Marketing Operations Specialist

As a Marketing Operations Specialist at Kobie, your responsibilities include planning, setting up, and monitoring loyalty marketing campaigns within various marketing automation systems. You will gather and refine campaign goals, oversee multi-channel messaging, proofread digital content, manage project statuses, and recommend process improvements to ensure campaign effectiveness.

To be successful as a Marketing Operations Specialist at Kobie, candidates should have at least 3 years of experience in digital campaign management or a related role, along with 2 years of QA experience focused on marketing materials. Additionally, familiarity with HTML, strong analytical skills, and proficiency in marketing automation platforms are critical.

In the Marketing Operations Specialist role at Kobie, you will work with tools like Marketo, Airship, and Salesforce Marketing Cloud, as well as performance analytics platforms to monitor and optimize campaigns. Experience with HTML, CSS, and cross-browser testing tools would also be beneficial.

Kobie is committed to the professional growth of its employees. As a Marketing Operations Specialist, you will have access to career development strategies, competitive pay, and opportunities for title progression. An emphasis is placed on mentorship and ongoing training to help you excel in your career.

At Kobie, the culture is fun, inclusive, and driven by shared values. Employees are encouraged to embrace diversity and bring their authentic selves to work. With flexible work options, supportive leadership, and a focus on mental and physical health, you'll find a workplace that truly values and trusts its teammates.

When answering this question, highlight your past roles where you managed digital campaigns, focusing on specific platforms and the types of campaigns led. Explain the strategies used to optimize campaigns and the outcomes achieved, emphasizing your analytical skills.

Discuss your approach to QA, including the steps you take to proofread content, check for consistency, and validate the technical aspects of digital assets. Mention any tools you use and how you handle feedback or issues that arise during the QA process.

In your answer, list the marketing automation platforms you've worked with, such as Marketo or Salesforce Marketing Cloud. Provide examples of how you've utilized these tools in campaigns, emphasizing your familiarity with features and functionalities that improve campaign performance.

Share a specific example of a challenging marketing project, explaining the hurdles you faced and the steps you took to address them. Focus on your problem-solving skills, collaboration with team members, and adjustments made to stay on track.

Discuss the importance of personalization and segmentation in your campaign strategies. Provide specific examples of how you've executed multi-channel campaigns, focusing on coordination and optimizing user experiences across different platforms.

Share the resources you rely on, such as industry blogs, webinars, or professional networks. Talk about recent trends you've noticed and how you've applied that knowledge to improve your campaigns at previous roles.

Describe your time management strategies, such as prioritization, use of task management tools, or setting deadlines for yourself. Provide an example of how you successfully juggled multiple projects and delivered on time.

Discuss the importance of A/B and multivariate testing in optimizing campaign performance. Share examples of tests you've conducted, the insights gained, and how those insights influenced your overall strategy.

Explain your approach to receiving and integrating feedback, emphasizing open communication with stakeholders. Discuss a situation where feedback led to significant improvements in your marketing efforts.

Reflect on what excites you most about the role, such as the ability to leverage data to drive user engagement, collaborating with various teams, or the satisfaction of seeing successful campaigns come to life. Make it personal and show your passion for the field.