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Acquisition Marketing Manager

Laundryheap is an on-demand laundry and dry-cleaning service redefining the convenience of cleanliness. Operating globally, we are committed to delivering exceptional services with speed and efficiency, all while making a positive impact in the communities we serve. Join our team and be part of a fast-growing, innovative company shaping the future of laundry care.

Role Overview:

We are seeking a highly skilled and results-driven Acquisition Marketing Manager to join our Marketing team of 5 in India and the UK. Reporting to the CMO, you will play a pivotal role in driving new customer growth through innovative and effective paid marketing strategies across our core territories. This role requires a blend of both hands-on skill and strategic & creative thinking as well as expertise in ensuring campaigns are locally nuanced and globally impactful.

Key Responsibilities:

  • Campaign Ownership: Design, execute & optimise paid digital campaigns across multiple digital channels to drive acquisition for both web and app platforms.
  • Growth Strategy: Develop & implement experiments to uncover new growth levers, ensuring continuous improvement in campaign performance.
  • Data-driven Decision Making & Analysis: Extract, analyse, and interpret campaign data to identify trends, derive insights, and report internally.
  • Creative Planning: Collaborate with internal & external teams to develop creative assets informed by customer insights, industry best practices and identified testing requirements.
  • Agency Management: Oversee external agencies to ensure they deliver results aligned with strategic goals, fostering strong partnerships & focusing on constant growth.
  • Collaboration & Stakeholder Management: Build and maintain strategic relationships across teams, ensuring seamless communication and alignment with company objectives.
  • International Outlook: Plan & run campaigns with deep consideration of regional and country-specific requirements; balancing global strategy with local activation needs.

We’d like to hear from you if you have:

  • Minimum of 5 years experience of hands-on experience running digital marketing campaigns for a consumer brand operating across multiple countries & languages.
  • Strong expertise in managing paid digital channels (e.g., Google Ads, Meta, TikTok, programmatic, etc.) for both web and app campaigns.
  • Proven track record of managing activity to KPIs such as CPA, ROAS, and revenue goals with a demonstrated history of driving profitable results at scale.
  • Experience with growth experimentation, and a/b testing.
  • Strong analytical skills & a data-driven mindset; comfortable working with large datasets to create actionable insights.
  • Interest in using customer knowledge to inform and enhance creative development & audience planning.
  • A proactive, agile thinker with a growth mindset.
  • Proven ability to manage agencies effectively, holding them accountable for delivering results.
  • Strong relationship-building skills with the ability to manage cross-functional stakeholders strategically.
  • Familiarity with digital creative best practices and an ability to plan proactively for content needs.
  • Ability to commute to the office (a We-Work location in Central London) a few times a month.

Work Schedule and Patterns:

  • 9-hour shift (8 working hours)
  • Monday to Friday
  • Hybrid Role, London Based

Note:

  • Candidates who have a valid permit to work in the UK can only apply for the role.
  • Immediate joiners are preferred.
  • This is a Hybrid/WFH role.

Why Join Us?

At Laundryheap, we’re revolutionizing how people manage their laundry and dry cleaning. As a fast-growing global company, we offer an exciting opportunity to make a real impact while working in a dynamic, innovative environment.

Here’s why you’ll love being part of our team:

  • 🌟 Collaborative Team: Join a talented and supportive Marketing team spanning the UK and India, where teamwork drives success.
  • 🚀 Strategic Impact: Take ownership of customer acquisition strategies and directly shape the future growth of our business.
  • 🌍 Global Reach: Work on campaigns that influence diverse markets around the world.
  • 📈 Career Growth: Be part of a rapidly scaling company with endless opportunities to grow and lead.
  • 💡 Innovative Culture: Bring your ideas to life in a company that values creativity and data-driven decision-making.
  • 🌱 Purpose-driven: Make an impact not just for customers but for the planet, as we prioritize sustainable practices.

Step into a role where your expertise shapes the future of on-demand services. At Laundryheap, we thrive on ambition, proactivity, and a can-do attitude. If you're a confident decision-maker ready to make an impact, we’d love to welcome you to our dynamic international team. Don’t miss this opportunity—apply today!

Average salary estimate

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What You Should Know About Acquisition Marketing Manager, Laundryheap

At Laundryheap, we're on the lookout for a talented Acquisition Marketing Manager to join our dynamic Marketing team. Operating in both India and the UK, we’re redefining the convenience of laundry and dry cleaning by providing on-demand services that are not only fast but make a positive impact on our communities. In this pivotal role, you'll collaborate with the CMO to spearhead new customer growth through innovative paid marketing strategies that resonate across various territories. You'll dive into the nitty-gritty of campaign ownership, executing and optimizing paid digital campaigns across channels like Google Ads, Meta, and TikTok. If you’ve got a knack for data-driven decisions, love collaborating creatively with teams, and have a growth mindset, this might be your perfect fit. With a strong emphasis on agency management and stakeholder communication, you'll ensure our campaigns are as effective locally as they are globally. At Laundryheap, we value innovation and are committed to fostering a collaborative atmosphere where your unique ideas can shine. If you have a solid background in digital marketing—at least five years running successful campaigns for consumer brands—we’d be thrilled to hear from you. With a hybrid work model and a supportive team culture, you’ll find plenty of opportunities for personal and professional growth. Join us to make a real difference in how people approach laundry care worldwide!

