B2B & Product Marketing Manager (NA) - job 8 of 11

As the B2B & Product Marketing Manager at Visa Direct, your main responsibilities include developing a robust B2B marketing strategy tailored for key audiences, collaborating with product and sales teams, and crafting effective messaging and marketing assets. You'll lead the execution of marketing campaigns across various channels, produce essential sales materials, evaluate campaign performance, and manage the marketing budget.

To qualify for the B2B & Product Marketing Manager position at Visa Direct, candidates should have a strong background in B2B product marketing, with demonstrated experience in creating high-performing marketing programs. You should possess excellent project management and communication skills, along with a proactive, solutions-oriented mindset to drive marketing initiatives effectively.

In the role of B2B & Product Marketing Manager at Visa Direct, your contribution to revenue generation is critical. By creating targeted marketing strategies that align with business objectives, you will drive campaigns and content that engage potential clients, generating leads that directly contribute to revenue growth and overall business success.

The B2B & Product Marketing Manager at Visa Direct would work on diverse projects, including developing marketing campaigns for lead generation, creating sales collateral like pitch decks and demos, and organizing metrics to assess campaign effectiveness. Additionally, you will manage bespoke activations for key events to support sales efforts, emphasizing collaboration with cross-functional teams.

The work environment for a B2B & Product Marketing Manager at Visa Direct is vibrant and collaborative, based in San Francisco. The position allows for a hybrid work model, providing flexibility while encouraging collaboration with cross-functional teams and agency partners, ensuring creativity and innovation in marketing strategies.

When discussing your experience in developing B2B marketing strategies, focus on specific examples where you've successfully identified target audiences, collaborated with teams to craft messaging, and measured the impact of your strategies on business outcomes.

To effectively manage project timelines, it's important to utilize planning tools and set clear priorities. Share an experience where you balanced multiple projects, communicated updates with your team, and adjusted timelines based on feedback, ensuring a smooth workflow.

When answering this question, emphasize the importance of understanding your audience's pain points and preferences. Discuss methods such as conducting market research, utilizing personas, and testing messaging across different channels to refine what resonates best.

Highlight key performance indicators (KPIs) such as conversion rates, lead generation numbers, and overall ROI. Discuss how you use data analytics to measure campaign effectiveness and inform future marketing strategies.

Provide a detailed example of a lead generation campaign where you outlined the strategy, execution, and results achieved. Focus on the creative elements, the channels used, and the response from your target audience to showcase your expertise.

Discuss your methods for staying informed, such as subscribing to industry publications, attending conferences, and networking with professionals. Explain how you apply insights gained from these resources to keep your marketing strategies innovative and relevant.

Mention specific marketing tools and software you have experience with, such as CRM systems, email marketing platforms, or project management tools. Highlight how you have leveraged these tools to enhance marketing efficiency and effectiveness.

Emphasize the importance of regular communication and shared objectives. Discuss strategies you use to gather feedback from sales teams, align on messaging, and ensure that marketing campaigns support sales initiatives directly.

When discussing challenges, focus on a specific instance where you faced an obstacle in product marketing. Describe the situation, the actions you took to address it, and the lessons learned, showcasing your problem-solving skills.

Share genuine reasons for your interest in the role, such as alignment with your career goals, enthusiasm for Visa Direct's mission, or the opportunity to work in a dynamic marketing team. Convey your passion for B2B marketing and how you can contribute to Visa Direct's success.