?

As a Business Development Executive at Instructure, your primary responsibilities include achieving revenue targets, identifying and developing strategic business opportunities, and building relationships with potential customers in the APAC region. You'll engage decision-makers to present Parchment's innovative solutions, manage the sales process through various stages, and maintain an active pipeline in Salesforce CRM, integrating feedback and performance metrics to drive success.

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What qualifications are needed to apply for the Business Development Executive role at Instructure?

To apply for the Business Development Executive position at Instructure, candidates should possess a Bachelor’s Degree or equivalent experience, along with at least one year of experience in selling SaaS or technology solutions, preferably in the education sector. Additionally, fluency in English, strong communication skills, and an understanding of Salesforce CRM are crucial for success in this role.

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How does the Business Development Executive contribute to Instructure's mission?

The Business Development Executive at Instructure plays a vital role in achieving our mission by engaging educational institutions and demonstrating how our innovative solutions can enhance learning experiences. By establishing and nurturing relationships, the Executive helps to drive adoption of Parchment's technology, ultimately supporting the goal of improving education and personal development within the APAC region.

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What skills are essential for success as a Business Development Executive at Instructure?

Success as a Business Development Executive at Instructure hinges on several key skills, including exceptional communication and interpersonal abilities, proven sales experience, and strong negotiation skills. A proactive attitude, strategic thinking, and the capability to navigate the education sector effectively are also critical in driving successful outcomes for both customers and the company.

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What is the work environment like for a Business Development Executive at Instructure?

The work environment at Instructure for a Business Development Executive is dynamic and collaborative, fostering creativity and teamwork. Employees are encouraged to operate independently while managing their time effectively. The company values diversity and inclusion, striving to create an enjoyable workplace where innovative ideas can flourish, contributing to both individual and organizational success.

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Common Interview Questions for Business Development Executive, APAC
Can you describe your experience selling SaaS solutions in the education sector?

When answering this question, come prepared with specific examples from past roles where you've successfully sold SaaS products to education institutions. Highlight your understanding of the customer’s needs and how your solutions addressed their challenges, emphasizing any metrics or outcomes that demonstrate your success.

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How do you identify and develop relationships with potential clients?

Discuss your strategic approach to identifying prospects, using tools like LinkedIn and industry databases. Explain how you initiate contact, build rapport, and maintain relationships, ensuring you illustrate your ability to personalize your approach for different stakeholders in the education sector.

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What strategies do you use to meet your sales targets?

Detail your sales strategy, emphasizing skills such as setting clear, achievable goals; tracking performance; and adapting your approach based on feedback and results. Be sure to mention any methodologies you follow or tools you use to keep your pipeline organized.

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Can you walk us through your process for preparing a sales presentation?

Outline your process by explaining how you first research your audience to tailor your presentation to their specific needs. Discuss the importance of crafting a clear, compelling message, using visuals effectively, and practicing delivery to enhance confidence and ensure you address potential client questions.

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Give an example of how you've used Salesforce in your previous roles.

Provide a specific example of how you've utilized Salesforce to manage leads and sales opportunities. Explain how you tracked your sales processes, captured customer interactions, and analyzed data to improve your overall performance and meet your targets.

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What do you consider important when negotiating with clients?

Discuss the importance of understanding the client's needs and being empathetic during a negotiation. Highlight your technique of finding common ground, remaining flexible, and focusing on creating win-win outcomes to foster long-term relationships.

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How do you handle objections during the sales process?

Explain your approach to listening carefully to the client's concerns, acknowledging their points, and addressing them with factual information. Demonstrate your ability to remain calm and persuasive without being pushy, ensuring the client feels heard and valued.

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What role does collaboration play in your sales strategy?

Highlight the importance of teamwork in your sales approach. Share experiences where you collaborated with colleagues from different departments, such as marketing or product teams, to create more effective sales strategies and enhance overall outcomes.

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What motivates you to achieve success in a sales role?

Share your personal motivation, whether it's meeting targets, fostering client relationships, or contributing to a team’s success. Illustrate with examples of past achievements that provide insight into what drives you in the fast-paced world of sales.

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What are the biggest challenges you foresee as a Business Development Executive at Instructure?

Demonstrate your awareness of potential challenges, such as a competitive market or evolving educational needs. Discuss how you would proactively address these through market research, strategic planning, and continuous learning to remain adaptable in a changing landscape.

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Our mission is to inspire everyone to learn together. We work toward this goal by focusing on openness, relationships, equality, ownership, and simplicity. These values apply across the board: to our software and services; our coworkers, customers...

143 jobs
MATCH
VIEW MATCH
BENEFITS & PERKS
Health Savings Account (HSA)
Dental Insurance
Vision Insurance
Disability Insurance
Flexible Spending Account (FSA)
Family Medical Leave
Paid Holidays
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
March 28, 2025

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