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Creative Strategist

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WHO ARE WE?

Kaliber is pioneering change in the industry by making strides in advancing campaign insights, automation, and performance branding. We focus on delivering practical, measurable impact for both short- and long-term goals. We’re reimagining what it means to be an agency—one you can trust, rely on, and that champions its people as some of the most talented in the game.

If you’re a change-maker who thrives on taking on the giants and shaking trees until the snakes fall out, we are the team for you.

At Kaliber, we don’t just talk about change—we lead it. By attracting and empowering the best talent, we create value for the clients who appreciate what we’ve built and where we’re going.

Our change-making impact:

Launched APAC Marketers into 7 countries to help marketers find jobs, opportunities, and each other
Introduce Performance Branding principles to the world to turn a buzzword into an actionable strategy
Piloting a 4-Day Work Week in 2025.

ABOUT THE ROLE

Kaliber Asia is seeking a Creative Strategist to bridge the gap between creative and performance marketing. This role is ideal for someone who has a creative background but recognizes that data is a key ingredient to delivering successful content and creatives for Kaliber's clients.

As a creative strategist, you will be working closely with growth marketers and the creative team to audit/dissect best and worst-performing creatives, uncover insights, deliver high-impact creative concepts, and be a trusted advisor to Kaliber's clients on all things creative. You'll work closely with clients, performance marketers, and creative teams to craft strategies that drive conversions while elevating brand equity. You’ll develop insight-driven creative frameworks, guide campaign execution, and continuously optimize based on data.

KEY RESPONSIBILITIES

Creative Consulting (40%)

Audit the client's brand, key messages, and creatives.
Deep dive into creative performance of client's campaigns.
Deploy creative and storytelling frameworks that are proven to deliver against the key objective
Devise new creative concepts by leveraging past and present campaign performance data.
Champion the performance branding from a creative standpoint
Client consultation

Creative Delivery (30%)

Produce creative briefs for the design and content team to execute upon.
Review creative output, ensuring that outputs align to objectives as outlined in the brief.
Work with growth managers on the reporting of creative performance to the client, providing insights and recommendations to optimize creatives to drive results.

Development of Creative Best Practices (15%)

Documentation and consolidation of all ad performance and insights to determine Creative Best Practices that provides guidance to future creative development.
Deploy a test and learn plan across Kaliber's portfolio of clients to further enhance knowledge building of creative best practices.

Innovation (15%)

Deploy Generative AI into creative strategy workflows to transform productivity while maintaining a high standard.
Stay ahead of industry trends in branding, creative, and storytelling

WHAT YOU WILL BRING

The minimum qualifications for this role include:

5+ years of experience in a creative field such as design or copywriting with at t least 2+ years of proven experience in developing and executing creative strategy
Strong ability to translate creative insights into strategic initiatives that drive brand and business goals
Strong understanding of branding metrics
Skilled proficiency in directly managing and strategizing for Google Ads and Facebook Ads as a minimum

Preferred qualifications for this role include:

Experience crafting brand positioning and messaging frameworks for digital-first brands
Proven ability to develop high-converting, on-brand ad creatives for paid campaigns
Strong client communication skills—able to present creative strategies, explain data insights, and guide stakeholders.
Passionate about the intersection of creative storytelling and performance marketing
Experience with Project Management software (bonus points if you’re a ClickUp pro!)
Exceptional written, spoken, and presentation skills that bring clarity and excitement to your ideas
Ready to bring your A-game and collaborate with stakeholders from across the board

Traits that make you a great fit for Kaliber

Aligned with Our Core Values: You are transparent, communicative, people-centric, and deeply skilled in your craft
Team-Centric & Proactive: You naturally engage and collaborate within a team environment
Self-Starter with Initiative: You don’t wait for instructions; you see what’s needed and take action
Curious about the Bigger Picture: You strive to understand what drives performance and business success
Detail-Oriented & Quality Driven: You don’t settle; you consistently uphold high

HAVE YOU MADE IT THIS FAR?

If you’re still reading, we think there’s a strong chance you might be our kind of person—and maybe you think that we could be a good fit too! Go and send in that application :)

Average salary estimate

$80000 / YEARLY (est.)

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$70000K

$90000K

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What You Should Know About Creative Strategist, Kaliber Asia

At Kaliber, we're excited to announce an opportunity for a Creative Strategist to join our innovative team! As a Creative Strategist, you'll play a pivotal role in bridging the gap between creativity and performance marketing. We're not just any agency; we're on a mission to redefine what it means to create impactful campaigns that drive measurable results. With over 5 years of experience in a creative field, you're already familiar with the importance of data in crafting compelling content. Here, you'll collaborate with talented growth marketers and designers to analyze the performance of creatives, often diving deep into past campaigns to extract valuable insights. Your creative prowess will shine as you produce impactful briefs, develop revolutionary ad concepts, and mentor clients on creative strategies that break the mold. Life at Kaliber involves crafting strategies that elevate brand equity and drive conversions, all while keeping an eye on industry trends and innovations, including yoga-inducing AI. We're a team that values transparency, collaboration, and proactive approaches to problem solving. If you're a curious self-starter with a killer instinct for creativity, we’d love to have you on board as we push the boundaries of performance branding. Say goodbye to conventional agency life—at Kaliber, every day is an opportunity to make real change happen!

Frequently Asked Questions (FAQs) for Creative Strategist Role at Kaliber Asia

What responsibilities does a Creative Strategist at Kaliber have?

As a Creative Strategist at Kaliber, your responsibilities include auditing client brands and creatives, analyzing campaign performance, and developing high-impact creative concepts. You'll collaborate closely with growth marketers and the creative team to produce creative briefs, ensure quality output, and implement insights that elevate brand strategy.