Frequently Asked Questions (FAQs) for Acquisition Marketing Manager Role at Laundryheap
What are the key responsibilities of an Acquisition Marketing Manager at Laundryheap?

As an Acquisition Marketing Manager at Laundryheap, you will be responsible for designing, executing, and optimizing paid digital campaigns across multiple channels. Your role will include driving customer acquisition for our web and app platforms, developing growth strategies, analyzing campaign data, and overseeing creative planning with internal and external teams.

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What qualifications are required for the Acquisition Marketing Manager position at Laundryheap?

Applicants for the Acquisition Marketing Manager role at Laundryheap should have a minimum of five years of hands-on experience in running digital marketing campaigns for consumer brands across diverse geographical markets. Strong expertise in managing paid digital channels, a proven track record of achieving KPIs, and analytical prowess with large datasets are also essential for success in this position.

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How does Laundryheap promote career growth for Acquisition Marketing Managers?

Laundryheap is committed to fostering career growth for its Acquisition Marketing Managers by offering opportunities to lead customer acquisition strategies and work on global campaigns. With a supportive team culture that values creativity, employees can expand their skills and make a tangible impact as the company rapidly scales.

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What does the hybrid work model look like for the Acquisition Marketing Manager at Laundryheap?

The Acquisition Marketing Manager position at Laundryheap is hybrid, requiring some commuting to a We-Work location in Central London a few times a month. This flexible arrangement supports work-life balance while ensuring collaboration with a talented team spread across India and the UK.

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What is the company culture like at Laundryheap for an Acquisition Marketing Manager?

At Laundryheap, the culture is collaborative and innovative, encouraging team members to bring their ideas to life. As an Acquisition Marketing Manager, you’ll thrive in a dynamic environment that values data-driven decision-making and fosters personal connections across functions, all while making a positive impact on our customers and the planet.

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Common Interview Questions for Acquisition Marketing Manager
Can you describe your experience with paid digital marketing channels relevant to the Acquisition Marketing Manager role?

When sharing your experience, focus on specific channels you've managed, results you've achieved, and what strategies worked best for your campaigns. Highlight your familiarity with various tools and platforms used in managing campaigns like Google Ads and Meta.

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How do you approach data analysis for measuring campaign performance as an Acquisition Marketing Manager?

Discuss your process of extracting and analyzing data from campaigns to identify trends. Emphasize your ability to interpret analytics and convert that information into actionable insights to optimize future marketing strategies.

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What strategies have you used in past roles to improve customer acquisition?

Be prepared to share specific strategies or experiments you've implemented that successfully drove customer acquisition. Discuss any growth initiatives or A/B testing you've undertaken and the measurable outcomes.

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Tell us about a time you managed a team or collaborated across departments. How did you ensure effective communication?

Highlight a specific example of teamwork, emphasizing your communication strategies and how you kept everyone aligned with project goals. Discuss tools or methods you used to facilitate transparency and collaboration.

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What is your experience with managing external agencies within a marketing context?

Provide examples illustrating how you've effectively managed relationships with external agencies, holding them accountable for results. Talk about how you set clear expectations and maintain open lines of communication.

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How would you tailor a global marketing campaign for a specific local market?

Discuss your understanding of local market dynamics and how you would adjust messaging, channels, and creative assets to resonate with the target audience while maintaining the overarching global strategy.

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What are the key metrics you focus on when evaluating the success of a campaign?

Focus on important KPIs such as CPA, ROAS, revenue goals, and overall campaign performance. Explain how you track these metrics throughout the campaign lifecycle.

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Can you explain your approach to creative planning and development?

Discuss how you gather customer insights and industry best practices to inform your creative development process. Highlight your collaborative efforts with internal teams to produce engaging and effective marketing assets.

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Describe a time when you had to pivot your strategy based on performance data.

Share a specific instance where your initial plan wasn’t yielding desired results and how you utilized data insights to pivot effectively. Highlight the adjustments made and the eventual impact on campaign performance.

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What is your overall philosophy regarding innovation in marketing?

Talk about the importance of staying ahead of industry trends and taking calculated risks to foster creativity. Emphasize your eagerness to experiment and learn from both successes and failures.

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Laundry service and dry cleaning with free pickup and delivery within 24 hours. We come to your address, pickup your clothes and bring them to our facility. Less than 24 hours later we bring clean clothes ready for action back to you. It's sim...

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Full-time, hybrid
DATE POSTED
December 25, 2024

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