Sr. Associate, Paid Search

As a Sr. Associate, Paid Search at KINESSO, your main responsibility is to manage paid search media campaigns, providing tactical recommendations while also executing and optimizing strategies across platforms like Google and Bing. You’ll prepare insightful performance reports, recommend optimizations, and ensure the campaigns meet client KPIs, fostering a collaborative atmosphere through mentoring junior team members.

KINESSO seeks candidates with at least 2 years of experience in paid search media management and familiarity with platforms like Google Ads and Bing. A strong understanding of campaign execution, optimization techniques, and communication skills for report presentation are essential, though a college degree is not required.

In the Sr. Associate, Paid Search role at KINESSO, you'll ensure team success by effectively managing campaigns, offering strategic input, and mentoring junior associates. Your experience in optimizing paid search will be invaluable, as you share insights and drive results that align with our clients' needs, fostering a culture of continuous improvement and collaboration.

Proficiency in MS Office applications such as Excel, PowerPoint, and Outlook is important for the Sr. Associate, Paid Search at KINESSO. Additionally, hands-on experience with Google Ads, Bing Ads, and SA360 will empower you to execute and optimize campaigns effectively, leveraging data-driven insights to enhance overall performance.

As a Sr. Associate, Paid Search at KINESSO, you’ll enjoy a competitive salary, discretionary time off, comprehensive health benefits, a 401(k) plan, and opportunities for professional development. KINESSO emphasizes employee well-being by offering wellness days and appreciation weeks, demonstrating a commitment to both personal and professional health.

When addressing your experience with managing paid search campaigns, structure your response by highlighting specific platforms you've worked with, such as Google Ads or Bing. Discuss the types of campaigns you've run, the KPIs you tracked, and any strategies you used to optimize performance. Be sure to include any notable results or learnings from these campaigns.

To answer how you select keywords, emphasize your research methods, such as using keyword planning tools and analyzing competitors. Explain how you consider search intent and relevance to the target audience, aiming to balance high-volume keywords with long-tail options to optimize both reach and cost-efficiency.

Your response should showcase your problem-solving skills. Discuss a specific campaign, outlining the initial challenges you faced, the modifications you made (such as adjusting bids or changing ad copy), and the resulting improvements. Use data to illustrate your points, such as increased CTR or lower CPA.

Discuss your analytical approach by mentioning the KPIs you monitor, such as conversions, CTR, and ROI. Explain how you generate performance reports and use tools or software to gather data. Describe how you draw actionable insights from the data to inform future campaign strategies.

To convey your dedication to professional growth, mention resources you follow, such as industry blogs, webinars, or forums. Highlight any certifications you pursue to enhance your skills and knowledge in paid search, showcasing your proactive approach to staying ahead of industry trends.

When discussing your communication style, describe how you tailor your reports to reflect the client's business goals. Mention specific metrics you present and how you highlight successes as well as areas for improvement. Your ability to communicate complex data in an understandable way is crucial.

Highlight your organizational strategies, such as using project management tools or prioritizing tasks based on urgency and importance. Discuss your ability to remain calm under pressure and how you ensure consistency in quality across all campaigns despite time constraints.

Explain how you monitor spending against the budget and make adjustments based on campaign performance. Discuss methods for optimizing budget allocation among different keywords or ads to achieve the best results while adhering to financial guidelines.

Detail a comprehensive training approach that includes introducing them to tools, explaining best practices, and guiding them through real campaign setups. Emphasize the importance of hands-on practice and regular feedback sessions to foster their development.

Share insights on ongoing trends such as increased automation, the importance of AI in optimizing campaigns, and the shift towards mobile-first advertising. Your ability to predict industry changes will demonstrate your expertise and forward-thinking approach.