VP, Corporate Communications

As the VP of Corporate Communications at Marqeta, your primary responsibilities will include shaping our global communication strategies, overseeing media relations, and enhancing our internal communication. You will work closely with the executive team to craft impactful narratives, ensure our messaging resonates with all stakeholders, and manage crisis communications effectively. Additionally, you’ll be instrumental in driving social media campaigns and measuring the effectiveness of communication efforts.

To excel in the VP of Corporate Communications role at Marqeta, you should have 15+ years of progressive experience in corporate communications, ideally within B2B or fintech environments. Leadership experience in a public company is preferred, along with strong written and verbal communication skills, the ability to influence C-suite leaders, and a track record of executing integrated communication campaigns.

The VP of Corporate Communications plays a crucial role in aligning communication strategies with Marqeta’s business objectives by developing and executing global communications initiatives that promote brand awareness and communicate key messages. By engaging with both internal and external audiences, you help to enhance Marqeta's public image, drive stakeholder conversations, and ultimately contribute to the company's growth.

As the VP of Corporate Communications at Marqeta, strong leadership is essential. You will be responsible for building and mentoring a high-performing communications team, fostering a collaborative environment, and promoting strategic communication across the organization. Your ability to influence and inspire at all levels will be key to successfully navigate the fast-paced and innovative atmosphere of Marqeta.

Marqeta offers a unique opportunity to be part of a leading-edge company in the financial technology sector. Located in the vibrant tech landscape, the role allows you to shape communications at a company that powers some of the most recognized brands in the economy. With a commitment to flexibility, innovation, and diversity, Marqeta is dedicated to driving change and unlocking equitable financial access for all, making it an exciting workplace for the VP of Corporate Communications.

To develop a corporate messaging strategy for Marqeta, I would begin by understanding the company's mission and vision. Then, I would engage with key stakeholders to gather insights on their expectations and values. After identifying audience segments, I would craft tailored narratives that resonate with internal and external audiences, ensuring alignment with our business objectives and unique fintech market positioning.

In my previous roles, I built strong relationships with top-tier media outlets and developed comprehensive media strategies. I proactively pitched stories about our innovative products and established ourselves as thought leaders in our industry. I also handled crisis communications, ensuring that our messaging was clear and consistent, effectively minimizing potential damage to reputation.

To measure the success of corporate communications strategies, I focus on key performance indicators such as media coverage volume, sentiment analysis, employee engagement scores, and social media metrics. By analyzing these metrics, I can determine the effectiveness of our messaging and make data-driven adjustments to improve future strategies.

I have extensive experience in crisis communication, including drafting prepared statements, managing messaging during high-pressure situations, and coordinating with internal teams to ensure a unified response. I believe in preparing comprehensive crisis communication protocols that can be activated when needed, to safeguard the company's reputation and maintain trust.

To ensure that internal communications engage and inform employees, I advocate for transparency, inclusivity, and consistent messaging. I would implement regular updates through various channels, such as newsletters, town halls, and interactive platforms, to encourage dialogue and feedback from employees, fostering a strong culture of communication.

For social media campaigns, I would focus on storytelling to highlight Marqeta’s innovative solutions and thought leadership. Strategies would include engaging content that encourages user interaction, leveraging paid media to increase reach, and continuously monitoring analytics to refine our approach and maximize impact.

Collaboration with cross-functional teams is crucial in aligning corporate communications. I would schedule regular meetings with teams such as marketing and product development to gather insights and integrate our messaging. This approach ensures a cohesive voice across all channels and allows us to respond accurately to emerging developments and trends.

Storytelling is at the heart of effective corporate communications. It helps translate complex ideas into relatable narratives, engages audiences emotionally, and reinforces brand identity. I believe in crafting messages that connect with people on a personal level, driving home our mission and values effectively.

Handling negative media coverage requires a proactive and transparent approach. I would first gather accurate information about the situation and assess the impact. Then, I would work with leadership to craft a clear response that addresses concerns, refutes any inaccuracies, and reinforces our commitment to our stakeholders.

I stay updated with industry trends by following relevant publications, attending webinars, and participating in professional organizations. Networking with peers and experts also provides valuable insights. Continuous learning is essential to adapt strategies that resonate with the evolving landscape of corporate communications.