Paid Media Manager, Native - job 1 of 2

As a Paid Media Manager, Native at Launch Potato, you'll be responsible for planning, launching, and scaling end-to-end Native advertising campaigns across various platforms. This includes achieving a minimum of 1.2x return on ad spend (ROAS), creating compelling ad creatives, and conducting in-depth data analysis to inform your campaign strategies. You’ll also need to collaborate with cross-functional teams to ensure all aspects of the campaign are aligned with our goals.

To be considered for the Paid Media Manager, Native role at Launch Potato, candidates must possess at least 4 years of proven experience managing Native advertising campaigns with a monthly ad spend of over $100,000. Additionally, expertise in platforms like Taboola, Outbrain, and Revcontent, along with strong skills in data analysis and crafting engaging ad creatives, is essential for success in this position.

Launch Potato is committed to fostering a diverse and inclusive work environment that supports professional growth. As a Paid Media Manager, Native, you'll have opportunities to develop your skills through collaborative efforts with other departments, leading campaign initiatives, and potentially managing a team in the future. The company encourages continuous learning and innovation, ensuring that you can thrive in your role.

At Launch Potato, the Paid Media Manager, Native is an integral part of a diverse and energetic team. You'll work closely with various cross-functional teams, ensuring seamless collaboration and alignment on campaign goals. The supportive environment promotes sharing insights and driving creative strategies, making teamwork a key component of success in this role.

Candidates for the Paid Media Manager, Native role at Launch Potato should have expertise in Native platforms such as Taboola, Outbrain, and Revcontent. Additionally, proficiency in data analysis tools like Excel, Looker, PowerBI, or Tableau is important for making informed decisions. Familiarity with creative design tools like Canva or Photoshop is also beneficial for crafting compelling ad creatives.

When answering this question, highlight your previous roles where you managed Native advertising campaigns. Discuss the platforms you've worked on, the scale of your campaigns, and specific outcomes you achieved, such as ROAS improvements or successful ad creatives.

Emphasize your analytical mindset. Describe the tools you use for data analysis and how you interpret metrics to inform campaign decisions. Provide examples of how data analysis led to successful optimizations in your past campaigns.

Prepare a specific case study of a campaign where you had a significant impact. Discuss the objectives, strategies employed, creative aspects, and the results achieved. Highlight metrics like engagement, conversions, or ROAS as quantifiable outcomes.

Discuss your creative process, including brainstorming sessions, testing different concepts, and gathering data to inform your designs. Mention any tools you utilize for creative creation and your understanding of what resonates with the audience.

Highlight your communication skills and give examples of how you've effectively collaborated with teams in previous roles. Explain your strategies for ensuring alignment on campaign goals and leveraging input from different departments.

Discuss how you manage budgets and monitor campaign performance meticulously. Explain your approach to A/B testing, tweaking bids, and scaling successful ads while minimizing waste and maximizing returns.

Mention relevant industry blogs, webinars, or communities you engage with to keep your skills sharp. Discuss the importance of continued learning in the dynamic landscape of digital advertising.

List metrics like ROAS, CTR, CPA, and conversion rates. Explain why these metrics are crucial for understanding campaign success and how you use them to guide future strategies.

Share your time management techniques, such as establishing a prioritization matrix and clear timelines. Explain how you handle competing demands while ensuring that all campaigns are adequately resourced.

Provide a solid overview of direct response marketing and its objectives. Describe how these principles influence your strategies for ad creatives and targeting in your campaigns.